Cambridge, UK-based CSR has developed a new technology that can monitor your every move by tracking information from your mobile device. The technology, known as SiRFusion, was designed to provide users with instantaneous directions for areas that often go undetected by other GPS apps, but also has compelling advertising potential. The technology makes use of GPS, Wi-Fi, Bluetooth and cloud computing to yield accurate results. CSR recently unveiled an SDK for Android developers. Continue reading New SiRFusion Tracking Tech Can Follow People Everywhere

With a base of about 248 million users, Twitter could become the ultimate commerce destination for marketers and shoppers alike. The company recently announced its plan to rollout Twitter Offers, a program that allows marketers to package promotional tweets with time sensitive discounts and coupons that can be readily redeemable via smartphones and credit or debit cards. The new program is an initiative to drive sales, primarily in-store sales, with mobile advertisements. Continue reading Twitter Aims to Integrate Coupons with E-Commerce Program

While Facebook is by far the world’s leading social platform (with 1.35 billion active monthly users), new research from the Global Web Index points to Tumblr as the fastest growing platform. Tumblr’s active user base grew 120 percent over the last six months, while Facebook only experienced a 2 percent bump. And in terms of overall member growth, Pinterest had 57 percent growth, compared to Facebook’s base growth of 6 percent. In mobile apps, Snapchat saw the most growth, up 56 percent this year. Continue reading Tumblr Takes Lead as World’s Fastest Growing Social Platform

According to recent news reports, Amazon is planning to launch a new ad-supported streaming service early next year that will be separate from Prime. The ad-supported option could become a significant challenger to streaming services such as Netflix and Hulu, especially if it undercuts the monthly fees of its rivals. Sources indicate that the new service would ultimately serve as a vehicle to attract more subscribers for Amazon Prime. Meanwhile, Amazon has denied plans to offer a new service. Continue reading Amazon Considering a New Ad-Supported Streaming Service?

Is it time to come up with new language to address second screens? According to digital analytics firm Flurry, consumers spend an average of 2 hours and 57 minutes on their smartphones and tablets each day. Since the Bureau of Labor Statistics estimates that viewers spend 2 hours and 48 minutes per day watching television, the Flurry numbers would suggest mobile devices are becoming the new first screen. Flurry also notes that time spent with apps has increased nearly 10 percent in the last three quarters. Continue reading Report Points to Mobile Devices Replacing TV as ‘First Screen’

In the wake of Taylor Swift’s stand against Spotify, a number of music companies are considering pulling their artists’ songs from YouTube and free music services. Global Music Rights (GMR) demanded that YouTube stop playing some 20,000 songs from its artists, including music composed by John Lennon, the Eagles, and Pharrell Williams. Sony is also considering pulling the music of its artists such as One Direction, Calvin Harris, and Carrie Underwood from Spotify. Continue reading YouTube, Online Music Services Face New Wave of Opposition

Nielsen is planning to begin measurement of viewership ratings next month of television shows streamed on subscription online video services such as Netflix and Amazon Prime Instant Video. Nielsen will analyze the audio of programs to identify which shows are being streamed, a new measurement capability that does not require the approval of the streaming services. The data could impact how business is conducted between the services and the studios that license content. Continue reading Nielsen Planning to Measure TV Viewing via Streaming Services

Hulu founding CEO Jason Kilar, who left the service early last year, is among those getting ready to take a run at Google’s YouTube. Kilar is expected to roll out an ad-supported online video service called Vessel as soon as this month, according to insiders. Vessel, to be offered via a free tier or monthly paid subscription service, will reportedly feature videos from top YouTube stars with agreements that will keep the videos off YouTube for three days. Vessel was designed primarily for smartphones and tablets. Continue reading Former Hulu CEO to Target YouTube with Online Video Venture

The aging pay phones of New York City are getting a digital makeover. Mayor Bill de Blasio’s office announced a five-borough “LinkNYC” plan to give New York City residents access to free and fast Internet service. The “Link” devices, installed as replacements to the city’s 6,400 coin-operated pay phones, will also provide free phone calling and a free charging station. City officials expect the digital advertisements on the Link devices to bring in at least $20 million in annual ad revenue. Continue reading New York City Plans to Transform Pay Phones into Wi-Fi Hubs

For years, Google’s YouTube has been the most visited online destination for free music. And while other companies such as Pandora and Spotify have opted for a pay model to provide consumers with unlimited, uninterrupted music content, YouTube remained out of the subscription streaming business — until now. Last week, YouTube unveiled YouTube Music Key, a music streaming service that offers higher quality, access anywhere, ad-free music for $10 per month. Continue reading YouTube Music Key: A New Player in Subscription Streaming

Nielsen, the company that provides data about what people watch, listen to, and purchase, is calling for a new set of rating standards due to the growing popularity of accessing media content via tablets and other devices. This statement came after Viacom’s recent criticism of Nielsen, claiming that the research firm is outdated because the ratings do not consider digital viewing methods. Nielsen admits that its ratings for broadcast networks have been inaccurate for seven months now. Continue reading Nielsen Calls for Updated Ratings Standards to Address Digital

In order to create and distribute new original music programming, Live Nation Entertainment has launched a joint venture with Vice. Live Nation is a concert promoter, while Vice is a media producer that primarily targets younger audiences. Planning to launch in early 2015, the digital network will target millennials on the Internet, on mobile devices, through television, and in theaters. Hundreds of hours of music shows and editorial content will be featured with an emphasis on live music. Continue reading Live Nation Teams Up with Vice to Launch New Digital Network

The MPAA has launched an ad-free search engine that helps viewers easily locate movies and TV shows available from authorized sources. WhereToWatch.com — essentially a refresh of the WhereToWatch.org site launched last spring — is the latest effort by the trade group to combat piracy and provide consumers with legal options for accessing their media content. The site offers links and related info for titles available via Amazon, Apple’s iTunes, Hulu, Netflix, SnagFilms and WolfeOnDemand. Continue reading MPAA Points Viewers to Legal Sources for Movies, TV Shows

Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Spotify Chief Executive Daniel Ek defended his streaming service in a statement released Tuesday in response to Taylor Swift’s decision to pull her entire collection of songs from Spotify. Swift, whose latest album “1989” sold almost 1.3 million copies in its first week, pulled her collection from Spotify because she believes the company does not fairly compensate music creators. Ek, however, pointed out that his company has now paid $2 billion in royalties and helps prevent piracy. Continue reading Spotify Chief Exec Responds to Taylor Swift Pulling Her Music