Tabletop computer screens could improve the restaurant experience for diners and employees. Restaurants such as Chili’s Bar & Grill plan to introduce such technology in the future. The causal dining chain, which has been testing the approach this year, will install tabletop touchscreens in most of its 1,266 restaurants by early next year. Dallas-based Ziosk LLC provides tablet computers mounted to a base that include menu options, a card swipe device and video games. Continue reading Tabletop Computer Screens Bring Change to Dining Experience

Visible World, a New York specialist in interactive advertising, is testing a smart TV app that alerts viewers when a certain program is about to air, even if they are doing something else such as playing a video game or streaming a movie. TV networks are finding it more difficult to get the word out about their shows, but this app may help to solve that issue. The app may also prove helpful for TV networks in determining how effective their promotions are to TV viewers. Continue reading New Smart TV App Will Remind Viewers When Shows Will Air

Twitter announced filing its much-anticipated initial public offering last Thursday, in what could become the highest-profile tech stock market debut since last year’s Facebook IPO. The social media giant filed “confidential” paperwork with securities regulators to sell shares, but did not make public the company’s financials, including revenues. Filing confidentially is a new feature in the stock market created by the JOBS Act, designed for companies making less than $1 billion in revenue. Continue reading Twitter Announces Filing for IPO in Fewer Than 140 Characters

Twitter announced this week that it has acquired mobile advertising firm MoPub, which enables mobile application publishers to manage inventory and leverage advertising such as direct ads, house ads, ad network and real-time bidding through the MoPub Marketplace exchange. The deal, worth an estimated $350 million, can be viewed as Twitter’s latest effort to increase revenue prior to its much-anticipated initial public offering, expected sometime next year. Continue reading Following Trendrr Deal, Twitter Acquires Mobile Ad Firm MoPub

Facebook has again decided to postpone the unveiling of its video ad program. The 15-second ad slots, reportedly priced from $1 million to roughly $2.4 million, are expected to target specific demographics of the Facebook userbase. Although the program was initially scheduled to launch in the first half of the year, the unveiling was eventually pushed to the summer, and then October. With the most recent delay, the company has not provided a new launch timeframe. Continue reading Facebook Decides to Push Back Launch for Video Ad Program

Snapchat CEO Evan Spiegel recently announced that the company’s messaging app is processing more than 350 million snaps a day, which is an increase from 200 million in June. The popularity of the app stems from the fact that one can send pictures that are instantly deleted after being opened. Facebook’s Poke app may have been a potential threat to Snapchat, but while the Poke app has lost popularity, Snapchat is number 12 among Apple’s free apps. Continue reading Snapchat Boasts 350 Million Snaps Per Day, Looks to Expand

Since March, Emily White has been leading a team to develop a paid advertising program for Instagram. The photo-sharing service has been ad-free since the start, and may risk losing users when it adopts advertisements, especially from its large, young user base. White is working to establish relationships with brands, and to expand Instagram as a brand marketing platform. Yet it is unclear how advertisers and brands will pay for a service they use for free. Continue reading Instagram to Begin Experimenting with Advertising Service

Facebook recently announced two new API tools for TV networks and news outlets to access its user data, offering measurements such as the number of statuses mentioning certain celebrities or which gender is interested in a specific news story. The APIs will give TV networks and news media more insight into their audience and programming. The features, Public Feed API and Keyword Insights API, are being offered to CNN, NBC, Sky TV, BuzzFeed, The Guardian, Slate and social media analytics firm Mass Relevance. Continue reading Facebook Offers User Data to TV Networks and News Outlets

When marketers discuss social TV and growing trends involving second screens, they are often thinking Twitter, which has become synonymous with the sharing of TV-related content. Last week we reported that Twitter had acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Understanding social TV is rapidly becoming vital to marketers. Earlier this year, Twitter purchased social analytics firm Bluefin Labs, and Nielsen acquired SocialGuide. Continue reading Despite Growing Competition, Twitter Leads Social TV Wave

The AMC movie chain filed an IPO last Friday. Through its filing, the company reveals new plans to deal with ticket sales declines. AMC plans to develop its food concessions by expanding its alcohol and food service to more theaters. It also plans to offer assigned seating. The company was purchased by the Chinese conglomerate Dalian Wanda Group for $2.6 billion, and AMC had a $41.1 million profit on $2.69 billion in revenue ending on June 30. Continue reading AMC Theaters Bring Changes to the Movie Going Experience

CBS and Time Warner Cable ended their contract dispute yesterday, restoring CBS, Showtime and related channels to cable subscribers in the New York, Los Angeles and Dallas markets. For one month, the two sides had been locked into a debate regarding fees related to rights for retransmitting content. Retaining digital rights in order to sell content to online distributors such as Netflix and Amazon was also an issue. CBS and TWC did not release specific information regarding terms of the agreement. Continue reading CBS and Time Warner Cable End Month-Long Contract Dispute

Facebook has partnered with game engine Unity to infiltrate the world of Web and mobile 3D games. The social network is releasing a software development kit with Unity that will allow game makers to incorporate Facebook tie-ins into games. Game developers for Unity will be able to create Facebook hooks for Web, iOS and Android. The ultimate goal is to attract more developers to build a wider array of games for the Facebook platform. Continue reading Facebook Partners with Unity to Attract Core Game Developers

Myspace hopes to reinforce its reputation as an ally for artists through its new program called “Music Video Collaborations With Artists We Like.” The program will allow Myspace to partner with artists and labels to create original content that will be shared on Myspace and YouTube. The first collaboration will be with an independent record label called Federal Prism that was founded by TV on the Radio member and producer Dave Sitek. Continue reading Myspace Launches Partner Program to Produce Music Videos

Google is beginning to restrict developer access to Chromecast and the Android operating system. The company is disabling workarounds of its Chromecast streaming device and other app options on Android. The move may be bad news for developers as certain functions are no longer available, but it may be good news for consumers if the user experience becomes more refined and features less ads on the new Chromecast and maturing Android. Continue reading Google Limits Some Development on Chromecast and Android

Facebook announced that it is updating its privacy policy to remind users that their data can be used by advertisers. Facebook has made changes to two legal documents in order to make it clear that users grant Facebook the right to share their name, profile picture and content with advertisers. While Facebook’s policy has never been a secret, Facebook hopes to make their rules more explicit for users who may have been confused. Continue reading Facebook Updates Privacy Policy, Details Use of Personal Data