During the NAB Show, thousands of companies descend on Las Vegas. Perhaps one of the smallest is a three-man startup called Eyeris, that aims to change the way we gather data about consumer preference. Featured by the SPROCKIT program, a new venue co-sponsored by NAB that aims to highlight nascent tech companies that may have a big impact on the entertainment industry, Eyeris tracks viewer response to motion picture content using clever software and the cameras already embedded in the the devices most of us carry. Continue reading Tech Startup Offers Compelling New Way to Watch Audiences

Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product

Amazon pioneered the idea of cloud services that allow individuals to build websites and other apps without using their own hardware. Google has also offered these services, but is repositioning itself to create a larger business out of cloud services. The IT market that spans hardware and software used to operate businesses is worth $600 billion, and cloud services have the potential to take a major share. Google is hoping to make its cloud service business even larger than its enormous ad business. Continue reading Google Aims to Steal Cloud Services Top Spot from Amazon

Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

Yesterday we reported that Yahoo has been ramping up its online video efforts and content catalog to compete more directly with Google’s YouTube for viewers and advertising revenue. Now it has been reported that Yahoo is in preliminary talks to purchase online-video service News Distribution Network, a deal estimated at roughly $300 million according to insiders. NDN is a video syndication service that provides newspapers and Web publishers with clips related to news, sports, politics and other topics. Continue reading Yahoo Reportedly in Talks to Buy Online Video Service NDN

Amazon.com announced yesterday that it has picked up two dramas, two comedies and two kids shows from the batch of 10 television pilots it was testing with viewers. Amazon considered feedback and ratings submitted by users, as it did with an earlier pilot season. However, this time twice as many viewers (more than two million) were involved with the process. While Amazon’s streaming service normally does not include ads, the pilots were sponsored by Geico so they could be available to all users, not just Prime subscribers. Continue reading Amazon Announces Six New Shows After Another Pilot Season

Insiders say Yahoo has been working on a plan to attract some of YouTube’s popular stars and networks by addressing the frequent complaints of video creators and owners who feel they do not make enough money on Google’s video site. Yahoo reportedly hopes to launch its new video strategy in the next few months. Several industry sources say Yahoo execs have been promising better economics than YouTube, by improving ad revenue or by offering guaranteed ad rates. Continue reading Yahoo Luring Top YouTube Talent in New Web Video Strategy

Yesterday The Wall Street Journal ran a report that insiders suggest Amazon is considering an ad-supported streaming TV and music-video service, separate from its $99-per-year Prime subscription service. Amazon reportedly outlined the proposed service to potential partners as one that could launch in coming months featuring original and licensed content. Amazon has since denied the plans. “We’re often experimenting with new things, but we have no plans to offer a free streaming media service,” said a spokesperson. Continue reading Mixed Reports: Amazon Considering Streaming Media Service?

In a surprise announcement yesterday, Facebook revealed its plans to acquire Oculus VR, maker of the virtual reality Oculus Rift headset. Reaction to the $2 billion agreement has ranged from excitement on Wall Street — to bewilderment by those questioning the accuracy of the news — to anger by some early supporters who pledged funds to the startup via its Kickstarter campaign. Others reportedly disappointed in the news include developers who purchased early prototypes of the Oculus Rift hoping to become the first to create games. Continue reading Facebook Plans to Purchase VR Startup Oculus for $2 Billion

Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets

It has been confirmed that Disney is acquiring Maker Studios, a top YouTube multichannel network, for $500 million, with a performance-based earn-out of up to $450 million. The deal is expected to provide Disney with insight into new patterns of discovery and interaction regarding short-form online videos, especially among millennials. Maker Studios was founded in 2009. The network generates more than 5.5 billion monthly video views from its 380 million subscribers. Continue reading Disney to Acquire Popular YouTube Network Maker Studios

AOL launched its AOL On Network in the United Kingdom this week, the first market outside of North America to gain access to the on-demand video platform. AOL On is a syndication platform that offers curated and original content (currently 750,000 videos). It is an extension of the Be On end-to-end video platform for brands and its Adap.tv video trading platform. Web-only for now, an app for AOL On will be available in the UK early next month via the App Store on iTunes and Google Play. Continue reading AOL On Network: Premium Video Platform Launches in the UK

Blogging site Tumblr, purchased last year by Yahoo for $1.1 billion, has announced its first TV ad partnership. The deal is with Viacom, which plans to pitch cobranded campaigns on Tumblr to marketers tied to programming for cable networks including CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land and VH1. Viacom will offer campaigns to marketers during the 2014 upfront season that will combine Tumblr’s ad products with content developed by Viacom. Continue reading Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

Pandora announced that it plans to increase the monthly subscription rate to its premium, ad-free Pandora One service by 25 percent for new subscribers starting in May (an increase from $3.99-a-month to $4.99-a-month). “The costs of delivering this service have grown considerably,” explains the Pandora Blog. “For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53 percent in the last five years and will increase another 9 percent in 2015.” Continue reading Pandora Points to Royalty Costs for Jump in Subscription Rate

Twitter rolled out a new platform this week for hosting video that provides iPhone and Android smartphone users with image previews of video clips in their feeds. “In-line video” allows users to play the clips with a simple click. The company has been working with TV networks and video producers over the past year to make watching video clips — such as sports highlights and show previews — easier for Twitter users. The new feature marks the biggest change to tweets since the automatic preview of photos was introduced. Continue reading Twitter Introduces In-Line Video to Make Watching Clips Easier