Meta Platforms has agreed to change its advertising technology and pay a $115,054 fine to settle a Justice Department claim of race and gender discrimination by the algorithm used to display its housing ads. “Meta will — for the first time — change its ad delivery system to address algorithmic discrimination,” U.S. attorney for the Southern District of New York Damian Williams said in a statement. “But if Meta fails to demonstrate that it has sufficiently changed its delivery system to guard against algorithmic bias, this office will proceed with the litigation.” Continue reading Meta Platforms Will Adjust Ad Tech per Agreement with DOJ

Pinterest’s Idea Pins creator platform has been described as a cross between TikTok videos and Facebook Stories. Now the social platform is extending brands’ similar creativity with Idea Ads, which can also combine video, images and music. Idea Ads can be created by the brands themselves or in collaboration with a Pinterest user, in which case the results are categorized as “Idea ads with paid partnership.” The idea is to extend brands boxed-in by video-first platforms the chance to engage users with mixed media for elements critical to DIY projects, like a printable ingredient or supply lists. Continue reading Pinterest Debuts New Ad Formats and Paid Partnership Tool

YouTube is stepping up to fill what it perceives as a short-form video void in India, with a population of one billion, which is facing a ban on Bytedance’s popular video app TikTok. One New York-based creator says 80 percent of his views from a recent viral video short came from India, and YouTube, a division of Alphabet’s Google, is parlaying such information to take on short-form video phenom TikTok globally as video clips become the new battlefield for social media dominance. “There is a long game here,” said Todd Sherman, YouTube Shorts director of product management. “I think short-form video is here to stay.” Continue reading YouTube Gains on TikTok as Top Choice for Short-Form Vid

The European Union unveiled a new code of practice for disinformation, a glimpse at the regulation Big Tech companies will be dealing with under upcoming digital content laws. Meta Platforms, Twitter, TikTok and Google have agreed to the new rules, which update voluntary guidelines. The revised standards direct social media companies to avoid advertising adjacent to intentionally false or misleading content. EU policymakers have said they will make parts of the new code mandatory under the Digital Services Act. Platforms agreeing to comply with the new rules must submit implementation reports by early 2023. Continue reading European Union Creates Code of Practice on Disinformation

Facebook is trying to make its feed operate more like TikTok’s, according to recent reports that indicate the company recently directed employees to adjust the platform’s algorithms to prioritize popular posts, regardless of their source, over its traditional approach of serving posts from friends or accounts followed. Parent company Meta Platforms is also said to be reuniting Facebook with the Messenger app in order to align its message functionality with that of TikTok. Combined with an increased emphasis on short-form video with Reels on Facebook and Instagram, the changes reflect TikTok’s threat to Meta’s social media dominance. Continue reading Facebook Adjusts Algorithms, Messenger, to Take on TikTok

Some streaming platforms are continuing to stream TV commercials even after viewers turn off their sets, costing brands an estimated $1 billion per year in wasted fees, according to new research. The news comes as streaming gains in popularity and premium services like HBO Max, Disney+ and Netflix dabble in ad-supported streaming tiers. A study by iSpot.tv and GroupM indicates roughly 17 percent of television ads playing through connected streaming devices are playing on a dark TV set, which is possible because when regular TVs are turned off that action isn’t always conveyed through HDMI ports. Continue reading Streaming Ads That Play While TVs Are Off a Costly Problem

LinkedIn is expanding its live audio feature and making audio hosting available to all creators in an effort to drive engagement. After introducing live audio events in January, those using the platform’s Creator Mode can now take advantage of the update to host live audio events if they agree to adhere to “community policies of being a trustworthy, safe, and professional provider of content.” Although the live audio event hosting is currently limited to creators, all LinkedIn users can participate in the live chats. LinkedIn creators can now schedule audio events and promote upcoming discussions. In addition, LinkedIn’s upcoming Business Manager will help enterprise clients manage multiple assets. Continue reading LinkedIn Turns Up Volume on Creator Appeal with Live Audio

Direct-to-consumer startups that previously relied mainly on Facebook and Instagram to reach customers continue to adapt strategies more than a year after Apple’s privacy policy revisions forced massive change on the digital advertising sector. Brands that were marketing before Apple’s privacy changes took effect last year had an opportunity to build customer bases using the uniquely specific targeting opportunities once offered by social media. Newer entities, however, are struggling to get a toehold as they search for comparable tools, looking well beyond the traditional social platforms. Continue reading Direct-to-Consumer Marketers Seek Social Media Alternatives

Sheryl Sandberg announced that she will be resigning from her 14-year tenure as the chief operating officer of Meta Platforms, the company formerly known as Facebook. She will be replaced by Meta’s chief growth officer Javier Olivan and maintain a seat on the company’s board of directors. Sandberg will work with Meta CEO Mark Zuckerberg to transition out of her role as COO and officially step down this fall. Recognized by Zuckerberg and others as the primary architect of Facebook’s advertising business, Baird analyst Colin Sebastian said Sandberg developed “one of the strongest business models in the digital economy.” Continue reading Sheryl Sandberg Is Stepping Down as COO of Meta Platforms

Snap’s investor warning of slow growth ahead has sent shivers through the social media sector, the digital advertising industry, and Wall Street. Though the general messaging that supply chain issues coupled with the war in Ukraine is bad for business is not exactly news, Snap CEO Evan Spiegel’s message that “the macro environment has deteriorated further and faster than we anticipated when we issued our quarterly guidance last month” hit a nerve. Snap lost 43 percent of its market cap on Tuesday, with the social media sector showing signs of drag and analysts forecasting trouble ahead for ad-supported media. Continue reading Dire Snap Forecast Dampens Social Media, Digital Ad Sectors

While this year’s TV Upfronts were packed with celebrity appearances and musical performances, the focus had clearly shifted from scheduling to content that could be watched anytime and anywhere and the technologies that facilitate ad insertions and brand messaging opportunities. In addition to changing viewer habits, streaming and binge watching have resulted in new priorities for program services, now focused on libraries that amount to inventory by the ton, according to reports from the television industry’s annual New York pitch event for advertisers. Continue reading Ad Tech, Brand Messaging Take Center Stage at TV Upfronts

WhatsApp is now offering commercial services to businesses that want the global messaging app, which now has more than a billion users. The WhatsApp Cloud API lets companies build their own WhatsApp dashboard to chat with customers. WhatsApp was purchased by Facebook, now Meta Platforms, in 2014 for a reported $22 billion, and this expansion is the company’s first serious attempt to monetize the platform. Speaking at a “Conversations” live event last week, Meta CEO Mark Zuckerberg said the new WhatsApp Cloud API was for businesses “big and small.” Continue reading Meta Launches WhatsApp Cloud API for Business, Enterprise

TikTok plans a gaming ramp-up and is adding a variety of improvements to enhance the platform and improve revenue. At present, gaming is extremely limited on TikTok, but the company is reportedly conducting tests in Vietnam preparatory to a big gaming push. TikTok is also introducing “Branded Mission” to connect creators with brands for possible remuneration. And, after years of controversy over attribution, TikTok is launching a button that lets creators add credits for their inspiration as part of the publishing process, tagging others upon whose work theirs is built. Continue reading TikTok Debuts Creator Crediting, Explores Adding Minigames

Chinese tech and entertainment conglomerate Tencent Holdings posted a 23 percent first quarter profit decline on earnings that inched up only 0.1 percent, its worst results since publicly listing on the Hong Kong Stock Exchange in 2004. China’s COVID-19 resurgence and the ensuing regulatory crackdown of the past year were cited as factors. The world’s largest video game developer said that it is refocusing on quality product as Beijing telegraphs it will limit the number of titles release in the coming months. Authorities suspended video game licenses and put time restrictions on game streaming in an effort to protect the nation’s youth. Continue reading Tencent Reports a Significant Profit Decline on Flat Revenues

YouTube is amplifying shopping features, adding an effect that lets creators use other backgrounds for shorts and offers a new monetization opportunity through gifting subscriptions. YouTube teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands. At its Brandcast event in New York City, the Google unit touted new ways to engage shoppers, users and advertisers. One new feature allows two creators to simultaneously go live and co-host a single shopping stream, the idea being to double the audience for such events by drawing the fanbase of both creators. Continue reading YouTube Adds ‘Green Screen,’ Most-Played, Gifting Features