Social network Foursquare, which allows users to check-in to a variety of locations and share tips with friends, will soon offer suggestions automatically. The company will announce the first public test of its service that will automatically detect where a user is located and make relevant suggestions. The new app will be tested by 2,000 Android users within the next few weeks with plans to become more publicly available later in the year. Continue reading New Automatic Version of Foursquare, No Check-In Required

As a standalone app for iOS and Android, Peel has been working toward becoming the next-generation TV remote control. The second screen remote control app allows users to discover and access TV shows and movies from their tablets and phones. Due largely to recent partnerships with mobile device manufacturers, Peel has been gaining momentum, growing from 1 million registered users in Q1 of 2012 to nearly 26 million registered users today. Continue reading Tune-In: Peel Wants to Become the World’s Next-Gen TV Remote

Online movie ticket service Fandango has entered an agreement to purchase Quantum Loyalty Solutions, a competitor that runs the popular Hollywood Movie Money gift certificate system. Studios often use Hollywood Movie Money to promote DVD and Blu-ray releases with tickets to theatrical releases. Fandango, which has been working on its own voucher system, generates revenue by processing online ticket sales and selling advertising on its site. Continue reading Fandango to Acquire Hollywood Movie Money in Quantum Deal

A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices

As part of its move into the online shopping space currently dominated by Amazon and eBay, Twitter has hired Nathan Hubbard as the company’s first head of commerce. Hubbard was president of Live Nation Entertainment’s Ticketmaster until earlier this month. Twitter plans to initially enter e-commerce by offering retailers tools for selling goods and services inside tweets. Forrester projects e-commerce will be a $370 billion market in the U.S. by 2017. Continue reading Twitter Hires Commerce Chief, Plans to Offer Shopping Tools

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts

The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

Google has released a new Google Glass version of its Field Trip app, which will act as a virtual tour guide based on a user’s location. The app alerts users to things and places of interest nearby, such as entertainment events and details on historical sites. The new update could be particularly useful for tourists, although they will have to walk around a city while wearing the Glass device. It has the potential to be used with ads and more Google services. Continue reading Field Trip Update Provides Virtual Tours via Google Glass

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners

Although the streaming music market is still relatively new, there is considerable consumer demand for a digital radio-style option. While jukebox services such as Spotify and music stores from Apple and Google receive a significant amount of attention, the market for Pandora has been steadily growing. Pandora continues to promote its unique radio-style approach as a great way to enjoy music in spite of growing competition from other online services. Continue reading Pandora Believes Radio Experience Will Beat Jukebox Services

Google introduced this week the first integrations between its Google Maps for Mobile and the newly acquired Waze traffic app (Google purchased Waze for $1 billion in June). Obstacles such as construction, accidents and road closures reported by Waze users will now be available via the traffic tab on the iOS and Android versions of Google Maps. The Waze app will support Google search, while its map editors will have access to Google’s satellite imagery and Street View. Continue reading Google and Waze Integrate Their Mobile Maps for First Time

New York-based startup Foursquare may have found its most lucrative business move yet, which involves monetizing data about venues and locations that has been collected from millions of check-ins. The company already monetizes data through a partnership with Gnip, which sells packaged data from social services like Twitter, but these efforts may be expanded in the future if Foursquare partners with Yahoo for the company’s location data. Continue reading Foursquare and Yahoo Discussing Potential Data Partnership

Music video company Vevo, a joint venture between Sony Music Entertainment and Universal Music Group, is making the transition from YouTube to television in an approach intended to generate revenue for the companies that create the videos. Vevo will deliver on-demand music videos and launch a channel of original programming via Apple TV set-top boxes and Samsung TVs. While the Samsung launch is likely a few weeks away, Apple could launch its Vevo Apple TV app this week. Continue reading Vevo Returning Music Videos to Television with New Channels

Recently discovered patent information suggests that Google may begin using Google Glass to track consumers’ reactions to advertisements. Glass can identify an ad and judge a person’s response by monitoring pupil dilation. This technology could help Google develop a “pay per gaze” system where advertisers get charged each time an ad is viewed through Glass. However, recent reports have indicated that personal data collected from Google Glass apps would not be sold for advertising or marketing purposes. Continue reading Google May Use Glass to Track Consumer Reactions to Ads

Advertising giant Interpublic Group is joining television and radio companies to build and test an automated ad-buying system for TV and radio. The new system will take advantage of new technologies and give traditional advertising equal footing with digital advertising. Despite concerns regarding effects on pricing, the approach may also make ads more effective and more valuable. Some companies have already begun using similar systems in their advertising. Continue reading Interpublic Joins Broadcasters in Automated Ad-Buying System