By
Paula ParisiJuly 25, 2022
Twitter’s second quarter revenue of $1.18 billion underperformed 2021 by only one percent but fell short of estimates by more than 10 percent, disappointing Wall Street, which projected revenue of $1.32 billion for the period. Advertising crept up two percent, to $1.08 billion, but overall Twitter had a quarterly net loss of $270 million, largely attributed to recessionary headwinds and uncertainty about Elon Musk’s proposed takeover. In its earnings report, Twitter said its lawsuit against Musk has been granted an expedited trial for October 2022. Continue reading Ad Market and Musk Credited for Twitter’s Missed Earnings
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Paula ParisiJuly 21, 2022
Netflix is “relieved” over a loss of nearly one million subscribers, according to The New York Times, which proclaims “disaster has been averted” in time for Q2 reporting. Despite the largest subscriber losses in the company’s 25-year history, defections fell short of the two million Netflix had projected in its Q1 guidance. Netflix, now standing at about 220.7 million subscribers globally, told investors it hopes during Q3 to reengage as many as one million of the lost, a bullish outlook considering austerity measures that included layoffs during the first half of the year. Continue reading Netflix ‘Better Than Expected’ Q2 Results Include $6B Profit
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Paula ParisiJuly 15, 2022
After much speculation, Netflix has revealed it has chosen Microsoft to help with configuring and launching an ad-supported subscription tier. Netflix announced plans for the new tier in April, explaining that a partner might be brought in to accelerate the effort and fuel innovation. Microsoft will supply ad-placement technology and ads served on Netflix will be exclusively booked through the Microsoft platform. “Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters explained in a statement. Continue reading Netflix Names Microsoft as Sales and Tech Partner for Ad Tier
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Paula ParisiJuly 15, 2022
Disney Advertising has entered into a deal with global ad tech firm The Trade Desk that will allow advertisers “to buy once to deliver everywhere across Disney.” Rita Ferro, president of ad sales, Disney Media & Entertainment Distribution, said the pact leverages years Disney has spent “investing in our data and technology” to create solutions that use precision targeting “in a privacy-focused way.” The Trade Desk will utilize data from the Disney Clean Room, a repository of first-party data Disney has collected from customers combining it with consumer data produced by the Unified ID 2.0 industry framework. Continue reading Disney Enters a Cross-Platform Ad Deal with The Trade Desk
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Paula ParisiJuly 14, 2022
Netflix has reportedly entered into discussions with studios including Warner Bros., Universal and Sony Pictures Television to revise licensing terms to include their content on the streamer’s planned ad-supported tier. The talks include shows created specifically for Netflix — like Sony’s “The Crown” and Universal’s “Russian Doll” — as well as second-run programming like Sony’s “Breaking Bad” and Paramount Global’s “NCIS.” Sources say the studios will likely be angling for a premium of 15 percent to 30 percent for duplexing the shows on the new tier. While Netflix self-produces some original content in-house, much of it is acquired externally. Continue reading Netflix Said to Be Retooling Deals as it Readies New Ad Tier
By
Paula ParisiJuly 14, 2022
TikTok is facing blowback for lax advertising disclosures. While the platform offers various ways to identify paid promotion, its marketing policies appear to operate on an honor system, and while some creators label their posts as advertising or partnerships, many do not. Where a financial relationship exists with regard to products mentioned, the truth in advertising rules enforced by the Federal Trade Commission and state attorneys general require media partners to disclose that funds will change hands. As part of a renewed national interest in digital consumer protections, particularly related to child safety, the area is getting increased scrutiny. Continue reading TikTok Draws Criticism for Undisclosed Sponsored Content
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Paula ParisiJuly 12, 2022
Battling new antitrust action by the U.S. Department of Justice, Google is offering to separate part of its adtech business into a discrete unit. The new Alphabet company would focus on app dissemination and programmatic auctions for advertising space and could potentially be worth billions of dollars. It is not known whether the move would satisfy the DOJ, which is reportedly prepping a fresh antitrust suit in the wake of a 2020 action. Google is also the target of antitrust investigations by state attorneys general and under EU and UK inquiries for anticompetitive measures. Continue reading Under Antitrust Scrutiny, Google Could Spinoff Its Adtech Biz
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Paula ParisiJuly 8, 2022
Technology company Xperi has purchased Norway-based OTT software maker Vewd for $109 million. Xperi purchased TiVo for $3 billion in December 2019, with the goal of integrating TiVo’s video UX with its smart TV expertise. Xperi intends to compete with companies like Amazon, Comcast, Google and Roku for the “gatekeeper” position in the world’s connected-TV living rooms. The Vewd deal gives Xperi access to an installed European footprint of roughly 15 million devices that it plans to target for activation of TiVo+, a free ad-supported TV (FAST) service. Continue reading TiVo Owner Xperi Acquires OTT Software Firm for $109 Million
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Paula ParisiJuly 7, 2022
The European Parliament has adopted two digital acts, one focused on leveling the competitive playing field, the other on protecting consumer rights online. The Digital Markets Act and the Digital Services Act are both expected to take effect this fall, after the European Commission signs off. “We are finally building a single digital market, the most important one in the ‘free world,’” EU commissioner for the internal market Thierry Breton said Tuesday. “The same predictable rules will apply, everywhere in the EU, for our 450 million citizens, bringing everyone a safer and fairer digital space.” Continue reading EU Checks Power of Big Tech with Digital Services Regulation
By
Paula ParisiJuly 6, 2022
As Netflix strategizes its rollout of a cheaper, ad-supported subscription tier, industry analysts are citing HBO Max data to predict the plan will be a win for the streaming service. A survey by Insider Intelligence says that 67 percent of HBO Max subscribers are opting for the $14.99 per month ad-free streaming tier, while 28 percent have chosen the $9.99 ad-supported tier. Launched in June 2021, the economy tier offers access to the same movie and series content, but is capped at 1080p and without the convenience of downloading for offline viewing. Continue reading HBO Max Ad-Supported Tier Bodes Well for Netflix Ad Plans
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Paula ParisiJuly 1, 2022
Snap Inc. is beginning the rollout of Snapchat+, a subscription tier promising “exclusive, experimental and prerelease features” as well as priority support for a monthly fee of $3.99. Targeting “our most passionate users,” Snapchat+ will be available at launch in the U.S., Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, with plans for further expansion as the tier evolves. The Snapchat+ launch follows similar moves by Twitter, with Twitter Blue, and Meta Platforms, with Facebook Subscriptions as social platforms seek to supplement advertising with additional revenue streams. Continue reading Snapchat+ Subscription Tier Launches in Limited Territories
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Paula ParisiJune 29, 2022
Netflix, which has been struggling to get its financial house in order against headwinds that include a 70 percent stock decline in the first half of 2022, plans to keep expanding in the Asia-Pacific region, where it continues to add subscribers and enjoy growth in line with its 2020 to 2021 performance. The streaming media and production company has laid off 450 employees since its disappointing Q1 report in April, when CFO Spencer Neumann said the company would be “pulling back on some of our spend growth across both content and non-content.” Continue reading Netflix Targets Asia-Pacific Region to Boost Its Subscriptions
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Paula ParisiJune 27, 2022
Netflix is actively exploring partnership options for an ad-supported variation of its video platform. Company CEO Ted Sarandos confirmed last week that the company is speaking to multiple partners. Alphabet’s Google and Comcast’s NBCUniversal have emerged as leading contenders. “We’re talking to all of them right now,” Sarandos said during the Cannes Lions Festival of Creativity advertising conference. “We want a pretty easy entry to the market — which, again, we will build on and iterate in. What we do at first will not be representative of what the product will be ultimately. I want our product to be better than TV.” Continue reading Sarandos Talks Netflix Ad-Supported Tier at Advertising Fest
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Paula ParisiJune 24, 2022
TikTok had its first official presence at the Cannes Lions Festival of Creativity on the French Riviera, where the ByteDance mobile video platform competed with the likes of Amazon, Netflix, Activision Blizzard, Spotify, Reddit and Meta Platforms for the attention of the world’s biggest brands and top advertising agencies. Touting its viral appeal and popularity among key demographics including Gen Z, millennials and social influencers, the company hosted a cabana on the beach with dedicated space to make TikTok videos, held meetings in a nearby suite and participated onstage at the Palais des Festivals. Continue reading TikTok Expected to Triple Ad Revenue to $12 Billion in 2022
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Paula ParisiJune 23, 2022
Meta Platforms is sweetening the pot for creators on Facebook and Instagram by deferring revenue sharing to 2024 and allowing paying subscribers on other platforms access to subscriber-only Facebook Groups. Meta CEO Mark Zuckerberg says Meta is testing an Instagram destination creators can use to get discovered and paid for content. Meta will also be opening its Reels bonus program to more Facebook users and letting a wider range of creators participate in Facebook’s Stars tipping feature. The company is also expanding last month’s Instagram NFT test as eBay announces purchase of the KnownOrigin NFT marketplace. Continue reading Meta Touts Creator Monetization Tools and NFT Collectibles