Facebook video ads are likely to debut this fall, instead of this summer. The debut has fueled much speculation regarding the amount of revenue that this will generate for the company. The video ads are expected to offer a new way to target advertising to non-broadcast TV watchers. It will be determined what form the much debated videos will take, and if the $2 million price tag will attract businesses and audiences on the Web and mobile devices. Continue reading Facebook Expected to Unveil Video Ads for Web and Mobile

Google is reportedly getting ready to launch an à la carte subscription service for some of YouTube’s video channels, as part of an initiative to finance a wider range of content and secure an additional revenue stream. According to those familiar with the plan, the move will initially include as many as 50 “specialist” channels, which will be available to viewers via subscriptions for as little as $1.99 per month. Ad Age reported earlier that YouTube would look to keep 45 percent of subscription-based revenue. Continue reading Google Readies Subscription Service for YouTube Channels

According to Ad Age, the Intel Media TV Service has all the components that consumers want. The interface is beautiful, the remote is simple and the cloud-based DVR doesn’t require anyone to hit “record.” Algorithms are built in to learn what users like and recommend new content, it syncs easily with social networks, there is effortless co-viewing with distant friends, it works on mobile devices and more. Continue reading Intel Stands to Reinvent Cable TV with Media TV Service