CBS now has the numbers to back up its assertion that live streaming of Super Bowl 50 broke records: 3.96 million unique viewers via computers, tablets, OTT devices and mobile phones, consuming more than 402 million minutes of coverage, for an average of 101 minutes each; an average per minute audience of 1.4 million consumed more than 315 million minutes. Last year, says NBC, Adobe Analytics counted more than 1.3 million people streaming the game, with an average 800,000 viewers per minute and 213 million total minutes. Continue reading Super Bowl 50: Live Streaming Way Up, But Social Media Down

In a deal with ABC and the Academy of Motion Pictures Arts & Sciences, Comcast is delivering a package of 72 “Best of Oscars” moments from previous Academy Awards broadcasts via its VOD platform to X1 subscribers. The goal, for Comcast, is to drive up VOD rentals and purchases of Oscar-nominated features. For ABC, which is offering content gratis, the hope is that Comcast’s Oscars content will boost awareness and viewership of the 88th annual Academy Awards on Sunday, February 28. Continue reading With ABC and AMPAS, Comcast Brings Oscars Content to VOD

In December 2015, Verizon stated it was interested in acquiring all or some of Yahoo, which has been struggling for years with leadership changes and an inability to successfully exploit rising trends such as mobile. Now, Verizon has gone a step farther and given Tim Armstrong, chief executive of its AOL unit, the mandate to lead discussions with Yahoo about the potential for acquisition. Armstrong, a former Google sales executive, has known Yahoo chief executive Marissa Mayer, also a former Google executive, for years. Continue reading Verizon’s AOL Chief Exec Talks Potential Purchase with Yahoo

IPG Media Lab revealed the results of new research showing that that online ads that meet the Media Rating Council’s minimum threshold for viewability aren’t always effective. Although the MRC standards are a benchmark to determine when advertisers should have to pay for an ad, some agencies and marketers protest that the standards aren’t sufficient, an argument that seems borne out by the new IPG Media Lab study, which shows that, as an ad increases the metrics that define viewability, so does consumer recall. Continue reading IPG Media Lab Study Reveals Parameters for Ad Effectiveness

Instagram has extended its 30-second video ad format to 60-seconds, to capture more advertising dollars. T-Mobile, with a longer version of its Super Bowl ad featuring Drake, and Warner Bros., promoting its film “How To Be Single,” are the first to take advantage of the new advertising policy. By offering longer-form ads, Instagram is enabling advertisers to re-use existing ads rather than produce new ones for its specific requirements. Instagram users, however, can only post a maximum 15-second video. Continue reading Instagram Expands Spots to 60-Seconds, to Boost Ad Revenue

After Samsung launched ad-blocking support for the Samsung Internet Browser on its mobile devices, third-party ad blocking apps shot up to the top of the Google Play app store. Google pulled them from the store soon after because the tech giant does not want to distribute apps that conflict with its own advertising business. Although Google is removing ad blocking apps, it has not taken any action to remove mobile browser apps that feature ad blocking already built-in. Continue reading Samsung Rolls Out Ad Blocking, Google Boots Ad Blocker Apps

More than a third of Americans reportedly use an ad blocker on their Internet browsers, and many of them probably have no idea that they are costing publishers billions in lost advertising revenue. Randall Rothenberg, president of the Interactive Advertising Bureau, urged publishers to develop their own technology and methods to stop ad blocking software. Meanwhile, Samsung is following Apple in enabling an ad blocking plugin for the Internet browser on its mobile phones. Continue reading Few Publishers Trying to Recover Revenue Lost to Ad Blockers

Yahoo’s chief executive Marissa Mayer is on a path to revive Yahoo by spinning off core assets, possibly ending the company’s existence as an independent entity. One thing is certain: the company is going to get smaller. On Tuesday, Yahoo said it would lay off 15 percent of its 11,000-person staff, ultimately making the workforce 42 percent smaller than it was in 2012, when Mayer took over the reins as chief executive. Although she counsels shareholders to be patient, activist investors may try to elect a new board. Continue reading Yahoo CEO Spinning Off Core Assets to Save Ailing Company

Nielsen has served as the leading name in measuring TV ratings, but now the 93-year old company faces new competition. That’s because media measurement companies comScore and Rentrak have merged in a $768 million deal. ComScore, founded in 1999, specializes in measuring use of digital media, and Rentrak relies on data from set-top boxes to formulate TV ratings. Nielsen has launched new products in an attempt to evolve beyond its paper diary beginnings, but numerous critics in the TV industry are eager for an alternative. Continue reading Nielsen to Face Stiff Competition From comScore and Rentrak

Mobile will “rip through the Internet and traditional media,” says AOL chief executive Tim Armstrong, who was interviewed by Fortune editor Alan Murray at the MPA’s American Magazine Media Conference in New York. Armstrong, who’s been in his role since 2009, believes we’ll see dramatic growth in mobile over the next 30 years, dwarfing the Internet, which he previously thought was “the biggest thing to ever happen in my lifetime.” Verizon bought AOL last year for $4.4 billion. Continue reading AOL’s Tim Armstrong Sees Major Growth in Mobile Ecosystem

A growing number of YouTube creators are becoming frustrated with copyright violation claims. Some have even posted videos about their headaches in dealing with the claims and they are urging YouTube to fix the system. Currently, the popular online video platform relies on a model established by the Digital Millennium Copyright Act in which user-generated flags can lead to the sudden takedown of a video. Some creators have even had the advertising or the uploading capabilities restricted on their channels. Continue reading YouTube Creators Getting Frustrated Over Copyright Violations

One of Hollywood’s most enduring problems is filling seats in movie theaters, and a startup, which previously raised $10 million, thinks it has an answer. Atom, headquartered in Santa Monica, has an app to make the movie-going experience simpler for groups and to enable discounts for floundering movies, a controversial practice called “variable pricing.” Now, Disney, Twentieth Century Fox and Lions Gate Entertainment are betting that Atom is on to something good. Continue reading Atom: New Movie Ticket Purchasing App Earns Studio Support

Facebook announced yesterday that it plans to shutter Parse, its toolkit and support platform for mobile developers the company hoped would serve the Internet of Things and lead to a cloud business that could compete with Amazon, Google and Microsoft. Parse provides developers with support and tools that enable programmers to write code rather than spend valuable time maintaining the back end. Users of the platform include developers at productivity app Quip and Expedia’s travel website Orbitz. The social giant paid a reported $85 million to acquire Parse in 2013. Continue reading Facebook Makes Decision to Shutter Services Platform Parse

The Fine Brothers achieved YouTube stardom by recording people’s reactions to viral videos. Now, the duo is expanding its video series by granting licenses to other creators to make their own versions of “react” videos. All of those videos will be aggregated into a YouTube channel called “React World” that specifically features fan-produced content. This new channel intends to not only keep fans engaged, but also help Fine Brothers Entertainment further monetize its brand. Continue reading YouTube’s Fine Brothers Call On Fans to Make ‘React’ Videos

Federal Communications Commission chairman Tom Wheeler has just proposed updating rules for television set-top boxes, in order to lower cable bills and provide more access to Internet-based programming. Consumer advocates supporting the change say the move would increase competition, giving the consumer choices over whether to use the service provider’s set-to-box/cable app or competing devices and apps. That competition could be advantageous to TiVo, Alphabet’s Google unit and other alternative STB providers. Continue reading FCC to Shake Up Set-Top Box Dominance, Impact Competition