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ETCentricJune 16, 2016
Twitter chief exec Jack Dorsey confirmed that his company invested about $70 million in streaming music service SoundCloud through Twitter Ventures earlier this year. SoundCloud is a popular online outlet for new music and “a favorite of musicians and fans, attracting what it says are 175 million users worldwide,” reports The New York Times. The site struggled earlier with copyright issues, but has since signed licensing deals with publishers and record companies. In March, SoundCloud debuted “subscription service SoundCloud Go, making a catalog of more than 125 million songs available to people at $10 a month, with a free version supported by advertising,” notes NYT. Continue reading Twitter Reaches Out to Music Fans with its SoundCloud Deal
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Debra KaufmanJune 14, 2016
Last month, 60 lawmakers signed a letter objecting to an FCC regulation that would open up the cable TV set-top box market. More recently, Democratic congressman Bobby Rush’s staff pushed his colleagues to sign another letter, this one opposing an FCC proposal to limit how broadband providers can share users’ personal data. These are just recent efforts by the cable industry to oppose what it sees as unfair advantages enjoyed by tech companies such as Google in the light of new FCC proposals. Continue reading Cable and Telecom Companies Lobby Against FCC Proposals
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Debra KaufmanJune 13, 2016
Facebook just introduced a new way to view panoramas and VR photos on smartphones. Rather than zooming in and out, the new feature, dubbed 360 Photos, will allow the user to simply upload a panorama or photo from an iPhone, Samsung Galaxy, 360 app or the Ricoh Theta camera and its ilk, which Facebook will then convert. Via a compass icon, the user can then scan the photo by tilting the phone or click/tap-and-dragging. A Gear VR user can tap the “View in VR” button to scan the 360 photo by moving his head. Continue reading Facebook Launches 360 Photos for Sharing Immersive Images
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Debra KaufmanJune 10, 2016
Apple is now addressing developer complaints with changes to its App Store. Among those changes, Apple will allow more app subscriptions and start running ads with App Store search results. Creators of smaller, independent apps say discovery is difficult in the massive App Store. Other apps, such as those for workplace productivity, are difficult to make profitable without subscriptions. Up until now, Apple has only allowed subscriptions for a few categories, including music streaming, news publications and dating services. Continue reading Apple Changes its App Store to Address Developer Complaints
Time Inc., which purchased ad tech network and Myspace owner Viant earlier this year, is planning to publish 40,000 pieces of video content in 2016. To help achieve this ambitious goal, Time has partnered with New York City-based Wochit, a startup that helps online publishers produce short videos. Wochit provides pre-licensed content, editing tools and publishing options for social media and mobile platforms. The service analyzes article text and finds related graphics, photos and videos to build a video. Publishers can then add voice-over, music and more. Continue reading Time Inc. and Wochit Partner to Help Publishers Create Videos
Yahoo has distributed letters to potential buyers to launch an auction for its portfolio of 3,000 patents that could earn more than $1 billion. The collection dates back to the company’s 1996 IPO, including its original search tech, say those familiar with the plans. “Yahoo has set a mid-June deadline for preliminary bids,” reports The Wall Street Journal, “and hired Black Stone IP, a boutique investment bank that specializes in patent sales, to run the auction.” Yahoo confirmed the sale of patents and pending applications “related to Web search and advertising.” The company is also selling its core Internet business; Verizon reportedly bid about $3 billion. Continue reading Yahoo Plans for Auction of Patent Portfolio, Lines Up Buyers
Podcast platform Stitcher, purchased by streaming music service Deezer in 2014, has now been acquired by the E.W. Scripps Company for $4.5 million. Scripps owns 34 radio stations in eight markets, while Stitcher provides streaming for more than 65,000 podcasts. “Stitcher will operate as part of Midroll Media, which Scripps purchased about a year ago,” reports Radio Ink. Stitcher employees joining Midroll will operate out of San Francisco. Stitcher’s GM and VP of product Todd Pringle will lead product development. Continue reading Scripps Buys Popular Stitcher Podcast Service for $4.5 Million
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Debra KaufmanJune 6, 2016
The 2016 Internet Trends report, presented by Mary Meeker, general partner at Kleiner Perkins Caulfield & Byers, states that growth of Internet users worldwide is flat and smartphone growth is slowing. At Recode’s media and tech Code Conference in Rancho Palos Verdes, California, Meeker revealed that the global number of Internet users is about 3 billion, 42 percent of the world’s population. The slowdown, she says is part of a global gross domestic product growth below the 20-year average in six of the last eight years. Continue reading Mary Meeker Trends Report Predicts Slow Growth for Internet
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Debra KaufmanJune 2, 2016
In the latest battle between musicians and streaming outlets, the music industry has united to fight YouTube for higher royalties. Katy Perry, Pharrell Williams and Billy Joel signed letters requesting changes to copyright laws; high-profile manager Irving Azoff criticized YouTube in an interview and a Grammy Awards speech. Recently released annual sales statistics buttress the musicians’ point of view: statistics show that, despite huge audiences, YouTube pays less direct income to musicians than vinyl record sales. Continue reading Artists, RIAA Target YouTube in Latest Round of Royalty War
Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics
Internet giants such as Google and Facebook rely on advertising revenue to finance their various endeavors. However, that business model is now being threatened by ad-blocking software. According to a report from PageFair and Priori Data, about 20 percent of smartphone users (nearly 420 million people worldwide) now block ads when browsing online via their mobile devices. The latest figures represent a 90 percent annual increase. While the use of ad-blocking software conserves data and loads websites faster, it “is costing the global advertising industry billions of dollars a year in lost revenue,” reports The New York Times. Continue reading Ad-Blocking Now Costing Advertisers Billions in Lost Revenue
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Debra KaufmanMay 27, 2016
Some podcasts are experimenting with paid subscriptions rather than advertising as the way to generate revenue. Swedish-based podcast app and ad network Acast unveiled a service, Acast+, to enable that, taking a share of the revenue for letting podcast creators set their own prices and sell content directly to listeners without ads. Although current podcasts use the platform to hawk exclusive bonus content, Acast’s plan is to entice social media stars and celebrities to create new podcasts for their fans. Continue reading Podcast Companies Try Out Subscription Model to Replace Ads
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Debra KaufmanMay 26, 2016
At the Google Performance Summit, the company announced changes to the look and feel of AdWords in an increasingly mobile world. Over half of the trillions of searches it gets annually are from mobile devices, with location-related mobile searches growing 50 percent faster than all others. Among the changes to mobile ads, character limits for text-based mobile ads will increase from two 35-character lines to one 80-character line, and headlines will expand from one to two lines with 30-character limits. Continue reading Google Tweaks AdWords to Boost Value of Mobile Ecosystem
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Debra KaufmanMay 24, 2016
Google is building technologies that rely less on physical devices: Google Home and its virtual assistant; Project Jacquard, clothing with computing built into the yarn that responds to gestures and voice commands; and Project Soli, that allows gestures to control computers. Also new is Project Ara, a smartphone design that “surrounds” the user wherever she goes, which chief executive Sundar Pichai calls “ambient computing.” What’s unclear with the new paradigms, however, is how Google will generate revenue. Continue reading Google’s Virtual Products Could Upend Traditional Ad Models
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Debra KaufmanMay 23, 2016
Shortly after Google unveiled its Daydream VR system during its I/O conference, YouTube revealed its plans for a virtual reality app, to be available on Daydream mobile VR devices. YouTube has also been encouraging its content partners to produce 360-degree content by providing VR cameras, in an effort to build up content for its VR app, which will function like YouTube on mobile or a smart TV. The app, which is being built from scratch, will be full-featured and enable access to subscriptions, favorites, search and more. Continue reading YouTube Builds Daydream VR App, Immersive Content Catalog