YouTube has been testing a low-priced version of its ad-free Premium tier being referred to as “Premium Lite” that is limited to podcasts and how-to clips presented largely without ads. The package is reportedly poised to launch in the United States, Australia, Germany and Thailand, with an aim toward attracting subscribers interested in content other than music videos. Pricing for the new tier has yet to be revealed. YouTube Premium currently costs $14 per month in the U.S. for ad-free viewing of all native YouTube content, including music videos. Continue reading YouTube Tests ‘Premium Lite’ Tier for Podcasts and How-To

ThinkAnalytics has launched an AI-powered platform designed for video service providers. Called ThinkMediaAI, it is said to unify content monetization — including contextual advertising, content curation and content bundling — across a variety of services, from live to CTV, FAST, VOD and more. Headquartered in the UK, with offices in Los Angeles, Singapore and India, ThinkAnalytics leverages a recommendation engine, claiming to track more than 475 million real-time data records and 8 billion recommendations per day. The company plans to showcase the new tech at NAB 2025, April 5-9 in Las Vegas. Continue reading ThinkAnalytics Bows Advertising, Curation Tool ThinkMediaAI

Samsung is showing off what it calls the “next generation of commercial displays” at the Integrated Systems Europe 2025 show in Barcelona. Included are a 115-inch, 4K Smart Signage screen designed to deliver “a new level of immersive visuals” and the Samsung Color E-Paper EMDX that goes up to 75 inches at 5K, uses digital ink and operates at 0.00W power when displaying static images. Both devices consume significantly less energy at their height of workload compared to traditional digital displays, a high priority for business customers. Continue reading Samsung Demos 75-Inch E-Paper Display and AI Smart Signs

T‑Mobile is acting to eliminate mobile dead zones by launching T-Mobile Starlink, which it says is “the first and only space‑based mobile network in the U.S. that automatically connects to your phone in areas no cellular network reaches.” For now, the service offers SMS text messaging, with “data and voice calls coming later,” according to T-Mobile. The beta is open to everyone, “even Verizon and AT&T customers,” with registration required for free access through July, at which point added fees will kick in for all but those on the T-Mobile Go5G Next plan, on sale now for $150 per month. Continue reading T-Mobile Launches Starlink-Based Mobile Service for Everyone

Free, ad-supported streaming video service Plex is introducing a new user interface and expanding its social media overlay, adding the ability for users to publicly share their Plex profiles and allow others to read and comment on their movie reviews. By default, all Plex users can be searched out by other Plex users within the app (unless they’ve changed that setting). Now, by opting to make profiles public on watch.plex.tv, they can be shared using the link and will also be searchable on the Web, showing what users have watched and have added to their watchlist, and more. California-based Plex offers ad-supported video-on-demand (AVOD) as well as linear FAST channels. Continue reading Plex Adds Public Profiles and Ways to Share Program Reviews

Meta has begun testing ads on Threads in the U.S. and Japan with a select group of invited brands. The initial image ads will be slotted between pieces of content in the Threads home feed and will be visible to only a small percentage of users. Drawing from Meta’s existing ads systems framework, “the familiar visual feed format will enable advertisers to easily extend existing image ads to Threads with the check of a box,” according to Meta. Emulating Google, the company will provide users with controls to skip or hide ads. Threads advertisers will be afforded control using the Inventory Filter tool Meta has implemented for Facebook and Instagram Feed and Reels. Continue reading Threads Testing Ads with Select Advertisers in U.S. and Japan

At this year’s CES, London-based 3D holographic system maker HYPERVSN presented its latest portfolio of solutions built with its LED-based rotor technology and specialized accessories. At the center of the exhibit was a nearly 30-feet tall version of the company’s SmartV Wall that manifested 3D objects in a futuristic circular glass case. Next to that display was a 3D human-sized digital avatar integrated with ChatGPT that interacted with attendees in real time. Also competing for attention was a live-streamed 3D hologram of a person presented via a camera and green-screen setup. Continue reading CES: HYPERVSN Showcases Latest 3D Holographic Solutions

Fitting for a trade show long associated with the latest and greatest television sets, this year’s CES featured a panel titled “The Future of Immersive TV.” The panelists, led by moderator Rick Kowalski, senior director of business intelligence for the Consumer Technology Association (CTA), underscored the biggest current challenge for home entertainment is the fragmentation of platforms on which consumers view content. Multimodal content delivery is impacting production workflows and advertising services. From trends in consumer behavior to emerging technologies, the panel speculated about interactive TV, shoppable TV, and the need for consistent experiences. Continue reading CES: TV Industry Adapts to Expansion of Platforms and Devices

Billed as a conversation among CMOs, this CES panel — moderated by Consumer Technology Association VP of Marketing & Communications Melissa Harrison — drilled down into how major brands and advertising technology companies are integrating artificial intelligence into their pipelines and organizations. They agreed that, although this is still at the beginning stage and requires experimentation, those who are frozen and have not yet started engaging with AI will quickly be at a learning curve disadvantage. Still, panelists emphasized that AI will not replace human creativity. Continue reading CES: How Brands and Marketers Are Integrating AI, Creativity

Brands Mastercard and MGM Resorts International, the Ad Council and advertising technology company XR Extreme Reach (XR) gathered for a CES panel discussion on how real-time AI metrics can help increase representation in ads, thus boosting greater marketing ROI and audience trust. It was moderated by The Female Quotient Chief Executive Shelley Zalis, whose company collaborated with XR to unveil, in October, the Representation Index (RX) to measure inclusivity in global advertising. XR’s SVP of Enterprise Solutions Kristin Wnuk was also there to describe her company’s work in the space. Continue reading CES: Utilizing Real-Time AI to Measure Representation in Ads

When it comes to gaming, Microsoft is not just about Xbox, the popular gaming console it introduced in 2001. Microsoft VP of Global Revenue & Business Planning Jonathan Stringfield wants brands to know that they can reach a broad ecosystem of gamers not just on its console but on mobile devices and PCs. “Consumers expect to be able to watch entertainment across platforms,” he said during a CES 2025 panel discussion. “That’s what we’re doing in the gaming space. And that’s a space that is exploding — not just in overall numbers but who those gamers are.” Continue reading CES: Microsoft Courts Brands for Its Three Gaming Platforms

At CES on Monday, Comcast unveiled Universal Ads, an advertising platform aimed at being an “easy button” for small- and medium-sized businesses to buy ad time on traditional TV’s streaming businesses, with the goal of luring them away from social media and digital outlets. In addition to Comcast’s own NBCUniversal, additional partners include DirecTV, Fox Corporation, Paramount, Roku, TelevisaUnivision and Warner Bros. Discovery. CNBC Senior Media & Tech Correspondent Julia Boorstin moderated a panel with Comcast and some major partners who explained why they signed on to the new platform. Continue reading CES: Comcast Debuts Universal Ads, Inks Media Partnerships

During the COVID-19 pandemic, gaming enjoyed a tremendous surge in popularity — a high point that has suffered somewhat of a dip in the last year. However, gaming executives are bullish on their 2025 prospects. “During the pandemic we saw double digit growth in mobile, PC and console,” explained Sensor Tower SVP of Gaming & Entertainment Chirag Ambwani. “And now, in the last six months, we’re seeing gaming coming back to growth after that slight dip.” Better, some trends are highlighting the growing importance of gaming, suggest the experts. United Talent Agency’s Michelle Kim moderated a CES panel on Gamevertising to address the latest trends. Continue reading CES: In-Game Sponsorships, Gamified Promos Build Brands

CTA President Kinsey Fabrizio introduced X Corp. CEO Linda Yaccarino and journalist Catherine Herridge for a CES keynote conversation on the social media company established by Elon Musk in 2023. Herridge skipped the pleasantries and went straight to the news that Meta was abandoning third-party fact checking, and replacing it with Community Notes, adopting X’s policy on the topic. “Mark [Zuckerberg], Meta, welcome to the party,” said Yaccarino. “How exciting when you think Community Notes are good for the world. It couldn’t be more validating that Mark and Meta realize this.” Continue reading CES: X Corp. Chief Exec Linda Yaccarino Talks Social Media

Twelve Labs has raised $30 million in funding for its efforts to train video-analyzing models. The San Francisco-based company has received strategic investments from notable enterprise infrastructure providers Databricks and SK Telecom as well as Snowflake Ventures and HubSpot Ventures. Twelve Labs targets customers using video across a variety of fields including media and entertainment, professional sports leagues, content creators and business users. The funding coincides with the release of Twelve Labs’ new video foundation model, Marengo 2.7, which applies a multi-vector approach to video understanding. Continue reading Twelve Labs Creating AI That Can Search and Analyze Video