The Walt Disney Company concluded its Upfront advertising sales with notable increases in sports and streaming commitments and an overall figure consistent with 2024’s number. Sports was a bright spot, generating close to $4 billion through both linear and addressable platforms including ESPN and others, propelled by double-digit growth in volume for “Monday Night Football” and College Football and a “high single-digit” increase in NBA volume driven largely by the NBA Finals and the half-time and post-game analysis series “Inside the NBA” that ESPN landed starting this year. Continue reading Disney’s Upfront Ad Commitments Led by Sports, Streaming

Google’s YouTube is adding new age-verification methods designed to protect teens. The streaming video platform is using AI to interpret “a variety of signals” to identify users under 18, regardless of the birthdate used to create the account. If the system identifies a user as a teen, age-appropriate protections will automatically take effect. These include disabling personalized advertising, restricted recommendations, limits on repetitive viewing of certain content and screen-time reminders. If the system incorrectly categorizes a user as under 18, they will have the option to correct the situation with a credit card or a government ID. Continue reading YouTube Deploying AI to Identify and Safeguard U.S. Minors

According to PwC’s latest Global Entertainment & Media Outlook, M&E revenues are expected to hit $3.5 trillion by 2029, led by advertising, live events and video games. The report also offers a positive outlook for streaming video, OTT, subscription VOD, theatrical box office, with numerous M&E areas impacted by the adoption of artificial intelligence. Streaming video is expected to jump 33 percent to more than $112 billion by 2029, while global revenue for video games is forecast to reach $300 billion in 2029, up 29 percent from $224 billion in 2024. Of three major categories analyzed — connectivity, advertising and consumer — advertising is expected to grow the fastest. Continue reading PwC Eyes Growth for Ads, Events, Gaming, Streaming Video

Alphabet reported a 14 percent year-over-year revenue increase to $96.4 billion, propelled largely by growth in the Google Cloud and Google Search divisions. Artificial intelligence had a significant impact across the board, including in spending. Capital expenditure is expected to be roughly $85 billion in 2025, compared to $52.5 billion in 2024. Google Cloud generated $13.6 billion in Q2, up 32 percent from the same period last year. Advertising sales totaled $71.3 billion for the quarter, a 10.4 percent improvement from the year earlier frame. Google Search, which is integral to advertising sales, was up 11.7 percent. Continue reading Q2 Revenue Hits $96B as Google Invests in AI Search, Models

Fox Corporation found a receptive audience among advertisers during the 2025-26 upfront cycle, where its Tubi streaming service, sports franchise and FOX News operations drew attention and assurances of revenue. Having principally wrapped negotiations, the Murdoch operation won a vote of confidence from Madison Avenue, which promised new spending highs. NBCUniversal, the first company to conclude negotiations, also had a record upfront propelled largely by sports, including what was said to be a sell-out on the Super Bowl inventory across linear, Peacock streaming, and Spanish-language Telemundo platforms (30-second spots reportedly reached $8 million). Continue reading Fox, NBCUniversal Share Results of Successful Upfront Cycle

Orlando, Florida-based digital distribution company FreeCast is launching Test Drive Live, a free ad-supported streaming TV (FAST) channel that is also shoppable. The idea is to offer telecoms and ISPs the ability to offer “monetizable video” without requiring substantive infrastructure and hardware investments, FreeCast explains. Test Drive Live will be offered via FreeCast’s own streaming platform and through Roku. The company says that through FreeCast, Test Drive Live will be immediately available on Amazon Fire TV, Google TV, Apple TV, Xbox, iOS, Android, Windows, Mac “and most streaming devices.” Continue reading Test Drive Live: FreeCast Rolls Out Shoppable FAST Channel

New York-based satellite and online radio provider SiriusXM is adding an ad-supported music tier to subscription offering, with SiriusXM Play coming to market for in-car streaming at “less than $7” per month for more than 130 content channels. SiriusXM already offers talk channels with ads, and also has an existing car plan that costs $9.99 per month. A $24.98 monthly “all access” plan also includes car coverage. The Play package, which SiriusXM first began talking about in May, is now available “on a limited basis,” with additional details coming later in 2025, the streamer says. Continue reading SiriusXM Adds Car-Targeted Music Plan for Under $7 with Ads

Netflix revenue grew to $11.08 billion in Q2, a 16 percent year-over-year increase that helped drive net profit up 46 percent to $3.1 billion. The company’s operating margin rose to 34.1 percent in Q2, a nearly 7-point rise over Q2 2024 that along with 30 percent full-year guidance puts the streamer on par with tech giants such as Apple (31 percent) and Google (32 percent). Although Netflix no longer provides quarterly subscriber updates, the company did share results of its half-year Engagement Report, indicating members watched more than 95 billion hours of Netflix content during the first six months of the year. Continue reading Netflix Records Impressive Q2: Revenue Reaches $11 Billion

China’s Baidu has added AI and voice features to its Ernie search engine and as of June 30 officially made its generative Ernie large language model open source in a direct challenge to OpenAI and Anthropic as well as local Chinese rival DeepSeek. “This isn’t just a China story. Every time a major lab open-sources a powerful model, it raises the bar for the entire industry,” University of Southern California Associate Professor of Computer Science Sean Ren told CNBC. Baidu is also giving the Ernie mobile app more chatbot-like functionality, enabling it to help with drawing, writing and travel tasks. Continue reading Baidu Delivers AI Updates to Search, Open-Sources Ernie 4.5

Meta Platforms is expanding AI support for WhatsApp, adding voice calling to customers for enterprise accounts, a feature that’s been available to small businesses for years. “In the coming weeks, larger businesses using the WhatsApp Business Platform will be able to receive a call from a customer when they want to talk to someone live or call a customer directly” on request. Meta announced in Miami at its fourth annual Conversations business messaging conference, saying the move “paves the way for AI-enabled voice support in the future.” The company also added WhatsApp to centralized marketing across Facebook and Instagram. Continue reading Meta Is Increasing WhatsApp Ad Capabilities and AI Support

In an effort to be more brand and creator friendly, TikTok is launching a broadcast channel feature called Bulletin Boards that shares in-app message updates. Essentially serving as one-to-many DM chats that fans can follow, Bulletin Boards can include text, images and video, with text limited to 1,000 characters and 20 bulletins daily. While fans can react by posting emoji to Bulletin Board posts, they cannot otherwise reply. The move comes as TikTok seeks to expand its brand toolkit, even updating its Symphony advertising suite to allow brands to create content that mimics material posted by influencers. Continue reading TikTok Offers Bulletin Boards for Direct-to-Many Broadcasts

YouTube is adding an AI-powered search results carousel that serves up video suggestions and topic descriptions. A search for “best beaches in Hawaii,” for example, could generate a carousel listing video clips and information on an assortment of snorkel spots and volcanic beaches. YouTube Premium subscribers in the U.S. can try the feature now on searches related to shopping, travel or location-based activities. The Google-owned platform is also expanding its test with conversational AI to some non-Premium users in the U.S. Premium members have been using it for search, recommendations and as a study aid. Continue reading YouTube Adds AI Search Results Carousel for Premium Subs

Google is launching Offerwall, which is designed to help publishers monetize by letting them offer their customers options as to how they would like to pay for content. “People might decide to watch a short ad, complete a quick survey or pay in micropayments,” Google explains, adding that “publishers can even add their own options, like newsletter sign-ups.” The choices aim to both empower audiences while supporting publishers to help ensure diverse content remains available to everyone. After testing Offerwall with more than 1,000 publishers, it is now available in Google Ad Manager. Continue reading Google Launches Offerwall Ad Manager to Support Publishers

Meta Platforms has announced new generative AI features developed for marketers that produce video advertisements. Announced as part of Meta’s Advantage+ ad suite, marketers can now use up to 20 product stills to create multi-scene video ads with music and text overlay. The company has also added generative AI voices and virtual try-ons to its Advantage+ marketer toolkit. The upgrades were announced at the Cannes Lions International Festival of Creativity, where the topic of Meta using AI not only to create ads but to algorithmically serve them to target audiences was a topic of conversation. Continue reading Meta Unveils New AI Advertising Tools as Part of Advantage+

Google has launched Search Live with voice-input, a two-way conversational query function for exploring online resources. Presently available via the Google app for Android and iOS to U.S. users enrolled in Google Labs’ AI Mode experiment, Search Live is designed to handle complex, multi-part questions. Google suggests the new feature is “perfect for when you’re on the go or multitasking, like if you’re packing for a trip.” The discursive voice feature follows Google’s general rollout of AI Mode, recently launched to compete against products such as OpenAI’s ChatGPT Search and Perplexity AI. Continue reading Google Search Live Features Conversational Voice Capability