YouTube is reportedly planning to launch its premium on-demand music service later this year, according to sources. The service, similar to Spotify, but including video, is designed for mobile music listeners. It is expected to offer a tiered approach, with an ad-supported free component and a premium option that includes unlimited access to a catalog of songs similar to the All Access subscription service available via Google, YouTube’s parent company. Continue reading YouTube Could Launch its On-Demand Music Service This Year

The traffic app Waze is partnering with Universal Pictures in order to produce a celebrity voice navigation feature. The first celebrity to give directions is comedian and actor Kevin Hart. Waze essentially crowdsources traffic and navigation data, and friends and fellow travelers are able to post updates that provide a real time picture of road conditions. The app gained popularity after it was acquired by Google earlier this year for $1.3 billion. Continue reading Celebrities Now Give Driving Directions via Traffic App Waze

“Discover, shop, and express your style” is the slogan for Polyvore, an online global community that has created over 80 million collage-like “sets,” designed to give everyone a voice in shaping trends and influencing purchases. While it may not be a household name yet, the social network drives disproportionate amounts of social revenue. At 20 percent, it drives more social traffic than Pinterest (15 percent) and four times that of Twitter (5 percent). Continue reading Polyvore Drives More Social Traffic Than Pinterest and Twitter

Twitter is intent on becoming like a social TV guide for its users, and the newest phase of that strategy can be seen in the platform’s latest app update. Now, in the corner of the screen, Twitter promotes television shows to users based on how active those users are. The idea is to drive traffic to TV programs. Down the line this kind of marketing will likely be monetized, but it needs to be done in a way that current and new users understand and do not find annoying. Continue reading Twitter Providing TV Suggestions Based on its User Activity

Google is now offering a prepaid debit card that can be used in stores and at ATMs. Using Google Wallet, consumers will be able to access funds just like they would with a regular debit card. The Wallet Card will be accepted wherever MasterCard is accepted, and is free without any monthly fees. The card will also provide Google with consumer information like what was purchased and for how much — even the name and address of the consumer would be recorded. Continue reading Google Unveils New Prepaid Debit Card Using Google Wallet

Major League Gaming has worked to attract video game enthusiasts over the past decade and is now releasing its own premium eSports network, MLG.TV. MLG has tried different distribution platforms in the past for its events. The company, founded in 2002, has shifted from broadcasting its programs on cable networks to broadcasting online. They have also attempted multiple streaming plans, as well as a partnership with Twitch. Continue reading E-Sports Programmer Major League Gaming Launches Network

In an extension of the deal in which advertising holding company Publicis Groupe agreed to buy up tens of millions of dollars of YouTube’s advertising, the company’s agencies DigitasLBi and Razorfish will also buy $100 million of Google advertising across several of its platforms, including YouTube, Google+ and Hangouts. Publicis is getting a sizeable discount, and Google is positioning itself to compete more fiercely with TV advertising. Continue reading Google Deal Extension with Publicis Threatens TV Ad Sales

TV networks and advertisers are teaming together to create a new kind of Twitter ad campaign. Fox and American Express have partnered to attach the credit card company’s ads to clips of Fox TV shows, like “New Girl,” that are shared on Twitter. It is American Express’ way of interacting with consumers online in a more informal setting, and it may be the first partnership in which sponsors attach themselves to TV clips spreading on Twitter. Continue reading Fox and American Express Partner for Twitter Ad Campaign

Just when it looked like Samsung was taking over Android, Google swooped in with a new in-app search function, as well as app content in mobile search results, for Android users. In the next few days or so, the features will be available not only for phones using the recently released Android 4.4, or Kit Kat, but also for older Android models within Google’s Search app. Google partnered up with Expedia, Trulia, Etsy and about nine other apps for the launch. Continue reading Google Launches In-App Search, Retains Control of Android

Google is in the early stages of developing its own alternative to cookies, which have a few limitations when it comes to tracking users. The company is working on universal IDs, which will track users from device to device. Whereas cookies can be erased and sometimes lead to ineffective ad targeting, universal IDs would provide more accurate user data. But it could also create a Google-owned monopoly of data. However, Google isn’t the only company working on cookie alternatives.  Continue reading Google Envisions a Web Beyond Cookie-Based Data Tracking

At the Business Insider’s Ignition conference in New York this week, Facebook revealed more of its plans to develop social TV advertising products. Justin Osofsky, Facebook vice president of media partnerships, discussed deals with broadcast networks, which were initially announced along with hashtags and verified accounts back in September. The social platform is trying to prove it is just as valuable as Twitter in real-time TV discussions, if not more so. Continue reading Facebook Plans to Compete with Twitter for TV Ad Business

Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos

According to one ESPN executive, sports television is in a position to take greater advantage of technology and “digital disruption” — benefiting not only advertisers, but viewers as well. From the invention of instant replay and new platforms for a social, interactive game-watching experience, sports have led the way for innovative options for viewers to tune in and for advertisers to get valuable airtime, making the most of their ad dollars. Continue reading ESPN Sales Chief Says Digital Disruption is Key to Success

The BroadbandTVCon broadband TV and multi-screen summit took place at Hollywood & Highland on November 5-6. Executives from a range of companies including AOL, AT&T, CBS, Dijit Media, Omelet, Ooyala, Unicorn Media, Watchwith and Yahoo! gathered to offer their impressions regarding the direction of second screen apps, the impact of mobile devices, the growing influence of millennials and the subsequent changes to content and advertising. Continue reading Exclusive: Execs Discuss Second Screens at BroadbandTVCon

Having an efficient supply chain used to be enough for retailers to be successful (think Walmart). And with the advent of advanced analytics, it became possible for companies to suggest products or to provide add-ons (think Amazon). However, these techniques may become obsolete, as 3D printing and robotic manufacturing take over centralized production. It is not likely that a single company will capitalize on this, for we are now entering the ascendancy of design. Continue reading 3D Printing: Mass Market Retail May Be in Serious Trouble