Adobe’s Firefly video is now in public beta as part of Firefly AI, now multi-modal with video, image and vector generation. Available for $10 for Firefly Standard or $30 for Firefly Pro, the Firefly app offers additional tiers for premium video and audio features, offering a degree of customization based on project needs. Adobe continues to position Firefly as “the only generative AI model that is IP-friendly and commercially safe,” offering the option of contractual IP indemnification to protect against infringement lawsuits “in the unlikely event of a claim involving a Firefly output.” Continue reading Adobe Firefly Video Now in Public Beta Starting at $10 Month

Adobe has added intelligent contract capabilities to the Acrobat AI Assistant, which can now help interpret agreements for businesses and consumers. Adobe’s smart contract reader can help people understand those lengthy click-to-agree terms of service treatises that precede vendor websites and service agreements. “Customers open billions of contracts in Adobe Acrobat each month and AI can be a game changer in helping simplify their experience,” Adobe Document Cloud SVP Abhigyan Modi said in an announcement. For business users, Acrobat AI Assistant can identify key dates, prepare or review new agreements, and highlight changes. Continue reading Adobe Acrobat AI Assistant Can Now Read, Analyze Contracts

Cloudflare is making it easier to assess the authenticity of online images by adopting the Content Credentials system advanced by Adobe and embraced by many others. Images hosted using Cloudflare now integrate Content Credentials, ensuring metadata remains intact. The platform tracks ownership and subsequent modifications, including whether artificial intelligence was used to edit the images. With touchpoints to an estimated 20 percent of Internet traffic, connectivity firm Cloudflare substantively expands the reach of the Content Authenticity Initiative (CAI), founded in 2019. Continue reading Cloudflare Joins CAI, Adds C2PA Image Authenticity Protocol

Deloitte Consulting Chief Technology Officer Bill Briggs opened a CES panel discussion on Tech Trends 2025 with the declaration that, “the pace of change in technical has never been faster and the magnitude has never been greater.” “How do we translate that into the investments we need to be making and how we think about products and customer experiences?” he asked. Much of what faces us, he stressed, is “more knowable than we feel it is.” In Deloitte’s 16th annual Tech Trends report, the company lists six tech trends, with artificial intelligence as the common thread. Continue reading CES: Deloitte CTO on Tech Trends 2025 from AI to Quantum

Artist-led generative AI film and animation studio Asteria has joined with AI research startup Moonvalley to create Marey, “the entertainment industry’s first clean foundational AI model.” Trained exclusively on “ethically sourced data” owned by Asteria, Marey is named after the French physiologist who helped put the “motion” in motion pictures, Étienne-Jules Marey. Asteria says Marey is being trained for a 2025 debut targeting major Hollywood productions with a pitch that says it has not and will not rely on scraped data, something Big Tech competitors have taken heat on. Continue reading Asteria and Moonvalley Team Up on Ethical AI for Hollywood

Lightricks has released an AI model called LTX Video (LTXV) it says generates five seconds of 768 x 512 resolution video (121 frames) in just four seconds, outputting in less time than it takes to watch. The model can run on consumer-grade hardware and is open source, positioning Lightricks as a mass market challenger to firms like Adobe, OpenAI, Google and their proprietary systems. “It’s time for an open-sourced video model that the global academic and developer community can build on and help shape the future of AI video,” Lightricks co-founder and CEO Zeev Farbman said. Continue reading Lightricks LTX Video Model Impresses with Speed and Motion

After more than a decade, Apple has released Final Cut Pro 11, its first major update to the non-linear editing app. New features include AI-powered masking, spatial video editing for projects destined for the Apple Vision Pro and the ability to generate captions directly in the timeline, as well as some general workflow improvements. Final Cut Pro 11 is free for current users while newbies will pay $299 for a one-time purchase. Improvements have also been made to Final Cut Pro for iPad and Final Cut Camera, adding new creative options across Mac, iPad and iPhone. Continue reading Apple Final Cut Pro 11 Adds AI Features Powered by M Chips

Adobe has launched a public beta of its Generate Video app, part of the Firefly Video model, which users can try for free on a dedicated website. Login is required, and there is still a waitlist for unfettered access, but the Web app facilitates up to five seconds of video generation using text and image prompts. It can turn 2D pictures into 3D animation and is also capable of producing video with dynamic text.  The company has also added an AI feature called “Extend Video” to Premiere Pro to lengthen existing footage by two seconds. The news has the media lauding Adobe for beating OpenAI’s Sora and Google’s Veo to market. Continue reading Adobe Promos AI in Premiere Pro, ‘Generate Video’ and More

Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI

The European Commission has released a list of more than 100 companies that have become signatories to the EU’s AI Pact. While Google, Microsoft and OpenAI are among them, Apple and Meta are not. The voluntary AI Pact is aimed at eliciting policies on AI deployment during the period before the legally binding AI Act takes full effect. The EU AI Pact focuses on transparency in three core areas: internal AI governance, high-risk AI systems mapping and promoting AI literacy and awareness among staff to support ethical development. It is aimed at “relevant stakeholders,” across industry, civil society and academia. Continue reading Amazon, Google, Microsoft and OpenAI Join the EU’s AI Pact

California’s “click to cancel” bill has become law, making it easier for consumers to cancel subscriptions. Companies that offer online or in-app sign-ups will now have to make canceling or unsubscribing available online or in-app as well. Assembly Bill 2863 was signed into law this week by Governor Gavin Newsom, though companies have until the middle of next year to comply. Consumers have long complained about companies making it easy to sign up but difficult to cancel services. This law ensures consumers can easily exit from services “without being trapped by confusing processes or hidden fees.” Continue reading California Enacts Laws for Sub Canceling, Digital Downloads

AI-powered ad campaigns “are continuing to deliver big results for businesses large and small,” according to Google, which has put Gemini to work for Google Ads. The company announced at the DMEXCO digital marketing event in Cologne a new suite of Gemini-powered tools aimed at making the experience even better by providing additional insights and more control over where and how marketing assets are deployed globally using Google Ads. For starters, Gemini’s “conversational experience” for search campaigns will expand its language palette, making auto-generated headlines and images available in German, French and Spanish in the months ahead. Continue reading Google Unveils Gemini-Powered Ad Features and AI Image ID

Adobe is showcasing upcoming generative AI video tools that build on the Firefly video model the software giant announced in April. The offerings include a text-to-video feature and one that generates video from pictures. Each outputs clips of up to five seconds. Adobe has developed Firefly as the generative component of the AI integration it is rolling out across its Adobe’s Creative Cloud applications, which previously focused on editing and now, thanks to gen AI, incorporate creation. Adobe wasn’t a first-mover in the space, but its percolating effort has been received enthusiastically. Continue reading Adobe Publicly Demos Firefly Text- and Image-to Video Tools

Adobe, OpenAI and Microsoft are among the major firms backing a California bill that would require tech companies to label AI-generated content with watermarks embedded in the metadata. Such data is easily accessible via browser for material circulated on the Internet, and the initiative would likely involve a campaign to educate the general public on how to find it. The proposed law encompasses video and audio as well as images. The three companies currently supporting the bill initially opposed it, using terms like “unworkable” and “overly burdensome.” Continue reading Bill Mandating GenAI Watermarks Gains Support in California

Graphic design company Canva announced it is acquiring fellow Australian startup Leonardo AI with plans to have Leonardo’s 120 employees, including executives, join the Canva AI team. Financial terms of the deal were not disclosed. Sydney-based Leonardo has been gaining attention for its advanced generative AI platform that helps users create images and art based on the open-source Stable Diffusion model developed by Stability AI. The Leonardo team claims its offering is different than other AI art platforms since it provides users with more control. Users can experiment with text prompts and quick sketches as Leonardo.ai creates photorealistic images in real time. Continue reading Canva Aims to Boost Its GenAI Efforts with Leonardo Purchase