Producer Legendary Pictures and distributor Universal Pictures tapped YouTube stars Felix Kjellberg and Marzia Bisognin to develop a companion Web series for the horror movie, “As Above, So Below,” which opened in theaters this past weekend. PewDiePie and CutiePieMarzia, as the two are better known on YouTube, shot the series in the movie’s setting, the catacombs of Paris. The six-part Web series has generated about 20 million views, while the film’s trailer has been played 9.7 million times. Continue reading YouTube Power Couple Produces Miniseries for Horror Movie

Snapchat is expecting a $10 billion investment from VC firm Kleiner Perkins Caufield & Byers. Even though the startup does not have a clear business model, its valuation has increased dramatically from last year’s $2 billion. The investment could help Snapchat advance into the advertising world, a move that is expected this year. Snapchat, which is the third-most used app among millennials, may become a viable platform for generating revenue from the age group through advertising. Continue reading Advertising May Result From $10 Billion Snapchat Investment

Apple plans to turn its new iPhone into a mobile wallet via partnerships with various banks, payment networks and retailers. The company has agreements with Visa, MasterCard and American Express, according to a person familiar with the plans. The new iPhone, expected to debut at Apple’s September 9 press event, will reportedly make mobile payments easier with a new NFC chip and the company’s Touch ID fingerprint reader. A mobile wallet could help keep consumers within the Apple ecosystem. Continue reading Will Apple’s New iPhone Help Pave the Way for Mobile Wallets?

Audience Entertainment, a startup dedicated to making the big screen interactive, is launching a software development kit that would allow companies to create a new type of advertisement. New content developed with the SDK would allow audiences to control what is on the screen by jumping or performing certain arm movements in unison. The digital cinema company Barco and Audience Entertainment have teamed up to bring this experience, referred to as “iD,” to 3,000 screens worldwide. Continue reading With Startup’s SDK, Movie Theater Ads Could Get Interactive

In recent months, we reported that Google was planning to acquire popular streaming platform Twitch.tv for more than $1 billion. However, Google was unable to close the deal, reportedly due to concern over antitrust issues related to its streaming video site YouTube. It looks like Google’s loss is now Amazon’s gain. Yesterday, Amazon confirmed that it is purchasing San Francisco-based Twitch, which touts more than 50 million monthly users, for approximately $970 million in cash. Continue reading After Google Bows Out, Amazon Moves In to Acquire Twitch

N3twork (pronounced “network”) is a new app hoping to make video discovery a little easier by organizing online videos into channels, similar to those found on traditional TV. These channels, though, are personalized using data from the users. On each video, the viewer has the option to swipe right to save for viewing later, swipe left to skip, or tap to watch. The service pulls video from an estimated 6,500 different online sources, and users can also upload their own videos. Continue reading N3twork App Curates Online Videos into Personalized Channels

Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands

In a step toward protecting the personal data of online users, researchers at Columbia University have created new software called XRay that can observe and predict how tech companies are using the personal data that they collect. The software is based on research related to Google’s Gmail ads, Amazon recommendations, and YouTube recommendations. XRay, which will help privacy-concerned watchdogs track how personal data is used, is still in development. Continue reading Transparency for the Web: XRay Tracks Use of Personal Data

Snapchat, the mobile app that creates vanishing messages and currently touts 27 million users, may soon become a service for distributing television and movie clips, news videos and articles, and advertisements. According to people familiar with the matter, the startup has met with advertisers and media companies in recent weeks about a service to launch in November called Snapchat Discovery. At least a dozen newspapers, magazines and TV networks have reportedly discussed providing content. Continue reading Snapchat Mobile App Plans to Add News Content and Sell Ads

YouTube’s anticipated premium music service will likely cost $10 per month and be called “YouTube Music Key,” although the Google-owned company has yet to confirm. YouTube is already one of the biggest sources for free online music, but since it requires video, it has not taken the place of services such as Beats Music, Rdio or Spotify. The planned premium music service could change that by making the audio easier to access on mobile devices and providing an offline way to hear songs. Continue reading YouTube Music Key: Google’s Upcoming Subscription Service

LinkedIn announced last month that it would acquire business marketing startup Bizo for about $175 million. According to a recently unveiled internal document, the move is the latest step toward the company’s goal of entering the expanding B2B marketing space and turning its marketing solutions products into a $1 billion business by 2017. The Bizo acquisition is part of LinkedIn’s plans to become “the most effective online platform for marketers to engage with professionals.” Continue reading LinkedIn Sees Bizo Acquisition as Part of Larger B2B Picture

In what could potentially become a controversial move, Google has plans to offer accounts to children under the age of 13 for the first time. Google services such as Gmail and YouTube do not currently offer accounts to kids (although kids can log on anonymously or pose as adults). Now Google is planning a new approach that encourages parents to open accounts for their children, and in the process control how they use Google services and the information that is collected about their kids. Continue reading Google Planning to Offer Accounts to a Younger Demographic

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads

BuzzFeed, which currently draws more than 150 million average monthly viewers, wants to become known for more than its numbered lists popular with Web surfers. To achieve this goal, the startup just closed a $50 million investment from Silicon Valley VC firm Andreessen Horowitz. The investment will be used to develop new content sections for the site, create an in-house incubator for new technologies, and put more resources toward its LA-based video arm, BuzzFeed Motion Pictures. Continue reading BuzzFeed is Using Investment to Test a Host of New Features

According to mobile analytics firm Flurry, female consumers are leading the charge in mobile gaming in terms of time, money and loyalty. Based on analysis of 1.1 million worldwide devices, Flurry concludes that mobile gaming currently represents 32 percent of the time people spend on their phones. Meanwhile, the report specifies that females spend 35 percent more time in gaming apps than males, make 31 percent more in-app purchases, and have 42 percent higher 7-day retention on average. Continue reading Women Lead Men in Time and Money Spent on Mobile Games