By
Rob ScottApril 18, 2014
Twitter has agreed to purchase data partner Gnip, in a move that could lead to an expanded role by Twitter in analyzing tweets for businesses that are seeking new insights from social media. While financial terms of the deal have yet to be released, Gnip has reportedly raised $6.6 million in funding. Twitter also announced that it has hired Daniel Graf as its new product chief. Graf, an expert in mobile apps, most recently served as a director at Google where he oversaw Google Maps. Continue reading Twitter Acquires Gnip, Could Provide More Data to Advertisers
By
Rob ScottApril 17, 2014
NBCUniversal announced on Tuesday its push into digital programming with the launch of new series to be distributed via its channel websites, Hulu and VOD. Two series slated to launch on NBC.com include “Saturday Night Line,” about superfans who wait in the “SNL” standby line, and “Heroes Reborn: Digital Series,” a prequel to the upcoming “Heroes” miniseries. In addition, Universal Cable Productions has plans to release more than a dozen digital programs, including “Tesla and Twain” and “Last Single Girl.” Continue reading NBCUniversal Unveils its Plans for New Digital Programming
By
Rob ScottApril 16, 2014
Television broadcasters, which are suing for an injunction to shut down Aereo, are also said to be considering back-up plans in case the Supreme Court rules in favor of the video startup. Options being considered range from lobbying Congress for legislative solutions to possibly transitioning from broadcast to cable transmission. Broadcasters such as ABC, CBS, Fox and NBC contend that Aereo is violating copyright law by capturing over-the-air signals and streaming them via the Web to paying customers. Continue reading TV Networks Consider Plan B Options if Court Sides with Aereo
By
Meghan CoyleApril 16, 2014
Yahoo and VEVO announced a new partnership to bring music videos, concerts, and other original music programming to video channel Yahoo Screen. The deal includes new financial incentives for Yahoo to promote VEVO videos, particularly on the Yahoo home page, mobile app, and Yahoo sites outside the U.S. It is all part of Yahoo CEO Marissa Mayer’s strategy to focus on video to keep visitors on the site longer. VEVO, meanwhile, hopes to break its dependency on YouTube. Continue reading New Deal with VEVO Will Bring Music Content to Yahoo Screen
By
Meghan CoyleApril 16, 2014
Facebook is preparing to provide remittances and electronic money in an effort to extend non-ad revenue. The company applied for an e-money license in Ireland that would allow users to store and exchange money through its social network. Facebook would generate revenue by charging commission for each transaction. At least three London startups — TransferWise, Moni Technologies and Azimo — have discussed potential partnerships with Facebook regarding financial services. Continue reading Facebook Could Expand into E-Money Mobile-Payments System
By
Rob ScottApril 15, 2014
During its upfront presentation in New York last week, CNN introduced a live news service called Watch CNNx that allows viewers to choose content in real time. The service will be available on iPads and on TVs through set-top boxes later this year. Alongside the live CNN feed, CNNx offers a rundown of stories that appear on the right side of the screen, while a menu of digital features, including photo galleries, appear at the bottom. Additionally, CNN plans to use Flipboard’s display ad format on its applications. Continue reading CNN’s Interactive Product Offers News Viewers More Control
By
Rob ScottApril 14, 2014
According to the Interactive Advertising Bureau (IAB), interactive advertising revenues for 2013 hit an all-time high of $42.8 billion in the U.S. The report indicates that the figure represents a 17 percent jump from the previous year’s landmark revenues of $36.6 billion. Notably, the 2013 total also marks the first time that Internet ad revenues exceeded those of broadcast television advertising ($40.1 billion). In addition, mobile experienced triple-digit growth for the third year in a row. Continue reading Internet Ad Revenues Surpass Broadcast TV for First Time
By
Meghan CoyleApril 11, 2014
Microsoft’s latest messaging tech, Skype TX, integrates high-quality Skype calls into broadcasting. The new product, which bypasses ads and notifications, is studio-grade software that offers improved video and audio quality. It features HD-SDI video output and input, balanced audio output and input, auto aspect ratio conversion, support for multiple calls and API integration. Microsoft envisions TV shows, news programs and live events using Skype TX to connect with people outside of the studio. Continue reading Microsoft Announces Studio-Grade Skype TX for Broadcasters
By
Meghan CoyleApril 11, 2014
Sesame Workshop, the maker of the long-running children’s television show “Sesame Street,” has launched an exclusive, standalone video subscription service. For $4 per month or $30 per year, subscribers will have access to hundreds of ad-free episodes, including shorter 30-minute episodes that have never been seen in the U.S. before. The interface with its simple and colorful buttons was designed especially for kids. Children can watch Sesame Go via the Web, tablets or smartphones. Continue reading Sesame Street Unveils Sesame Go Video Subscription Service
By
Phil LelyveldApril 9, 2014
Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content
By
Tim MillerApril 8, 2014
During the NAB Show, thousands of companies descend on Las Vegas. Perhaps one of the smallest is a three-man startup called Eyeris, that aims to change the way we gather data about consumer preference. Featured by the SPROCKIT program, a new venue co-sponsored by NAB that aims to highlight nascent tech companies that may have a big impact on the entertainment industry, Eyeris tracks viewer response to motion picture content using clever software and the cameras already embedded in the the devices most of us carry. Continue reading Tech Startup Offers Compelling New Way to Watch Audiences
By
Phil LelyveldApril 8, 2014
Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product
By
Lisette LeonardApril 3, 2014
Amazon pioneered the idea of cloud services that allow individuals to build websites and other apps without using their own hardware. Google has also offered these services, but is repositioning itself to create a larger business out of cloud services. The IT market that spans hardware and software used to operate businesses is worth $600 billion, and cloud services have the potential to take a major share. Google is hoping to make its cloud service business even larger than its enormous ad business. Continue reading Google Aims to Steal Cloud Services Top Spot from Amazon
By
Rob ScottApril 3, 2014
Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All
By
Rob ScottApril 1, 2014
Yesterday we reported that Yahoo has been ramping up its online video efforts and content catalog to compete more directly with Google’s YouTube for viewers and advertising revenue. Now it has been reported that Yahoo is in preliminary talks to purchase online-video service News Distribution Network, a deal estimated at roughly $300 million according to insiders. NDN is a video syndication service that provides newspapers and Web publishers with clips related to news, sports, politics and other topics. Continue reading Yahoo Reportedly in Talks to Buy Online Video Service NDN