Nvidia made a number of compelling announcements at this week’s GPU Technology Conference (GTC 2019) in San Jose, California. The company unveiled its GauGAN AI image creator that uses generative adversarial networks (GANs) to turn sketches into nearly photorealistic images. As part of its cloud pursuits, the company unveiled its latest RTX server configuration that is designed for Hollywood studios and those who want to create visual content quickly (each server pod can support up to 1,280 GPUs). Nvidia also announced partnerships with 3D software makers including Adobe, Autodesk and Unity to integrate Nvidia’s RTX ray-tracing platform. Continue reading Nvidia Demos New Products at Deep Learning & AI Confab

At the HPA Tech Retreat in Palm Desert this week, Sony chief technology officer Don Eklund described how Sony has been using artificial intelligence as a toolset to create applications specific to its needs. “I was aware of AI but didn’t pay attention,” he said. “It’s now become pervasive.” He brought together three companies — Adobe, Rival Theory and Video Gorillas — that are researching and developing AI-enabled solutions over many years. Some of these tools are commercially available or will be soon. Continue reading Firms Highlight Real World AI Solutions at HPA Tech Retreat

On February 9, the Academy of Motion Picture Arts and Sciences presented Scientific and Engineering Awards to the teams behind Adobe’s After Effects and Photoshop. David Simons, Daniel Wilk, James Acquavella, Michael Natkin and David M. Cotter accepted the award for After Effects for motion graphics. Thomas Knoll and John Knoll accepted the award for the original architecture, design and development of Photoshop, and Mark Hamburg for its continued development and engineering. Both tools are a mainstay in the film and television industry. Continue reading Photoshop and After Effects Honored with Sci-Tech Awards

CES 2019 keynotes will reflect the priorities of industry leaders and the Consumer Technology Association (CTA) with corporate presentations by IBM, LG, Verizon, AMD, a keynote policy talk and panel featuring Secretary of Transportation Elaine Choa and president and CEO of the National Safety Council Deborah Hersman, and a mobile and marketing focused keynote panel with AT&T, Adobe, National Geographic and Magic Leap. Topics range from artificial intelligence, display technology, smart products, telecom and transmission to core technology, the future of transportation, 5G, hyper-connectivity and consumer engagement. Continue reading CES 2019 Keynotes Reflect Priorities of Industry and Leaders

At its Adobe MAX show in Los Angeles this week, the company debuted a preview of Photoshop for iPad, stating plans to bring the full version to other tablets. The iPad Photoshop app is based on current code for the desktop version, and, within a few versions, will offer identical tools as the desktop version, including layers, masking and 3D. This move comes after Adobe brought Lightroom to mobile devices; at MAX, the company unveiled facial recognition, improved search and updated sharing tools for Lightroom. Continue reading Adobe Previews Photoshop for iPad and Lightroom Updates

Netflix launched its Post Technology Alliance logo program last week, with plans to certify post-production products and systems from manufacturers and vendors that meet the streaming service’s technical and content delivery specs. “The Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, Netflix director of post partnerships and integrations, noting that certified vendors are “committed to better interoperability and faster innovation cycles.” Adobe, Avid, Blackmagic Design, Canon, Panasonic, RED Digital Cinema and Sony are among those with products already certified. Continue reading Netflix’s New Logo Program Will Certify Post Production Tools

Insta360 debuted the Insta360 Pro 2, a professional VR camera whose six lenses capture every angle of a scene and produce 8K-per-eye 3D 360-degree video. The company, which first introduced a VR camera in 2017, explains that the Insta360 Pro 2 features FlowState stabilization, long-range live monitoring, the ability to deliver 8K VR regardless of the playback device, and simpler post production via a partnership with Adobe. Shooting modes include 8K 3D at 30 fps, 8K monoscopic at 60 fps, 6K 3D at 60 fps, and 4K 3D at 120 fps. Continue reading Insta360 Introduces its Pro VR Camera With 8K-per-Eye Video

PRX and PRI, two of the four U.S. national distributors of programming for public radio stations, are merging to gain more leverage in the podcast/other digital formats marketplace. National Public Radio and American Public Media, the other two distributors, are much larger. PRI (Public Radio International), founded in 1983, produces programs such as “The World” and “The Takeaway” for 700 public radio stations. PRX (Public Radio Exchange) started in audio distribution but now focuses on podcasts. Continue reading Public Radio Distributors to Merge in Push for More Podcasts

Adobe Systems, now focused on a strategy to make its popular software compatible across multiple devices, plans to introduce a full version of its popular Photoshop app for Apple’s iPad, said sources. The app, which will likely be introduced at the company’s October creative conference, is also intended to drive new subscriptions. The new Adobe app for iPad will be released widely in 2019, although engineering could still change the dates. Adobe switched its business model to a software subscription model in 2012. Continue reading Adobe Updates Creative Cloud with Photoshop App for iPad

The Software Alliance (BSA) published “Global Software Survey,” the latest edition of its report on pirated software, which reveals that the use of pirated PC software declined 37 percent in 2017, down from 39 percent two years ago. The report also states that the value of pirated software dropped 8 percent to $46.3 billion worldwide. BSA, which supports Adobe, Microsoft, Symantec and other software companies via legal action and lobbying, said that piracy is still widespread in some countries. Continue reading Pirated Software Dips 37 Percent, But Is Still Commonly Used

At the Technicolor Experience Center in Culver City, Nvidia held an event highlighting its decisive move into software, with artificial intelligence, virtual reality and other areas. Vice president of developer programs Greg Estes noted that the company has 850,000 developers all over the world in universities and labs as well as companies like Adobe. Its developer program provides hands-on training in AI and parallel computing, impacting the media and entertainment industry, as well as smart cities, autonomous vehicles and more. Continue reading Nvidia Emphasizes Software at Technicolor Experience Event

During a Destination NXT presentation at NAB Show, Media Sherpa managing director John Canning moderated a panel on “redesigning the consumer experience” with “AR Adventures, Gamified Gatherings and VR Vacations.” Canning asked the panelists what drew them to creating immersive media. Fulldome.pro chief operating officer Stephen Powers sees this “new media as having the unique power” to “lift the human spirit.” For Vari Parks chief executive Louisa Spring, it’s her love of VR and desire to bring the experience to more people. Continue reading NAB 2018: Immersive Leisure With AR, Gamification, and VR

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

USC School of Cinematic Arts professor and editor Norman Hollyn spoke at a conference on machine learning about ML tools available today and those that are imminent for editing film/TV content. Underlying the growing importance of ML-powered tools for editors, Hollyn pointed out that editors who resisted the advent of digital nonlinear editing in the 1990s exited the industry. “AI is bringing things into the post production world and if we don’t start to look at and embrace them, we’ll be ex-editors,” he said. Continue reading NAB 2018: Machine-Learning Tools to Become Vital for Editing

As part of the Next-Generation Media Technologies education track at the upcoming NAB Show in Las Vegas, a half-day conference produced by Rochelle Winters will examine the latest trends in Machine Intelligence and Content Creation (Tuesday, April 10, 9:00 am – 12:00 pm). The program will examine how studios, creative service companies and filmmakers are using machine learning, deep learning and artificial intelligence to help produce content. Leading technologists, production execs and content creators will share the latest research and case studies involving machine intelligence. Continue reading NAB Program to Look at Machine Intelligence, Content Creation