Competition in the OTT video market has heated up over this last year, and will likely build over the coming year, say some experts. Currently in online video, the top five online video destinations account for 85 percent of the market share. High-trafficked video destinations include YouTube and Facebook and TV brands such as ESPN, CNN and Fox Sports. But the mid-to-long tail sites have almost no video — which is worth significantly more than display advertising — making it an opportunity that’s been waiting to happen. Continue reading Internet Service Providers Compete for OTT Video Dominance

Verizon Communications announced that it plans to acquire AOL for $4.4 billion as part of its larger initiative to develop mobile video and advertising opportunities. As part of the deal, Verizon will pick up assets such as Adap.tv, Convertro, The Huffington Post, Moviefone, and TechCrunch, among others. According to AOL, the combination of networks will match the scale of Facebook and Google. Following the merger, expected to close this summer, AOL CEO Tim Armstrong will continue running the company and help build the growing content business. Continue reading Verizon to Acquire AOL in Push for Mobile Video and Ad Tech

AOL launched its AOL On Network in the United Kingdom this week, the first market outside of North America to gain access to the on-demand video platform. AOL On is a syndication platform that offers curated and original content (currently 750,000 videos). It is an extension of the Be On end-to-end video platform for brands and its Adap.tv video trading platform. Web-only for now, an app for AOL On will be available in the UK early next month via the App Store on iTunes and Google Play. Continue reading AOL On Network: Premium Video Platform Launches in the UK