Following in the footsteps of Facebook and Twitter, Instagram is on the verge of changing its newsfeed. But, unlike Facebook, Instagram plans to roll out its changes slowly, as a series of small tests to a single-digit percentage of user groups. The new feed will be algorithm-based and personalized, much like that found at its parent company Facebook. The result would be a shift away from reverse chronology list to the photos/videos Instagram thinks you will most want to see from among those you follow. Continue reading Instagram to Slowly Introduce New Algorithm-Based Newsfeed

In a shift in the status quo, the Federal Communications Commission will take over the Federal Trade Commission’s power to regulate Internet access providers regarding customer privacy. The FCC already proposes new rules to shield users from unwanted use of their Internet data. Impacted cable and wireless firms are protesting that the rules would target them unfairly, putting them at a disadvantage against Internet service firms such as Facebook and Google, which will continue to be regulated by the FTC. Continue reading FCC Will Regulate Cable, Wireless Companies on Data Privacy

For advertisers, ad blocking is a problem that’s quickly getting bigger, as more consumers download ad-blocking apps and browsers. Mobile marketing company Tune just released a new report that predicts that ad blocking could comprise 80 percent of smartphone owners by Q3 2017. In response, advertisers are exploring ways to block the ad blockers. Digital advertising trade group Interactive Advertising Bureau has written a primer on how to block the blockers, and even The New York Times is testing ways around them. Continue reading Advertisers Seek New Ways to Combat Growth of Ad Blocking

AT&T has partnered with ad technology company Videology to introduce a “private marketplace” for a handful of select advertisers, who will be able to buy linear TV ads reaching 26 million households. Beginning in Q3, advertisers can use their own data and data from third parties to reach targeted audiences on cable networks on AT&T’s U-verse service or DirecTV, which AT&T acquired last year for $49 billion. Advertisers will be able to purchase ads via a self-serve website, although the back-end will operate manually. Continue reading AT&T, with Videology, to Sell Programmatic Ads on Linear TV

Internet retailer Amazon introduced two new Echo-related products yesterday: the $130 Amazon Tap — a smaller, portable version of the Echo; and the $90 Echo Dot — a hockey puck-size version of Echo, minus the powerful speaker. As is the case with the newly popular Echo, users interact with both devices via the Alexa voice service. Amazon Tap features a rechargeable battery and uses Bluetooth and Wi-Fi to connect with mobile devices and the Internet. The Dot, which connects via wire or Bluetooth, is designed to provide Alexa for existing speaker systems. Continue reading Amazon Announces Alexa Voice-Controlled Household Devices

Facebook took a step to popularize Live, by changing the algorithm to rank currently streaming videos higher in the News Feed than older ones. The company launched Live for celebrities in August, and then rolled it out to people with Verified Profiles and Pages. All iOS users gained access in January and Android users last week. Although Facebook Live videos can be saved, unlike Periscope videos, which are deleted after 24 hours, Facebook realized that Live videos convey an urgency that will make them more watched. Continue reading Facebook Puts Live Videos on Top, to Add Celebrity Content

AMC Networks chief executive Josh Sapan and ESPN president John Skipper have both spoken recently about discussions with Amazon to include their channels in possible skinny bundles for the Internet. Amazon has gone on record as considering the idea for some time, but hasn’t responded to Sapan and Skipper’s remarks. Amazon isn’t the only online entity that might be hawking TV service soon. Turner Broadcasting chief executive John Martin reveals that he’s talking with six or so new companies looking to do just that. Continue reading Amazon Expands its TV Footprint, in Talks on Skinny Bundles

On Monday, NBC tested out a new concept: airing more content and fewer ads. Sponsored by American Express, the additional content included “Blindspot” interviews with the show’s creator and stars, and a segment with Kathie Lee Gifford and Hoda Kotb of the “Today” show. NBC isn’t alone; Vice Media has embraced a similar advertising strategy for its new Viceland cable channel. TV networks hurting from ratings declines and cord cutting are taking a serious look at swapping out 30-second spots for sponsored content. Continue reading Networks Test Sponsored Content and Fewer 30-Second Ads

Clear Channel Outdoor Americas inked a deal with AT&T and other companies to enable it to track people, via their mobile phones, who pass its tens of thousands of billboards across the United States. Called RADAR, the new service will, says Clear Channel Outdoor, give advertisers better tools to measure the effectiveness of billboard advertising. RADAR will be offered in Clear Channel Outdoor’s top 11 markets, which includes Los Angeles and New York, with availability across the country later this year. Continue reading Clear Channel Outdoor Billboards to Track, Identify Passersby

Snapchat, with its reported 100 million daily users, is a favorite of advertisers that like the company’s growth and popularity among younger demographics. But those same advertisers have been also been lobbying Snapchat for data on the performance of their advertising campaigns. Now, Snapchat has gone the way of Facebook and YouTube in enlisting measurement stalwart Nielsen to provide that data. Snapchat has also made deals with ad tech companies Innovid and Sizmek to provide even more detailed data. Continue reading Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads

There’s a sea change at NBCUniversal, which will, for the first time, begin selling some linear TV ad space to advertisers using programmatic tools and advanced data targeting. But the move isn’t as broad as it sounds and requires some parsing. Starting this fall, advertisers will be able to use their own data sets and ad-buying technology to buy on NBC, USA and Syfy. But this isn’t the “real-time bidding” found in digital advertising and marketers won’t be able to cherry-pick individual shows. Continue reading NBCU Adds First-Time Sales of TV Ads via Programmatic Tools

Facebook just began its global rollout of five new social Reactions. Rolling the cursor over the Like button on the computer (or, a long-press on the smartphone) will reveal those options: Love, Haha, Wow, Sad and Angry. As with Like, the bottom of each post will tally the number of Reactions. Although many hoped for it, there will be no Dislike button. While Facebook does not have immediate plans to use these new Reactions for ad sales, advertisers and brands are reportedly excited about the concept. Continue reading Advertisers Excited About New Reaction Buttons on Facebook

Google has updated its mobile search with a fast-loading format, developed with input from various publishers, so that smartphone users can access news articles more quickly. Conducting a Google search will now bring users to a horizontal carousel of articles where each news item will feature a lightning bolt icon and the letters ‘AMP’ (Accelerated Mobile Pages). Clicking on an article will bring it up almost immediately. The new format comes as Facebook is expanding its Instant Articles program in an effort to speed the delivery of news articles and videos. Continue reading Google Takes On Facebook with Faster Mobile News Delivery

European telecoms and Silicon Valley giants are jousting again, at the annual Mobile World Congress in Barcelona. The major carriers, including Deutsche Telekom AG and Spain’s Telefónica SA are pushing for the European Union to either lift some of the regulations imposed on them or apply similar rules to Internet-based text and voice services, such as Facebook’s WhatsApp or Google Hangouts. At the same time, several telecoms have signed on to Facebook’s TIP project, an open source initiative to design cellular towers. Continue reading Telecoms and Silicon Valley Engage at Mobile World Congress