Meta Platforms announced an expanded collection of generative AI features, tools and services for advertisers and businesses. The enhanced AI features include full image and text generation, text overlay capabilities, and image expansion for Reels and the Feed in Facebook and Instagram. The updated tools will be available via Meta Ads Manager through Advantage+ creative. According to Meta: “Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta Verified.” Continue reading Meta Launches Enhanced Generative AI Tools for Advertisers

Two weeks ago, as part of the iOS 14.5 update, Apple instituted its App Tracking Transparency feature which requires apps to ask users’ permission to be tracked. So far, an estimated 13 percent to 40 percent of users are agreeing to that proposition, and some Facebook advertisers revealed their ad campaigns are being negatively impacted by losing access to users’ Identifier for Advertisers (IDFA). In addition, ad buyers revealed they are having problems with Facebook’s advertising tools including Ads Manager and Audience Network. Continue reading Early Results of Apple’s App Tracking Transparency Roll-Out

Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Continue reading Facebook Boosts Instant Experience Ads, Updates Ad Metrics