In a social media ecosystem roiling with change, Mastodon is a newcomer that’s picking up steam as change agents and disaffected Twitter users seek alternative outlets. With 4.5 million accounts and growing, the microblogging platform is the brainchild of 29-year-old German software engineer Eugen Rochko, whose “free, open-source decentralized platform” has become the elephant in the room for Elon Musk, who on Monday tweeted three derogatory comments about the service. Musk later deleted the posts, but not before generating waves of publicity for his upstart competitor. Continue reading Twitter Users Are Testing Decentralized Social Site Mastodon

YouTube is getting ready to introduce a new feature called “Go Live Together” that allows qualifying creators to have a guest join their live stream. Initially available only via mobile, YouTube plans to eventually expand to more platforms and expand the number of participating creators. Although creators can only host one guest at a time, they can rotate them. Once you are invited, the guests’ stream will appear below the host’s. To activate it, creators will be asked to enter stream details, including a title, description, thumbnails, visibility and monetization settings. The move follows similar functionality introduced by TikTok and Twitch. Continue reading YouTube Offers Co-Streaming with ‘Go Live Together’ Feature

Warner Bros. Discovery saw streaming subscriptions grow to almost 95 million globally in Q3 across HBO, HBO Max and Discovery+, propelled largely by “House of the Dragon,” the hotly anticipated “Game of Thrones” prequel. The buoyant performance prompted WBD CEO David Zaslav to announce on the earnings call that the company has accelerated the U.S. launch for the new streaming platform that combines HBO Max and Discovery+ to spring, rather than waiting until summer 2023 as originally planned. The growth translates to 2.8 million HBO, HBO Max and Discovery+ subscriptions added from Q2 to Q3 — 500,000 of them domestically. Continue reading Warner Bros. Discovery Adds Nearly 3 Million DTC Subs in Q3

Comcast and Charter Communications have christened their streaming joint venture Xumo, taking the name from the FAST platform Comcast acquired in 2020 for a reported $100 million. Built to challenge biggies like Amazon, Apple, Google and Roku, the Xumo joint venture aims to create “an entire entertainment ecosystem” to include hardware as well as content and a platform to help advertisers “reach audiences at scale.” The first Xumo devices are targeting late 2023 delivery, with distribution through Comcast, Charter and Walmart (and other vendors to be announced). Xumo’s FAST service will be rebranded Xumo Play. Continue reading Comcast, Charter Provide Details of Xumo Streaming Venture

In Google’s ongoing bid to become a one-stop destination for video entertainment, the company’s YouTube has launched a U.S. streaming marketplace called Primetime Channels that debuts with 34 services, including Paramount+, Showtime, AMC+ and Starz. The company jumps in the ring with Amazon, Apple and Roku, all of which offer streaming subscriptions directly through their platforms, although none has managed to secure every major on-demand outlet. YouTube, the leader in free video streaming says it has integrated Primetime Channels among user-uploaded content, making it easy for viewers to hop from free trailers to subscription purchases. Continue reading YouTube Launches a Streaming Hub for Subscription Services

TiVo has released research indicating the average number of video services used by consumers is 9.86, up from 8.8 a year ago and approaching double-digits for the first time in history. The gain is largely due to increased adoption of free ad-supported streaming TV (FAST) services, also known as ad-supported video on demand (AVOD), which account for 32 percent of the overall share of video services used by consumers in 2022, up from 26 percent as of Q4 2021. According to the TiVo Video Trends Report, the average consumer is now using three ad-based video-on-demand services. Continue reading TiVo Study: Consumers Average About 10 Streaming Services

Elon Musk took control of Twitter on Thursday, completing the historic $44 billion acquisition of the social micro-blogging platform. After some housekeeping — including carrying a sink into the company’s San Francisco headquarters for a cheeky video-op (“let that sink in!”) and firing top executives including CEO Parag Agrawal — the recalcitrant tech magnate began settling into his new role. Updating his bio to reflect his chosen title of “Chief Twit,” he tweeted off a letter assuring advertisers that Twitter will not “become a free-for-all hellscape” with no content moderation. Continue reading New Era Begins for Twitter as Elon Musk Acquires Company

Apple announced various App Store developer updates last week, and one change getting lots of attention is that which specifies “sales of ‘boosts’ for posts in a social media app must use in-app purchase.” That means Apple will be taking its customary 30 percent fee for paid boosts on iOS devices, a move that will primarily affect Meta Platforms’ Facebook and Instagram, since they hadn’t previously been processing such transactions through Apple’s in-app purchase system, like Twitter and Tiktok have. Apple says its “guidelines have been clear” that in-app sales are required to use its In-App Purchase. Continue reading Meta, Spotify Blast Apple Over App Store Fee Enforcements

After seeing its stock plunge more than 60 percent this year, Meta Platforms posted another decline, with Q3 revenue falling 4 percent, to $27.7 billion, from $29 billion for the same period last year. CEO Mark Zuckerberg told analysts that on a constant currency basis “total revenue grew slightly this quarter,” adding that “we’re still behind where I think we should be, but we believe that we will return to healthier revenue growth trends next year,” though just in case “we’re planning our budget somewhat more conservatively.” Meanwhile, Facebook’s number of daily active users hit 1.98 billion, a 3 percent gain year-over-year. Continue reading Meta Revenue Falls Despite Facebook Attracting More Users

The number of households in the U.S. that are subscribing to some sort of multichannel pay-TV package has declined to 66 percent in 2022, from 88 percent in 2012, according to a new study from the Leichtman Research Group. The study defines pay TV as multichannel service delivered via cable, satellite, telco TV or ISP. “Two-thirds of U.S. TV households now get a live pay-TV service, a significant decrease from 79 percent five years ago,” LRG president and principal analyst Bruce Leichtman said, calling the decline “not solely a function of those disconnecting services, but is also related to a slowdown in those entering or reentering the category.” Continue reading Number of Pay-TV Package Subscribers Drops to 66 Percent

Celebrity deepfakes springing up on the web, and even in advertising, are raising concerns. The technology is advancing in sophistication and commercial interest. Apple was just granted rights by the U.S. Patent Office to “face image generation with pose and expression control” from reference images. This month, video of President Biden was manipulated into a performance of the viral children’s tune “Baby Shark,” while a digital doppelganger for Elon Musk hawked investment opportunities for real estate startup reAlpha Tech. Tom Cruise, Leonardo DiCaprio and Bruce Willis are also among those artificially misappropriated for promotional use without permission. Continue reading Deepfakes Used for Entertainment, Advertising Draw Concern

The MotorTrend Group, a division of Warner Bros. Discovery, has joined forces with Samsung TV Plus to launch the MotorTrend FAST TV channel in the U.S. and Canada. The free ad-supported MotorTrend VOD offering marks WBD’s move into the entertainment FAST lane. The service will feature automotive and lifestyle content from a library curated since 2002, when Discovery began acquiring related programming, eventually launching the Velocity cable channel in 2011, rebranded as MotorTrend in 2018. MotorTrend’s David Freiburger and Mike Finnegan — authorities on novelty cars — are expected to be the mainstay of the new service’s weekend programming. Continue reading WBD Teams with Samsung TV on FAST MotorTrend Channel

Snap Inc. reported its slowest-ever quarterly growth, with revenue up 6 percent to $1.13 billion year-over-year in Q3. Due in part to a 25 percent spending increase, Snapchat’s parent logged a net loss of $359 million, far exceeding the $72 million loss a year prior. Interestingly, Snap increased daily active users by 19 percent, to 363 million (surpassing analyst predictions of 358 million). Snap, like virtually every social media platform, has struggled to maintain revenue growth since Apple’s 2021 privacy changes made it harder to target ads. Continue reading Snap Adds Users but Experiences Its Slowest Revenue Growth

The UK’s Competition and Markets Authority has rendered a final decision ordering Meta Platforms to sell its Giphy marketplace for animated GIFs. Meta acquired the U.S.-based Giphy in 2020. The CMA subsequently found the purchase anticompetitive, determining the move would stunt innovation in UK display advertising and limit social media choices for consumers. After Meta failed to decisively win an appeal, the matter went back to the CMA, which this week reaffirmed its earlier decision and ordered Giphy sold. Meta said in a statement it is “disappointed by the CMA’s decision,” but won’t pursue further appeal. Continue reading Meta Says It Will Sell Giphy per UK Competition Unit’s Order

Netflix beat Q3 expectations, adding more than 2.4 million subscribers, more than twice the StreetAccount projection. The majority of growth was generated in the Asia-Pacific region, accounting for an additional 1.43 million paid accounts, while North America increased by 100,000. Improvements on the top and bottom lines sent Netflix shares surging more than 14 percent after Tuesday’s bell. Revenue was $7.93 billion, versus a $7.837 billion Refinitiv estimate. That was up almost 6 percent from Q3 2021, although the $1.4 billion in profit represents a 3 percent decrease from the same period last year. Meanwhile, Netflix will launch its ad-supported tier in two weeks and plans to start cracking down on account sharing in 2023. Continue reading Netflix Tops Q3 Forecasts as the Service Schedules Changes