Canada Law Prompts Google and Meta to Block News Links

Google has told the Canadian government it will remove links to that country’s news sources from its products when a new law goes into effect requiring it to bargain with indigenous publishers for the right to display links. Canada’s Online News Act (Bill C-18), passed June 22, is expected to take effect in six months. Google called the measure a “link tax” and said it requires the company to pay for “something that everyone else does for free.” Meta Platforms, which is also affected by the new law, said last week it plans to remove Canadian news links from its apps and services. Continue reading Canada Law Prompts Google and Meta to Block News Links

New Catalyst Stage Brings Virtual Production to ESPN Studio

The new Catalyst Stage at ESPN headquarters in Bristol, Connecticut blends physical space with virtual production and an LED wall. The facility “opens new possibilities in the future of content customization and scalability” for live, multi-camera shooting that includes augmented reality and extended reality in 1080p or UHD, with 4K available for specialty work, including advertising. ESPN calls Catalyst “the first studio of its kind to support both live multi-camera productions and cinematic-quality projects. GhostFrame, Unreal Engine, Disguise XR, Pixotope and Mark Roberts Motion Control cameras are among Catalyst’s tools. Continue reading New Catalyst Stage Brings Virtual Production to ESPN Studio

SiriusXM to Close Its Stitcher Podcast App and Site in August

SiriusXM is shuttering its Stitcher podcasting app and merging podcast delivery into its flagship SiriusXM subscription offerings. As of August 29, “the Stitcher app and web listening experience will be disabled,” the company told users this week. Stitcher offered listeners the choice of free-to-listen ad-supported programs or a la carte show subscriptions. It also had the $4.95 per month ($34.99 per year) Stitcher Premium, providing a wide variety of ad-free podcasts. “Subscribers can listen to podcasts within the SiriusXM app and will see an all-new listening experience later this year,” the company said. Continue reading SiriusXM to Close Its Stitcher Podcast App and Site in August

Canadian Law Requires That Tech Firms Pay for News Links

The Parliament of Canada passed a law requiring technology companies to pay news outlets when linking to their articles, a move that has Meta Platforms threatening to pull news content from Facebook and Instagram in that country. Canada’s Online News Act, which applies to domestic outlets, is the latest move in a global battle between publishers and Big Tech, and follows a similar law in Australia. “A strong, independent and free press is fundamental to our democracy,” a member of Prime Minister Justin Trudeau’s administration tweeted when the law cleared the vote last week. Continue reading Canadian Law Requires That Tech Firms Pay for News Links

Brands Create Their Own Games to Expand Marketing Reach

Brands are eager to promote their products in front of the estimated 3.7 billion people worldwide who play video games. Now, rather than simply purchasing visibility, more adventuresome advertisers including PepsiCo and L’Oreal are creating games of their own. PepsiCo had a quest developed in collaboration with Y2K Games for Mountain Dew inserted into the latest edition of the publisher’s blockbuster “NBA 2K” series. L’Oréal embedded a mini game in Activision Blizzard’s “Candy Crush Saga” and saw 40,000 samples of the Prada Candy fragrance that was the reward for completing the game claimed on day one of the five-week promotion. Continue reading Brands Create Their Own Games to Expand Marketing Reach

Twitter’s New Business Plan Marks Shift to Video, Commerce

Elon Musk and new Twitter CEO Linda Yaccarino shared a platform vision heavy on creator-commerce partnerships as well as video, which has grown vertical engagement to “more than 10 percent” of user time on the social service. The duo said on a video call with investors last week that the company is pursuing collaborations with entertainment figures, politicians, media publishers and payment services, and that Twitter is securing “money transmitter licenses” in each of the 50 U.S. states as part of Musk’s vision to turn the service into a super app. Continue reading Twitter’s New Business Plan Marks Shift to Video, Commerce

Peacock Signs Up for Vizio’s WatchFree+ Discovery Feature

Vizio has added a new discovery feature, Content Connections as part of its WatchFree+ service and smart TV interface. NBCUniversal’s Peacock has climbed aboard as the platform’s first Content Connections partner. With Content Connections, users can move seamlessly from Vizio’s FAST environment, WatchFree+, to services available through paid subscription. The Peacock Preview channel will let consumers with Vizio smart TVs have free access for a three-week period to select episodes from more than 16 Peacock series. Content Connections will serve viewers with “intuitive messages” directing them to participating platforms’ streaming apps. Continue reading Peacock Signs Up for Vizio’s WatchFree+ Discovery Feature

Amazon Explores Launching Ad-Supported Prime Video Tier

Amazon may be further leveraging its enviable position with Madison Avenue by launching an ad-supported Prime Video tier. The move makes sense given Amazon’s surging ad revenue from online sales. The company also owns the FAST service Freevee. Amazon’s ad savvy runs deep, and reports suggest the e-commerce giant is also in discussions with Warner Bros. Discovery and Paramount Global to package the ad-supported versions of Max and Paramount+ under the Prime Video Channels banner. The news comes on the eve of the Cannes Lions International Festival of Creativity for the global marketing elite. Continue reading Amazon Explores Launching Ad-Supported Prime Video Tier

TikTok Is Aiming for $20 Billion in Global E-Commerce Sales

TikTok is targeting a massive four-fold increase in global e-commerce revenue this year, aiming for $20 billion in sales. The social media platform reported gross merchandise activity of $4.4 billion last year, which reflects the total sale of goods via the TikTok Shop e-commerce solution. TikTok is banking on significant growth in markets including Indonesia, where influencers live-stream shopping pitches for everything from denim jeans to lipstick. The U.S. and Europe account for a tiny portion of the projected goal, but TikTok is hoping for modest gains in those areas as well. Continue reading TikTok Is Aiming for $20 Billion in Global E-Commerce Sales

Netflix Expands Crackdown on Password Sharing to the U.S.

Netflix introduced a password sharing option for non-household members in the United States this week. Netflix subscribers can “buy an extra member” for an additional $7.99 per month for streaming users who live outside the home. Simultaneous with the rollout, Netflix said it will start blocking unauthorized users of borrowed passwords. “Your Netflix account is for you and the people you live with — your household,” Netflix emailed its U.S. customers, providing instructions on how to “check who is using your Netflix.” The company is also making paid sharing available in additional international territories. Continue reading Netflix Expands Crackdown on Password Sharing to the U.S.

Windows Gets AI Boost and Bing Is ChatGPT’s Search Engine

The focus was on artificial intelligence at Microsoft Build 2023, where the software giant showcased AI enhancements across Windows 11, Microsoft 365, Edge and more. The company also said Bing is now the default search engine for OpenAI’s ChatGPT chatbot. A Copilot AI button is being integrated into the Windows 11 taskbar, making it the first personal computer operating system to integrate AI assistance to help users seamlessly connect across apps and improve productivity. “For example, you cannot only copy and paste, but also ask Windows Copilot to rewrite, summarize or explain your content,” Microsoft points out. Continue reading Windows Gets AI Boost and Bing Is ChatGPT’s Search Engine

Meta Platforms Is Selling Giphy to Shutterstock for $53 Million

Meta Platforms has agreed to sell Giphy to Shutterstock for $53 million in net cash, winding down a yearslong legal battle with the UK Competition and Markets Authority, which ordered the divestiture. Shutterstock, which licenses photos and other image content, said Giphy adds 1.7 billion in daily mobile users and global partners that include Meta’s own Instagram, Facebook and Whatsapp in addition to Microsoft, Samsung, Twitter, TikTok, Slack and Discord. Meta acquired Giphy in 2020 for $315 million and was one year later ordered by the UK CMA to unwind the deal, citing antitrust issues. Continue reading Meta Platforms Is Selling Giphy to Shutterstock for $53 Million

Twitter Usage Decline Could Indicate a Trend Moving Forward

About 60 percent of Americans who have used Twitter in the past year report taking a break from the platform during that time, with 25 percent of them predicting they are unlikely to be using the service a year from now, according to a study by the Pew Research Center. The survey of adult Twitter users was conducted March 13-19, approximately five months after billionaire Elon Musk purchased the site in October. The findings come amidst media debates as to whether Twitter is “dying,” according to Pew, which notes some high-level celebrity defections since Musk took over the social site. Continue reading Twitter Usage Decline Could Indicate a Trend Moving Forward

Netflix Plans for Future Growth Include a Focus on Advertising

Netflix, which turns 26 years old this year, is looking to advertising, live events and password sharing crackdowns to power its next growth phase. The company’s 232.5 million global subscriber base makes it the world’s No. 1 paid streaming platform, a position it wants to hold, and expand, as it shifts into an era of new management under co-CEOs Ted Sarandos and Greg Peters. At a virtual presentation at Netflix’s first Upfront Wednesday, Sarandos admitted that “we have a long way to go to build scale in advertising,” but said the company intends to focus on improving that share. Continue reading Netflix Plans for Future Growth Include a Focus on Advertising

YouTube Unveils ‘Unskippable’ 30-Second TV Ads at Upfront

At its Brandcast Upfront event, YouTube introduced the concept of 30-second unskippable ads for top-performing YouTube content on TVs, drawing comparisons to the linear commercials of old. The company is also starting to test “Pause Experiences,” which are commercials that play on TV screens when viewers pause content. YouTube touted its massive television reach, citing December Nielsen data indicating more than 150 million unique viewers of YouTube and YouTube TV on television sets in the U.S. That data allowed YouTube to claim title to America’s No. 1 most-watched streaming service on TVs. Continue reading YouTube Unveils ‘Unskippable’ 30-Second TV Ads at Upfront