Ad-blocking software has grown dramatically in usage; an estimated 200 million people worldwide now use ad-blocking software of which 45 million are in the U.S. That’s one of the findings of a report sponsored by Adobe and PageFair, two companies concerned about the implications of such software on the advertising industry. Ad-blocking is responsible for nearly $22 billion in lost revenue this year. The Dublin-based PageFair focuses on helping advertisers regain some of this lost revenue. Continue reading Ad-Blocking Results in $22B in Lost Ad Revenue, Says Report

The National Football League and Twitter already have a relationship, but in a new deal, Twitter users will be able to enjoy an increased amount of footage beginning with the start of pre-season football. The NFL has just signed a multi-year deal with the social network to add more game highlights from pre-season games through the 2016 Super Bowl, breaking news, analysis, game recaps, behind-the-scenes video and other footage of interest to football fans. The relationship between the two companies began in 2013. Continue reading NFL and Twitter Expand Partnership With More Video and Ads

In 2014, there were more than 370 scripted TV series, including those that were delivered by streaming. This year, say the experts, that number could top 400. We’re living in a Golden Age of TV as viewers have a wealth of choices among all genres. But can this level of production be sustained? Are there enough viewers to keep numbers up for so many TV shows vying for dominance? Is there enough creative talent to keep writing and producing them? And is there a way for every show to make its mark in such a crowded environment? Continue reading FX Networks Prez: 2015 or 2016 Will Be Peak TV in America

Since launching Apple Music on June 30, Apple reports 11 million users have signed up for a three-month trial to access 30 million songs. If they all become paying members, by October the Silicon Valley firm will have half the membership of leading music streamer, 10-year old Spotify. Apple is launching a comprehensive marketing campaign — with billboard, TV and radio ads — for the new streaming service. In the fall, it will roll out its Android version of Apple Music in beta. Continue reading Apple’s Plan to Dominate Streaming Music Off to a Good Start

Paramount Pictures is looking to experiment with two October film releases — “Paranormal Activity: The Ghost Dimension” and “Scout’s Guide to the Zombie Apocalypse” — by shortening the length of time it takes to make them available to watch at home via digital platforms. AMC and Cineplex are joined by several smaller operators in participating in the new approach. However, Cinemark (the nation’s third largest exhibitor) and Regal Entertainment Group (the No. 1 chain in North America) have declined. Continue reading Paramount to Experiment with Flexible Film Release Window

DNT (Do Not Track) has been an Internet standard that consumers can activate to prevent sites from secretly following and recording their online activities. But, despite DNT, many unprincipled advertisers continue to clandestinely track and record users’ Internet activity. The Electronic Frontier Foundation (EFF), privacy company Disconnect and a group of Internet companies decided it was time to combine their resources to develop a stronger DNT setting. Continue reading New ‘Do Not Track’ Standard Aims to Bolster Internet Privacy

The bulk of advertisers’ dollars still end up on television, but digital advertising is playing catch-up. Most recently, Facebook revealed quarterly revenue numbers that jumped 39 percent, nearly three-fourths of which comes from advertising on mobile devices. Users are spending an increasing amount of time on Facebook and Facebook-owned properties such as Instagram and Messenger. That coincides with advertisers’ interest in digital advertising’s ability to more narrowly target specific demographics. Continue reading Facebook, Google Capture Major Share of Advertising Dollars

JustWatch launched in February as a free search engine to help cord cutters and others find where to legally watch their favorite TV shows and movies online. The app, which recently expanded to mobile and is available on iOS and Android, allows users to filter by streaming subscription services such as Netflix and Amazon Prime Instant Video in addition to tracking rental and purchase options via services including Google Play, iTunes and Vudu. The app alerts users when new content arrives on their preferred service. Continue reading JustWatch Goes Mobile with App to Track Movies, TV Shows

Twitter recently introduced new tools designed to help marketers identify events appropriate for their brands, create advertising content relevant to those events, and target users who would be interested in such events. For example, an advertiser could use Twitter’s event calendar to research the Oscars, the Olympics or Mother’s Day, and the users who would be interested in those events, and then review which tweets resonated best with those users in the past in order to help build an effective ad campaign. Continue reading Twitter Pitches Event-Based Ad Tools for Targeting Audiences

According to new data released by the American Customer Satisfaction Index, user satisfaction with social media platforms is on the rise, led by Facebook’s recent success with its mobile app and improved ad targeting. In terms of customer satisfaction, Facebook was ranked the lowest social media site in 2012, but has since worked its way up to the middle of the pack, behind Pinterest, Wikipedia, YouTube, Instagram and Google+ (in that order). ACSI currently has Facebook ranked ahead of Twitter, Tumblr and LinkedIn. Continue reading ACSI: Customer Satisfaction of Facebook Users on Upswing

In a first, CBS will live-stream all the Super Bowl ads for its February 7, 2016 broadcast of Super Bowl 50. Super Bowl sponsors will also see online hits and TV ratings coupled, which, up until now, have been separated between Nielsen ratings for TV and other means for online. CBS is also seeking a hike in the cost of placing an ad in the Super Bowl, from at least $4.5 million to $4.7 million for a 30-second spot. This represents another record price since last year when NBC asked between $4.4 million and $4.5 million. Continue reading CBS to Live-Stream Super Bowl Ads, Link Online/TV Ratings

According to a new report from eMarketer, photo and video sharing app Instagram, which does not have a desktop ad product, is projected to bring in $595 million in mobile advertising revenue worldwide this year. The report predicts the Facebook-owned network will reach $1.48 billion in mobile ad revenue in 2016 and $2.81 billion the following year. By 2017, eMarketer expects Instagram will account for more than 10 percent of Facebook’s total ad revenue and, in the U.S., Instagram will have higher net mobile display ad revenues than Google and Twitter.

Continue reading Instagram to Generate $595M in Mobile Ad Revenue in 2015

Vizio has sold more than 15 million smart TVs as part of its $3 billion per year business and is now ready to go public. Its recent IPO filing reveals how its smart TVs are tracking what consumers are watching. Inscape software embedded in Vizio screens can track anything being played — including cable TV, streaming devices and game systems. The technology, based on Automatic Content Recognition (ACR) software, can pull 100 billion datapoints from its connected TVs daily. The data should prove valuable to advertisers and content providers. Continue reading IPO Plan Details Benefits of ACR Software in Vizio Smart TVs

New details about Verizon’s mobile video service were revealed after the company accidentally turned on a pre-launch staging website — briefly, but long enough for details to be revealed. Named Go90, the mobile service will offer select live music, exclusive events and sports as well as some full TV episodes, music videos and other short-form content. The landing page revealed new content partners and reaffirmed that, at least initially, the service will be delivered free of charge. The landing page has since been taken down. Continue reading Verizon to Launch its Mobile Video Service by End of Summer

YouTube just added 360-degree functionality to its TrueView ads, and Budweiser tried out the new feature for its “Whatever USA” campaign. The 360-degree feature enables users to watch a video from any chosen angle by dragging the mouse along directional arrows to change the view. YouTube first debuted the 360-degree videos in March; now advertisers can bring that experience to TrueView ads, with the intent of fully engaging mobile consumers. Over half of YouTube’s views are now accessed from mobile devices. Continue reading YouTube’s 360-Degree Video Now Available for TrueView Ads