Twitter is augmenting its lineup of advertising options with new mobile-app install ads. These ads, which feature links directly to an app on Apple’s App Store or Google Play, have already been appearing in users’ Twitter feeds for a few months. The company says the beta tests were successful and it officially launched the new ad platform on Monday. Mobile-app install ads may help Twitter generate more revenue, most of which comes from advertising. Continue reading After Beta Success, Twitter Launches Mobile-App Install Ads

During her keynote at VidCon in Anaheim, YouTube CEO Susan Wojcicki announced new and upcoming tools designed for content creators. Wojcicki unveiled a creator tip jar, analytics app, fan-submitted subtitles, channel management tools and more. The new products are intended to engage a larger worldwide audience, help build successful businesses and manage creative work. She also noted that YouTube’s new ad campaign has helped more than double awareness of creators. Continue reading VidCon 2014: YouTube CEO Unveils New Tools for Creators

A full 32-page version of YouTube’s contract for its upcoming premium music subscription service has been leaked online through the blog Digital Music News. So far, the most controversial clause included in the contract concerns the ability of major labels to agree upon lowered rates and therefore influence the rate of royalties paid to independent labels. The leaked contract was drafted to send to these independent labels, but is not a reflection of the actual signed deals.  Continue reading Contract for YouTube Premium Music Service Leaked Online

California-based Rovi is developing technology that will turn cable TV guides from endless grids to a more-personalized recommendation service. Its version of the TV guide tracks viewer habits to make recommendations based on what the viewer has watched before, at what time, and even in what room. It searches through the live line-up, on-demand content, and Netflix to make recommendations. Users can also search for movies and shows using voice commands. Continue reading Rovi Tech Personalizes Cable Guide with Recommendations

Amazon has released a new update for its Amazon Instant Video app for iPhones and iPads that lets viewers watch the first episode of selected TV series for free, as long as viewers are willing to watch ads both before and during the show. The ad-supported model is a departure from Amazon’s focus on making revenue through its subscription streaming service, Amazon Prime Instant Video. The iOS update also brings a slew of HBO content, as part of a recent licensing deal. Continue reading Amazon iOS App Update Offers Free TV Episodes with Ads

Twitter acquired SnappyTV last week, a video editing platform that helps TV networks and cable channels share their video clips on social media. SnappyTV already has Twitter data built into its platform, and Twitter plans to further integrate SnappyTV with Twitter Amplify, which distributes video clips and ads across Twitter feeds. The acquisition marks Twitter’s next step in its social television strategy, shortly after losing two top execs who served as champions of the initiative. Continue reading Social Television: Twitter Acquires Video Platform SnappyTV

Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective

Facebook’s iPad app will no longer be merely a larger version of the iPhone app. The social network has launched a new sidebar in its iPad app for U.S. users. This new feature makes it easier for people to discover games, videos, and news articles based on their interests and their friends’ activity. The update includes a new “My Games” section that has notifications from the games that users already play and “Popular Games,” which suggests new iPad games that users may be interested in. Continue reading Facebook Unveils New Sidebar with Games, Video in iPad App

Journalist and ETCentric contributor Adrian Pennington forwarded us news that the LiveSphere 360-degree broadcast video application, which is presently under development in France and is at least a year from a commercial product, was tested during the recent Roland-Garros tennis tournament. LiveSphere is being developed by compression specialist ATEME in partnership with Kolor, maker of photo and video stitching software, and mobile interaction expert Finwe. Continue reading LiveSphere: 360-Degree Immersive Broadcast Video Platform

Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads

Evernote CEO Phil Libin believes that as wearable electronics supplant smartphones, apps and ads will increasingly feel out of place. Speaking at the MIT Technology Review Digital Summit, Libin noted that the convenience of wearables such as Google Glass or a smartwatch will rely on the instant delivery of information. Firing up an app or waiting on an ad would likely alienate users. Libin predicts that users will prefer ambient services that run in the background and move forward as needed. Continue reading Evernote CEO Says No Future for Apps and Ads with Wearables

Comcast will test a streaming service later this year in order to give audiences access to a wider variety of content through its X1 cable set-top boxes. The service will be similar to YouTube in that is will allow people to upload videos directly to a server. A dedicated app will then make the content available on a streaming basis along with mobile apps in 2015 or 2016. SVP of Video Matt Strauss explains that the focus will be on professionally-produced and serialized content. Continue reading Comcast to Provide Streaming Service Through X1 Set-Top Box

The largest e-commerce company in China, Alibaba Group Holding, has launched a U.S. shopping website as it plans to go public in what is expected to be one of the largest IPOs in history. The new site, 11 Main hosts over 1,000 merchants in categories such as clothing, jewelry and interior goods. The site is currently available to users who sign up and receive an email invitation. Alibaba has invested in a range of U.S. companies over the past year, including e-commere and mobile messaging. Continue reading China’s Alibaba Group Launches U.S. Shopping Site 11 Main

As expected, Amazon has launched Prime Music featuring more than one million songs and hundreds of playlists. The new service offers unlimited streaming without ads or restrictions. It is free to Amazon Prime members and could potentially help attract new subscribers (those who are interested can sign up for a free 30-day trial). Prime members can also listen to downloaded music offline on their Kindle Fire, HDX, iOS, Android and Mac/PC devices via Amazon’s Cloud Player. Continue reading Amazon Launches Ad-Free, Streaming “Prime Music” Service