A full 32-page version of YouTube’s contract for its upcoming premium music subscription service has been leaked online through the blog Digital Music News. So far, the most controversial clause included in the contract concerns the ability of major labels to agree upon lowered rates and therefore influence the rate of royalties paid to independent labels. The leaked contract was drafted to send to these independent labels, but is not a reflection of the actual signed deals.  Continue reading Contract for YouTube Premium Music Service Leaked Online

YouTube’s new CEO Susan Wojcicki is changing the way YouTube both sells its stars and sells advertising. To increase recognition of YouTube stars, some established YouTube talent will be featured in traditional television commercials, billboards, and ads in national magazines. The company is also selling packages of its top content across 14 video categories to advertisers. These “Google Preferred” packages offer audience guarantees to advertisers who purchase in advance. Continue reading YouTube’s New Advertising Strategy Uses Traditional Methods

A recent deal between the four largest U.S. theater chains — Regal, AMC, Cinemark, and Carmike — with producer Robert Simonds’ newly announced movie company could place pressure on the traditional Hollywood distribution model. The new company, backed by investors Hony Capital and TPG Growth, plans to release at least ten films per year, and through a new deal release films directly into theaters, bypassing Hollywood’s major studios. Continue reading CinemaCon: Distribution Plans Challenge Traditional Models