It’s that time of year again. Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presented her annual report on Internet trends at the Code Conference in Rancho Palos Verdes, California on Wednesday. Meeker noted that growth in Internet usage was slowing, but overall mobile data consumption (pushed by video) is up 81 percent, due to the growing popularity of tablets and smartphones. While mobile accounted for 14 percent of Web usage last year, it is up to 25 percent today. Continue reading Internet Trends Report: Overall Growth Slows, Mobile on Rise

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Despite Twitter’s limited growth over the past few quarters, the social messaging service continues to experience second screen popularity with television viewers. Facebook is attempting to tap into this market as well, but has been battling the perception that its users generally post before or after a broadcast, rather than during it. However, U.K.-based social analytics agency SecondSync released a study that suggests 60 percent of Facebook interactions about TV programs occur during the broadcasts. Continue reading Second Screen: The Battle Between Tweets and Facebook Posts

As more people now browse the Internet on multiple devices, Web cookies are becoming less reliable and are on their way to being phased out. The question of what will replace the technology points to companies like Google and Apple, which will likely have greater control over the technologies behind online tracking. A white paper by the Interactive Advertising Bureau puts forward possible solutions, such as device manufacturers providing data about their customers’ habits to marketers. Continue reading White Paper Suggests Alternatives to the Fading Web Cookie

Although many have thought that phones are largely used to consume short form content, stats recently released by BuzzFeed suggest otherwise. More than 50 percent of BuzzFeed’s traffic now comes from mobile devices. Editor-in-Chief Ben Smith believes this is partly due to the form factor of mobile devices. They feature a simple singular screen that allows the reader to infinitely scroll through an article without any disruptions, similar to a regular page of a book.  Continue reading BuzzFeed: Consumers Reading Longer Stories on Their Phones

A new video rental and streaming platform by Spondo will now let Facebook users watch and share movies on the social media site. The movies are on-demand and shareable among users — in fact, users can even earn a little commission when their friends buy a movie that they’ve shared. In celebration of Halloween, Spondo launched 200 horror movies for streaming, and it plans to add more mainstream and indie films over time. Continue reading Spondo’s Video Rental and Streaming Available on Facebook