After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores

SAG-AFTRA announced it is teaming with online talent marketplace Narrativ to provide the guild’s 160,000 members with the option of working with the New York-based AI startup to license their voice replicas for use in digital audio advertising. The deal would make it easy for voice actors to be considered for replicant work and get compensated, according to SAG-AFTRA, which emphasizes that performers will control the particulars, including whether to make their voices available, brand approval and fees. Narrativ also represents visual likenesses, but the SAG-AFTRA announcement is limited to voice work. Continue reading SAG-AFTRA Strikes a Deal with Narrativ for AI Voice Replicas

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads

In a unanimous vote, the Federal Trade Commission has banned the use of fake reviews, such as those generated by artificial intelligence, and also prohibits reviews or testimonials that are paid for, even if written by humans. The new rule, finalized Wednesday, also reins in other deceptive practices, like paying for fake social media followers, in an effort to stem misleading practices that are increasingly used by marketers. Generative AI has made manufactured reviews easily available, though the agency’s readiness to seek fines against knowing violators may make fabulists think twice before using them. Continue reading FTC Rule Takes Aim at Fake Reviews, Influence Manipulators

Streaming giant Netflix is partnering with CBS Sports to produce its two Christmas Day football games — the streamer’s first NFL excursion in its three-year deal. The one-year CBS agreement is for production services only, and does not cover on-air talent. Netflix is still exploring its talent options. CBS Sports announcers Tony Romo and Jim Nantz are reportedly under consideration, although Netflix is said to also be pondering a move that would allow it to create an on-camera team that would allow it to put its own stamp on the talent and the games. Paramount Global’s CBS will receive a production fee and promotional spots in the streamed games. Continue reading CBS Sports to Produce Two Christmas NFL Games for Netflix

TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

Google-owned video giant YouTube is experimenting with a new mid-roll advertising format that aims to be less disruptive for live-streaming viewers. YouTube is testing the new format, which positions ads alongside a live stream using a picture-in-picture feature. Currently, the ad breaks occupy the full screen, cutting abruptly from the content in progress, which can be disruptive. With the new format viewers can keep their eyes on live content during the ad break. YouTube’s mid-roll PiP ad tests are part of its fight against ad blockers, use of which has seen some viewers cut off from the platform. Continue reading YouTube Testing a New Ad Model for Live-Streaming Viewers

Reddit will soon add AI-generated summaries atop its search results, co-founder and CEO Steve Huffman told investors on a Q2 earnings call last week. The company will later this year begin testing AI-powered search result pages that “summarize and recommend content,” said Huffman, who expects the technology will help Reddit users “dive deeper” into content and aid in discovery. Huffman mused monetization strategies, including boosting ad inventory and possibly installing a paywall to differentiate premium content. The discussions accompanied news that Reddit lost $10.1 million in Q2, which saw revenues of $281 million, a 54 percent increase year-over-year. Continue reading Q2 Report: Reddit Adds Users, Narrows Losses, Preps for AI

Amazon has made the Amazon Titan Image Generator v2 model generally available to AWS customers using Amazon Bedrock. The improved v2 model allows creation using reference images (called “image conditioning”) and also allows editing capabilities, background removal, iteration and customization, with a focus on maintaining brand style and subject consistency. The new version “can intelligently detect and segment multiple foreground objects,” according to AWS cloud developer Channy Yun. “With the Titan Image Generator v2, you can generate color-conditioned images based on a color palette [and] use the image conditioning feature to shape your creations.” Continue reading Amazon Rolls Out New Upgrades to Its Titan Image Generator

Ziff Davis, a digitally focused publisher built around technology news and information, is adding CNET to a portfolio that already includes Mashable, PCMag and Lifehacker. Media company Red Ventures is said to be getting more than $100 million for CNET, known as an early pioneer among online media outlets. Ziff Davis CEO Vivek Shah, who in 2010 led a buyout of the 100-year-old publishing house he now heads, said the acquisition is part of an expansion plan funded by the company’s $800 million cash on hand at a time when artificial intelligence is boosting the long-term value of content. Continue reading Publisher Ziff Davis Plans to Purchase CNET Tech News Hub

Facebook parent Meta announced better-than-expected earnings for Q2 last week, surpassing Wall Street estimates for revenue and profit. The company plans to continue spending heavily on artificial intelligence and virtual reality, despite significant losses in its AR/VR and metaverse businesses. Meta reported a revenue increase of 22 percent from $32 billion for the same quarter last year, representing four straight quarters of growth exceeding 20 percent. The company noted that net income jumped 73 percent to $13.47 billion. Advertising revenue, largely from Facebook and Instagram, was up 22 percent year-over-year. Continue reading Meta Reports Q2 Digital Ad Growth, Will Continue AI Spending

Comscore announced this week it is rolling out comprehensive audience measurement and cross-platform video insights for YouTube traffic across desktop and mobile devices and connected TVs in the U.S. “This new capability enhances Comscore’s existing reporting for YouTube video traffic on desktop and mobile browsers, as well as in mobile apps,” the company explains. Comscore clients will now have access to Traffic Sharing in YouTube CTV measurement data, which includes viewership info about content distributed on YouTube to content creators. Data should help advertisers evaluate ad campaigns that incorporate YouTube. Continue reading Comscore Measures YouTube Audience Across Digital Devices

Graphic design company Canva announced it is acquiring fellow Australian startup Leonardo AI with plans to have Leonardo’s 120 employees, including executives, join the Canva AI team. Financial terms of the deal were not disclosed. Sydney-based Leonardo has been gaining attention for its advanced generative AI platform that helps users create images and art based on the open-source Stable Diffusion model developed by Stability AI. The Leonardo team claims its offering is different than other AI art platforms since it provides users with more control. Users can experiment with text prompts and quick sketches as Leonardo.ai creates photorealistic images in real time. Continue reading Canva Aims to Boost Its GenAI Efforts with Leonardo Purchase

Two landmark bills designed to bolster online safety for children — the Kids Online Safety Act (KOSA) and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0) — were overwhelmingly approved by the U.S. Senate on Tuesday in bipartisan 91-3 votes. If approved by the House, the legislation would introduce new rules regarding what tech companies can offer to minors and how those firms use and share children’s data. The three senators who voted against the bills cited concerns that the regulations could stifle free speech, open the door to government censorship, and fail to adequately address the greatest threats to children online. Continue reading Senate Passes Two Bills to Strengthen Children’s Online Safety

With 950 million active users, messaging app Telegram is planning to launch an in-app browser that supports Web3 along with an app store, according to founder Pavel Durov. Telegram, which launched in 2013, is expected to surpass 1 billion users this year and may hit profitability in 2025, Durov has said. Though the global platform is known for encrypted private communications, it has recently seen a surge of growth among mini-apps and games and has a thriving community built around crypto rewards. Now, Binance Labs has led an investment in Pluto Studio, developer of the Telegram-based game “Catizen.” Continue reading Messaging App Telegram Planning App Store, Pushes Web3