Ever since comScore acquired Rentrak, the merged companies have posed competition to ratings giant Nielsen. Now, the merged digital measurement firm has signed a multi-year deal with Viacom to help the media giant more accurately target specific demographics across its linear TV, digital, mobile and over-the-top channels including MTV, VH1 and Comedy Central. Viacom offers Vantage as a data-targeting service to advertisers who want to reach “new parents looking for diapers” and other more granular targets. Continue reading Viacom Inks Multi-Year Deal for comScore/Rentrak Digital Data

As smartphone users turn increasingly to ad blockers, marketers are getting their messages out by paying Internet influencers under the table to promote their products as personal reviews and commentary. For some time, the practice was beyond the reach of the Federal Trade Commission, which made sure paid endorsements were advertised as such in television, newspapers and magazines. With new guideline changes initiated in 2015, however, the FTC is now going after violators, just reaching a settlement with video network Machinima. Continue reading FTC Goes After Paid Endorsements Presented as Commentary

Amazon and Netflix have both entered a new arena: producing local content in Europe that, they hope, will also have global appeal. Germany, as Europe’s largest and wealthiest country, is of particular interest, but Amazon and Netflix also have competition. In one example, Britain’s Sky – which has 21 million subscribers — and German broadcaster ARD are shooting a 12-episode TV series, “Babylon Berlin,” about the years before Hitler’s rise, at a new $13 million outdoor set constructed at the Babelsberg Film Studio. Continue reading Amazon, Netflix Producing Local Content for European Markets

During an investor day in New York on Tuesday, CBS chairman and CEO Les Moonves unveiled the network’s five-year business plan, which intends to ramp up business online and overseas, and cash in on retransmission fees in order to increase overall revenue by $3.75 billion. To help achieve its goal, the company plans to reach 8 million subscribers for its OTT services — CBS All Access and Showtime streaming — and add another 4 million subs for its skinny bundle packages. Sources also indicate that CBS has expressed interest in adding Starz to its cable portfolio. Continue reading CBS Five-Year Plan Looks to Expand OTT and Skinny Bundles

Following in the footsteps of Facebook and Twitter, Instagram is on the verge of changing its newsfeed. But, unlike Facebook, Instagram plans to roll out its changes slowly, as a series of small tests to a single-digit percentage of user groups. The new feed will be algorithm-based and personalized, much like that found at its parent company Facebook. The result would be a shift away from reverse chronology list to the photos/videos Instagram thinks you will most want to see from among those you follow. Continue reading Instagram to Slowly Introduce New Algorithm-Based Newsfeed

In a shift in the status quo, the Federal Communications Commission will take over the Federal Trade Commission’s power to regulate Internet access providers regarding customer privacy. The FCC already proposes new rules to shield users from unwanted use of their Internet data. Impacted cable and wireless firms are protesting that the rules would target them unfairly, putting them at a disadvantage against Internet service firms such as Facebook and Google, which will continue to be regulated by the FTC. Continue reading FCC Will Regulate Cable, Wireless Companies on Data Privacy

For advertisers, ad blocking is a problem that’s quickly getting bigger, as more consumers download ad-blocking apps and browsers. Mobile marketing company Tune just released a new report that predicts that ad blocking could comprise 80 percent of smartphone owners by Q3 2017. In response, advertisers are exploring ways to block the ad blockers. Digital advertising trade group Interactive Advertising Bureau has written a primer on how to block the blockers, and even The New York Times is testing ways around them. Continue reading Advertisers Seek New Ways to Combat Growth of Ad Blocking

AT&T has partnered with ad technology company Videology to introduce a “private marketplace” for a handful of select advertisers, who will be able to buy linear TV ads reaching 26 million households. Beginning in Q3, advertisers can use their own data and data from third parties to reach targeted audiences on cable networks on AT&T’s U-verse service or DirecTV, which AT&T acquired last year for $49 billion. Advertisers will be able to purchase ads via a self-serve website, although the back-end will operate manually. Continue reading AT&T, with Videology, to Sell Programmatic Ads on Linear TV

Internet retailer Amazon introduced two new Echo-related products yesterday: the $130 Amazon Tap — a smaller, portable version of the Echo; and the $90 Echo Dot — a hockey puck-size version of Echo, minus the powerful speaker. As is the case with the newly popular Echo, users interact with both devices via the Alexa voice service. Amazon Tap features a rechargeable battery and uses Bluetooth and Wi-Fi to connect with mobile devices and the Internet. The Dot, which connects via wire or Bluetooth, is designed to provide Alexa for existing speaker systems. Continue reading Amazon Announces Alexa Voice-Controlled Household Devices

Facebook took a step to popularize Live, by changing the algorithm to rank currently streaming videos higher in the News Feed than older ones. The company launched Live for celebrities in August, and then rolled it out to people with Verified Profiles and Pages. All iOS users gained access in January and Android users last week. Although Facebook Live videos can be saved, unlike Periscope videos, which are deleted after 24 hours, Facebook realized that Live videos convey an urgency that will make them more watched. Continue reading Facebook Puts Live Videos on Top, to Add Celebrity Content

AMC Networks chief executive Josh Sapan and ESPN president John Skipper have both spoken recently about discussions with Amazon to include their channels in possible skinny bundles for the Internet. Amazon has gone on record as considering the idea for some time, but hasn’t responded to Sapan and Skipper’s remarks. Amazon isn’t the only online entity that might be hawking TV service soon. Turner Broadcasting chief executive John Martin reveals that he’s talking with six or so new companies looking to do just that. Continue reading Amazon Expands its TV Footprint, in Talks on Skinny Bundles

On Monday, NBC tested out a new concept: airing more content and fewer ads. Sponsored by American Express, the additional content included “Blindspot” interviews with the show’s creator and stars, and a segment with Kathie Lee Gifford and Hoda Kotb of the “Today” show. NBC isn’t alone; Vice Media has embraced a similar advertising strategy for its new Viceland cable channel. TV networks hurting from ratings declines and cord cutting are taking a serious look at swapping out 30-second spots for sponsored content. Continue reading Networks Test Sponsored Content and Fewer 30-Second Ads

Clear Channel Outdoor Americas inked a deal with AT&T and other companies to enable it to track people, via their mobile phones, who pass its tens of thousands of billboards across the United States. Called RADAR, the new service will, says Clear Channel Outdoor, give advertisers better tools to measure the effectiveness of billboard advertising. RADAR will be offered in Clear Channel Outdoor’s top 11 markets, which includes Los Angeles and New York, with availability across the country later this year. Continue reading Clear Channel Outdoor Billboards to Track, Identify Passersby

Snapchat, with its reported 100 million daily users, is a favorite of advertisers that like the company’s growth and popularity among younger demographics. But those same advertisers have been also been lobbying Snapchat for data on the performance of their advertising campaigns. Now, Snapchat has gone the way of Facebook and YouTube in enlisting measurement stalwart Nielsen to provide that data. Snapchat has also made deals with ad tech companies Innovid and Sizmek to provide even more detailed data. Continue reading Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads