Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

Multiple sources familiar with the ongoing Hulu acquisition talks have suggested that a deal with DirecTV is in “very advanced stages” and could close by the end of this month. If the deal is approved, DirecTV would acquire over 4 million paying Hulu Plus subscribers, which generated $695 million in revenue last year, including advertising. The latest negotiations have reportedly ranged in price from half a billion to more than a billion dollars, depending on structure and terms. Continue reading Inside Sources Believe DirecTV will Acquire Hulu this Month

If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?

Social media platform LinkedIn has been making the transition from a utilitarian network designed for business professionals to something much more dynamic. Since October, LinkedIn has been offering original content authored by a select group of “Influencers,” leaders from a variety of fields that post their thoughts on life, careers and success. Traffic to all LinkedIn’s news products has increased eightfold since the Influencers were introduced. Continue reading LinkedIn Turns to Influencers to Enhance Publishing Efforts

Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads.  Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags

Google earned more than half of the $8.8 billion spent on global mobile Internet advertising in 2012, according to eMarketer’s first study on worldwide digital and mobile advertising. Google took in nearly one-third of all digital ad dollars spent worldwide. The market research firm notes that Google earned $4.61 billion in mobile Internet ads last year, three times its 2011 earnings. This year’s total mobile revenues are estimated to be up 92.1 percent to $8.85 billion. Continue reading Google Leads in Mobile Ad Revenue, Facebook on the Rise

The growing popularity of streaming services such as Netflix, Roku and Apple TV have led to older audiences becoming more comfortable with the on-demand approach to viewing traditional television content on devices other than their TV sets. As a result, producers of Web-based programming are hoping that inexpensive Internet talk shows will help with this online transition for new viewers as well as consumer-brand advertisers. Continue reading Talk Shows are Making the Transition to Mobile Programming

Following months of acquisition talks with multiple players, Google has announced it is purchasing traffic navigation company Waze. Financial terms were not disclosed, but sources suggest that Google offered more than $1 billion for the free mobile service, which is currently used by more than 50 million people and launched its global ad platform in November 2012. Other Waze suitors reportedly included Facebook and Apple. Continue reading Google to Acquire Traffic Mapping App Waze for $1 Billion

During yesterday’s Worldwide Developers Conference keynote, Apple introduced its much anticipated streaming music service. The free, ad-supported iTunes Radio will feature a sizable music catalog, thanks to deals Apple has made with all the major record labels. The service features algorithmically programmed stations, more than 200 genre-based stations and a station that reflects music currently trending on Twitter. Continue reading WWDC: Apple Introduces Ad-Supported iTunes Radio Service

Google introduced a new report titled “Quantifying Movie Magic with Google Search” that details how effective Google searches can be in regards to predicting the future box office success of upcoming movies. If proven accurate, Google could join forces with traditional methods such as surveys, tracking polls and other analytic services. The company claims it can predict opening weekend box office revenue with up to 94 percent accuracy. Continue reading Is Google Search the Future of Predicting Box Office Numbers?

At its annual developers conference in San Francisco today, Apple is expected to unveil its ad-supported streaming music service. The company is also expected to introduce new Mac notebooks and a redesigned iOS featuring a simpler interface. Apple’s new Internet radio service will compete with online music services such as Pandora, Rdio and Spotify. The move into streaming music could also help it compete with rival Google, which has been successful with robust Internet services. Continue reading Apple Expected to Unveil New Streaming Music Service Today

Verizon Wireless will pay the National Football League a reported $1 billion over four years for the rights to make additional football games available on its customers’ smartphones. In a significant move for the mobile industry, the NFL will begin to show Sunday afternoon games on Verizon Wireless phones next year. Select Sunday, Monday and Thursday night games are already available on Verizon phones, but there are typically 10-12 games scheduled on a Sunday afternoon. Continue reading Verizon to Stream Sunday Afternoon NFL Games to Phones

According to PricewaterhouseCoopers’ “Entertainment & Media Outlook 2013-2017” report, consumer spending on mobile Internet access will surpass spending on home broadband connections this year. Combined spending is projected to grow from $91 billion in 2012 to $153.3 billion in 2017. The report also predicts that 87 percent of the U.S. population (286.7 million people) will have mobile Internet devices within four years. Continue reading Mobile Net Spending to Exceed Home Broadband for First Time