Facebook reached record profits as evidenced in its fourth-quarter financial report, thanks in part to its investment in resources to prove its worth to advertisers. Currently, the company’s market value is at almost $150 billion, and advertisers are responding by spending even more in advertising on the social media site. New tools for marketers allow them to target users based on their in-store spending habits, increasing the value of ads on the site. Continue reading Big Brands Respond to Value of Facebook Advertising Tools

Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads

As more people now browse the Internet on multiple devices, Web cookies are becoming less reliable and are on their way to being phased out. The question of what will replace the technology points to companies like Google and Apple, which will likely have greater control over the technologies behind online tracking. A white paper by the Interactive Advertising Bureau puts forward possible solutions, such as device manufacturers providing data about their customers’ habits to marketers. Continue reading White Paper Suggests Alternatives to the Fading Web Cookie

Twitter is targeting second screens with a strategy that focuses on the intersection of video and data. The company has reportedly been meeting with agencies and brands this year, including several meetings held during CES, to showcase its ad product road map. Those who met with Twitter signed non-disclosure agreements and could not discuss upcoming products, but the strategy is believed to be bullish on video and data, and a counter to Facebook’s recent push into video. Continue reading Twitter and Facebook to Battle for Second Screen Ad Dollars

While the distinction between paid advertising and editorial content online can sometimes seem blurred, it was recently suggested that Microsoft was paying Machinima partners to post videos featuring the Xbox One. Machinima’s UK community manager revealed in a tweet (that is now deleted) that video partners were receiving an additional $3 per thousand views for videos featuring the Xbox One. In a related story, Electronic Arts is said to be taking a similar approach with its Ronku program. Continue reading Some Question Stealth Marketing Approach for the Xbox One

Fox plans to offer a special one-day preview of its Fox Sports Go service by streaming Super Bowl XLVIII free to tablets and PCs. To promote the online and mobile authentication service, Fox will stream the NFL championship game between the Broncos and Seahawks, its halftime show with Bruno Mars and the Red Hot Chili Peppers, and related programming. The live stream will be available on Sunday, February 2 for iPads via the Fox Sports Go app and for desktop PCs at FoxSportsGo.com. Continue reading Fox to Preview Authentication Service by Streaming Super Bowl

Since its launch in 2010, Pinterest has quickly transformed from a quirky website into a social media base used by one-fifth of American adults. To continue nurturing this growth, Pinterest CEO Ben Silbermann has announced a new business model that will finally start to generate revenue. Pinterest plans to charge advertisers for promoting their products on the site. An analyst at Wedbush Securities believes this has the potential to earn Pinterest more than $500 million in 2016.  Continue reading Pinterest CEO Unveils Revenue Growth Plan for the New Year

Spotify has removed streaming time limits for all users. The company announced last week that it would offer unlimited free music streaming via the platform’s desktop app and on the Web. The move follow’s last month’s announcement that Spotify would offer free shuffled music streaming to its phone and tablet apps. Less than 24 hours after Spotify announced lifting its time restriction, competitor Rdio revealed that it would do the same in the United States. Continue reading Free Music Streaming from Spotify and Rdio is Now Unlimited

In the past seven years since the iPhone was introduced, consumers have enjoyed free apps in exchange for their data being sold to marketers. However, a new study shows that the average consumer would rather pay a small price for their apps to keep their personal information private. A study by economists at the University of Colorado found that consumers were willing to spend a little more on apps to protect their personal data, and this amount is determined on the amount of data at stake.  Continue reading Will Most Customers Pay for Apps That Protect Their Privacy?

The U.S. Supreme Court on Friday agreed to hear an appeal filed by broadcasters against the Aereo online TV service. Disney’s ABC, CBS Broadcasting, Comcast’s NBCUniversal and 21st Century Fox are among those who argue that Barry Diller-backed Aereo violates copyrights by using tiny antennas to access broadcast signals without paying fees. Media companies appealed a decision by the 2nd U.S. Circuit Court of Appeals in April that denied their request to shutter Aereo while legal issues are being addressed. Continue reading Broadcasters Head to Supreme Court in Battle Against Aereo

AT&T’s new service, Sponsored Data, allows developers and brands to deliver content — at their cost — to the mobile devices of their customers without eating into individual data plans. UnitedHealth Group, Aquto and Kony were the first three companies to sign up for the service at launch early last week. The telco’s intention is to allow companies to reach their target audience without costing consumers money in cell phone bills, but some say Sponsored Data is bad for the economy. Continue reading AT&T Service Enables Companies to Pay for Consumer Data

During the Yahoo keynote presentation, CEO Marissa Mayer announced a mobile acquisition, introduced a number of new products and services, and entertained the crowd with a “Saturday Night Live” skit featuring actual “SNL” performers. Mayer announced that Yahoo now has more than 400 million monthly mobile users, a figure which excludes social network Tumblr, purchased last year. Tuesday’s presentation was largely about simplifying Yahoo’s business and a focus on content creation and related advertising. Continue reading Yahoo’s Marissa Mayer Introduces New Content and Ad Products

In a world of multiple platforms, anyone starting a studio today needs to think beyond the 100+ year old model. “A key part of these [traditional] studios is that they are very siloed,” explained Evan Bregman of digital studio Electus. “Consumers want to consume wherever and whenever, so whether you’re a distributor or a content creator, you have to understand the nuances of the platforms. It’s not a TV show or a Web show… it’s a business.” Continue reading Lines Blur Between Traditional and New Media Across Platforms

TV commerce firm Delivery Agent will team with H&M to boost sales via the retailer’s upcoming Super Bowl commercial. H&M’s 30-second spot will feature the spring collection of David Beckham Bodywear. Delivery Agent’s tech will allow viewers to purchase products in the commercial through a special app. However, only a fraction of viewers will actually be able to use it, since the purchasing app only works with 2012 and 2013 Samsung Smart TVs connected to the Internet.  Continue reading ShopTV App: Beckham Bodywear to Sell During Super Bowl Spot

Innovid, a Sequoia-backed video ad company, announced that it is working with Cisco to bring advertisements to smartphones and tablets based on TV shows that viewers are watching during a specific moment. Cisco is able to do this by working with cable companies to analyze a TV show’s content, and pull keywords from that content, and show ads in the providers’ apps that are relevant to those keywords. While no cable partnerships have been announced, the companies are showing the tech at CES. Continue reading Innovid and Cisco Team Up to Deliver Ads to Second Screens