Buzz is heating up on Apple’s new mixed reality headset, with the company reportedly securing “Iron Man” director Jon Favreau to create content for the new platform that brings to life the dinosaurs from “Prehistoric Planet,” the Apple TV+ documentary on which he served as executive producer. The headset, anticipated for 2023 release, is expected to offer both virtual- and augmented-reality experiences, and will run realityOS, or rOS software. Details broke on the eve of Apple’s Worldwide Developers Conference, June 6-10, but has not been announced during WWDC. The device will position Apple to compete with Meta, Microsoft and soon Google in the AR/VR space. Continue reading Apple realityOS Headset Reportedly on Deck for 2023 Release

Cloud computing and virtual production were the hot tickets at NAB 2022, where attendance was 52,468, down 40 percent since the previous most recent live show in 2019, when 91,500 convened in Las Vegas. And there were fewer exhibitors (about 900 vs. roughly 1,600 three years ago). But some things never change. Amazon Web Services, ARRI, Blackmagic, Quasar Science and Mo-Sys were among the notable companies touting cloud-based and virtual production solutions. And Sony Electronics wowed the crowd with a sprawling booth that featured its new Venice 2 digital cinema camera. Continue reading Cloud, Virtual Production Power New Workflows at NAB Show

Apple is reportedly working on a plan that will make its popular iPhone and additional devices available on a subscription basis. Popular first among content providers, then software firms like Microsoft and Adobe, subscription contracts are less usual in the hardware space, other than the long-term payment plans mobile service providers add to a customer’s monthly bill for costlier phone models, including iPhones. Apple itself has been offering iPhones in monthly payments. A hardware “subscription” would possibly bundle other Apple products, like Apple TV and Apple Music. Continue reading Apple Reportedly Has iPhone Subscription Plan in the Works

The Log4j code vulnerability has the media declaring the Internet in a state of crisis. Log4j is a Java-based logging framework developers use to track user activity within applications on the popular Apache web server. Security experts are rushing to patch the bug, which is being exploited to remotely assume control of vulnerable systems, stealing credentials, installing malware and launching other attacks that permeate consumer devices. Last week, the U.S. Cybersecurity and Infrastructure Security Agency issued a Log4j alert, as did Australia’s CERT emergency response team. Continue reading Major Security Vulnerability Triggers Worldwide Internet Crisis

Consumers spent $10.7 billion on Cyber Monday, representing a 1.4 percent decrease compared to last year. The sales drop marks the first time that Adobe Analytics reported a decrease in spending on a major shopping day (the firm has been tracking e-commerce since 2012). Adobe still anticipates record-breaking online shopping activity through the overall holiday season. According to the web analytics firm, U.S. consumers spent $109.8 billion online from November 1 through Cyber Monday, marking an 11.9 percent jump over 2020 for the same period. Continue reading Adobe Analytics Reports a First Time Drop for Cyber Monday

New technology previewed this week at Adobe MAX 2021 included Project In-Between. The app generates new still-frames, bridging sequential photos to create “living images” that can be shared socially as GIFs. Drawing on the Adobe Sensei artificial intelligence tool, In-Between is a one-click animation engine that links two or more similar frames. Also teased was Project Morpheus, a “smart portrait” feature that facilitates individual video frame editing within Photoshop. Morpheus changes a scowl to a smile, adds anger or surprise, thickens hair or adjusts age, transitioning morphing out of the VFX studio and into the hands of everyday users. Continue reading Adobe’s Sensei AI Powers New Tech Previewed at MAX 2021

Microsoft unveiled its fall product line including the Surface Duo 2 folding phone, Surface Laptop Studio and Surface Pro X that comes in a Wi-Fi only version. The Duo 2 hits the streets October 21 and the others on October 5. The new devices will no doubt get a bounce from Windows 11, announced earlier this month with rollout to begin later this year. The Duo 2’s rear mounted camera with thee lenses is a welcome upgrade. The previous model had one lens and required that the case be opened and folded backward for taking photos. Another big change is the petite Laptop Studio, which has three modes enabled by a hinged case. Continue reading Microsoft Reveals Its New Laptops and Dual-Screen Portable

Adobe is purchasing cloud-based video collaboration platform Frame.io for $1.275 billion in a deal expected to close in Q4 2021, which ends in late November. Frame.io co-founder and chief executive Emery Wells and co-founder John Traver will join Adobe, with Wells leading the Frame.io team and reporting to Adobe chief product officer Scott Belsky, who is also executive vice president of Adobe Creative Cloud. Adobe will integrate the company’s review-and-approval functionality with Premiere Pro, After Effects, Photoshop, Illustrator and “other Adobe Creative Cloud applications.” Continue reading Adobe Is Buying Collaborative Video Software Firm Frame.io

At this week’s SIGGRAPH 2021, Amazon Web Services (AWS) chief technology officer for media & entertainment Eric Iverson spoke with some top technologists and artists about future trends in content production. With COVID-19, the media industry was forced to find ways to work remotely, which jumpstarted the move to the cloud for production and CG pipelines. Now, he said, “we’re seeing three big trends: the rise of remote production, the acceleration of production pipelines and the need to keep costs under control.” Continue reading SIGGRAPH 2021: AWS on Next Steps for Content Production

Makers Pop-Up is a 2-day virtual conference for the creative community that explores the merger of technology with storytelling in film, TV, advertising, interactive and animation. The event, scheduled for Wednesday-Thursday this week (June 9-10), will provide a digital space to make connections, meet potential partners and share ideas and resources. Two executives from ETC@USC will offer their expertise on panels: Yves Bergquist will address the “Virtual Creative Muse: The Evolution of AI as Artistic Mentor and Production Assistant” and Erik Weaver will discuss “Fix it in Prep: How Virtual Production Front Loads Creative Decisions and Costs.” Continue reading ETC Execs to Discuss Future of Production at Makers Pop-Up

Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Continue reading HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

Shopify, BigCommerce and Magneto are companies that offer online sales solutions for small- and medium-sized businesses that don’t want to do business via Amazon, eBay or Walmart or go it alone and try to attract buyers via advertising. With Shopify and others, the merchant can retain her branding and customer relationships while taking advantage of established cloud-based payments and fulfillment services. These companies can also list merchandise on the dominant e-commerce sites, a time-consuming effort for the smaller businesses. Continue reading Shopify Provides Small Businesses an Alternative to Amazon

The ongoing coronavirus pandemic has changed the holiday season in ways big and small. Macy’s Thanksgiving Day Parade is still on, but without spectators, just a sign of the times for the merchant evolving to a primary digital presence. Last month, two Macy’s stores, in Delaware and Colorado, became fulfillment centers rather than places to shop. Other retailers, among them Ralph Lauren, Gap and Clarins Group, are opening virtual stores that create a consumer experience; some are slated to stay online for months after Christmas. Continue reading This Holiday Season to Feature Virtual Shopping Experiences

Adobe released a beta version of a Photoshop tool that will make it easier to determine if an image is real or has been manipulated. The so-called attribution tool, which will first be tested with a select group of people, enables photo editors to attach more detailed, secure metadata to images. In addition to including who created the image, the metadata will provide information on how it was altered and if AI tools were used to do so. Adobe said it will also be clear if the metadata has been tampered with. This could be a step toward combatting deepfakes. Continue reading Adobe Beta-Testing New Tool to Detect Manipulated Images

Sony introduced its Spatial Reality Display aimed at professional users in the content creation industry and potential future applications for consumers. The display looks like an ordinary computer monitor but is fixed on a 45-degree recline with a triangular frame and combines a 15.6-inch screen with micro optical lens coating and an eye-tracking camera. The display offers 4K resolution, with the pixels split into two 2K arrays for left and right eyes. It also offers 3D images without glasses. Continue reading Sony Debuts Its Spatial Reality Display with Glasses-Free 3D