Video streaming service Twitch is rolling out a Discovery Feed to support growth opportunities for smaller streamers. That and other short-form video features were announced at TwitchCon Paris this past weekend. Though the platform’s primary business remains live-streaming, it wants to give creators a chance to promote their content in the native environment rather than on YouTube and TikTok, where most of the outreach has taken place to date. Like TikTok, the Twitch Discovery Feed is designed as a scrollable vertical feed that relies on algorithms to serve clips to users even when the creators aren’t live. Continue reading Twitch to Offer Short Videos, Discovery and Stories This Fall

Having passed the California Assembly June 1 with bipartisan support and moved on to the Senate, the California Journalism Preservation Act (CJPA) has been kicked over to the next term, becoming a two-year bill. Instead of a scheduled hearing this week, AB 886 will go on calendar for 2024 while fine-tuning continues. The bill is reminiscent of laws passed in Canada and Australia that require companies including Meta and Google to pay publishers for news content. Assemblymember Buffy Wicks (D-Oakland) says legislators are leveraging the session spillover and will not lose ground as they navigate to passage. Continue reading California Moves Big Tech News Bill to 2024, But Holds Firm

After significantly curbing its creator payout program, Snap Inc. has largely rejuvenated its Snapchat platform with the implementation of a revenue-sharing option that has lured back some top talent, according to reports. After a testing period that began last year, Snap in April opened to all eligible users a program that allows creators to earn a portion of revenue from ads appearing between their posts. Several thousand participants are said to have qualified for the program, in which those who achieve certain goals become eligible for “Snap Star” status. Continue reading Snap’s Ad Revenue-Sharing Draws Creators Back to Platform

Meta Platforms’ Instagram spin-off Threads has racked up more than 100 million users in just five days, making the Twitter challenger the fastest growing app in history, beating ChatGPT’s recent record of 100 million users in two months. Threads was launched in 100 countries on July 5, and surpassed 100 million sign-ups on Monday. On Friday, Meta CEO Mark Zuckerberg wrote from his @zuck account on Threads that the app had already crossed the 70 million mark, performing “way beyond our expectations.” Ramping up the rivalry between Zuckerberg and Elon Musk, Twitter has threatened legal action against Meta due to similarities in the two microblogs. Continue reading Threads Breaks App Record with 100 Million Users in 5 Days

Google has told the Canadian government it will remove links to that country’s news sources from its products when a new law goes into effect requiring it to bargain with indigenous publishers for the right to display links. Canada’s Online News Act (Bill C-18), passed June 22, is expected to take effect in six months. Google called the measure a “link tax” and said it requires the company to pay for “something that everyone else does for free.” Meta Platforms, which is also affected by the new law, said last week it plans to remove Canadian news links from its apps and services. Continue reading Canada Law Prompts Google and Meta to Block News Links

The new Catalyst Stage at ESPN headquarters in Bristol, Connecticut blends physical space with virtual production and an LED wall. The facility “opens new possibilities in the future of content customization and scalability” for live, multi-camera shooting that includes augmented reality and extended reality in 1080p or UHD, with 4K available for specialty work, including advertising. ESPN calls Catalyst “the first studio of its kind to support both live multi-camera productions and cinematic-quality projects. GhostFrame, Unreal Engine, Disguise XR, Pixotope and Mark Roberts Motion Control cameras are among Catalyst’s tools. Continue reading New Catalyst Stage Brings Virtual Production to ESPN Studio

SiriusXM is shuttering its Stitcher podcasting app and merging podcast delivery into its flagship SiriusXM subscription offerings. As of August 29, “the Stitcher app and web listening experience will be disabled,” the company told users this week. Stitcher offered listeners the choice of free-to-listen ad-supported programs or a la carte show subscriptions. It also had the $4.95 per month ($34.99 per year) Stitcher Premium, providing a wide variety of ad-free podcasts. “Subscribers can listen to podcasts within the SiriusXM app and will see an all-new listening experience later this year,” the company said. Continue reading SiriusXM to Close Its Stitcher Podcast App and Site in August

The Parliament of Canada passed a law requiring technology companies to pay news outlets when linking to their articles, a move that has Meta Platforms threatening to pull news content from Facebook and Instagram in that country. Canada’s Online News Act, which applies to domestic outlets, is the latest move in a global battle between publishers and Big Tech, and follows a similar law in Australia. “A strong, independent and free press is fundamental to our democracy,” a member of Prime Minister Justin Trudeau’s administration tweeted when the law cleared the vote last week. Continue reading Canadian Law Requires That Tech Firms Pay for News Links

Brands are eager to promote their products in front of the estimated 3.7 billion people worldwide who play video games. Now, rather than simply purchasing visibility, more adventuresome advertisers including PepsiCo and L’Oreal are creating games of their own. PepsiCo had a quest developed in collaboration with Y2K Games for Mountain Dew inserted into the latest edition of the publisher’s blockbuster “NBA 2K” series. L’Oréal embedded a mini game in Activision Blizzard’s “Candy Crush Saga” and saw 40,000 samples of the Prada Candy fragrance that was the reward for completing the game claimed on day one of the five-week promotion. Continue reading Brands Create Their Own Games to Expand Marketing Reach

Elon Musk and new Twitter CEO Linda Yaccarino shared a platform vision heavy on creator-commerce partnerships as well as video, which has grown vertical engagement to “more than 10 percent” of user time on the social service. The duo said on a video call with investors last week that the company is pursuing collaborations with entertainment figures, politicians, media publishers and payment services, and that Twitter is securing “money transmitter licenses” in each of the 50 U.S. states as part of Musk’s vision to turn the service into a super app. Continue reading Twitter’s New Business Plan Marks Shift to Video, Commerce

Vizio has added a new discovery feature, Content Connections as part of its WatchFree+ service and smart TV interface. NBCUniversal’s Peacock has climbed aboard as the platform’s first Content Connections partner. With Content Connections, users can move seamlessly from Vizio’s FAST environment, WatchFree+, to services available through paid subscription. The Peacock Preview channel will let consumers with Vizio smart TVs have free access for a three-week period to select episodes from more than 16 Peacock series. Content Connections will serve viewers with “intuitive messages” directing them to participating platforms’ streaming apps. Continue reading Peacock Signs Up for Vizio’s WatchFree+ Discovery Feature

Amazon may be further leveraging its enviable position with Madison Avenue by launching an ad-supported Prime Video tier. The move makes sense given Amazon’s surging ad revenue from online sales. The company also owns the FAST service Freevee. Amazon’s ad savvy runs deep, and reports suggest the e-commerce giant is also in discussions with Warner Bros. Discovery and Paramount Global to package the ad-supported versions of Max and Paramount+ under the Prime Video Channels banner. The news comes on the eve of the Cannes Lions International Festival of Creativity for the global marketing elite. Continue reading Amazon Explores Launching Ad-Supported Prime Video Tier

TikTok is targeting a massive four-fold increase in global e-commerce revenue this year, aiming for $20 billion in sales. The social media platform reported gross merchandise activity of $4.4 billion last year, which reflects the total sale of goods via the TikTok Shop e-commerce solution. TikTok is banking on significant growth in markets including Indonesia, where influencers live-stream shopping pitches for everything from denim jeans to lipstick. The U.S. and Europe account for a tiny portion of the projected goal, but TikTok is hoping for modest gains in those areas as well. Continue reading TikTok Is Aiming for $20 Billion in Global E-Commerce Sales

Netflix introduced a password sharing option for non-household members in the United States this week. Netflix subscribers can “buy an extra member” for an additional $7.99 per month for streaming users who live outside the home. Simultaneous with the rollout, Netflix said it will start blocking unauthorized users of borrowed passwords. “Your Netflix account is for you and the people you live with — your household,” Netflix emailed its U.S. customers, providing instructions on how to “check who is using your Netflix.” The company is also making paid sharing available in additional international territories. Continue reading Netflix Expands Crackdown on Password Sharing to the U.S.

The focus was on artificial intelligence at Microsoft Build 2023, where the software giant showcased AI enhancements across Windows 11, Microsoft 365, Edge and more. The company also said Bing is now the default search engine for OpenAI’s ChatGPT chatbot. A Copilot AI button is being integrated into the Windows 11 taskbar, making it the first personal computer operating system to integrate AI assistance to help users seamlessly connect across apps and improve productivity. “For example, you cannot only copy and paste, but also ask Windows Copilot to rewrite, summarize or explain your content,” Microsoft points out. Continue reading Windows Gets AI Boost and Bing Is ChatGPT’s Search Engine