Spotify is bringing interactivity to the audio ad experience for podcasts with “Call-to-Action Cards.” As part of Spotify’s streaming ad-insertion platform, the CTA cards will appear in the app as soon as a podcast ad begins playing, resurfacing when a listener is exploring the app, reminding them to check out the product or service and eliminating the need to remember a promo code or URL. Advertisers can customize the CTA cards with images, text and clickable buttons. The feature makes podcast ads visually interactive for the first time, transforming the experience into something listeners can see, “and, most importantly, click.” Continue reading CES: Spotify Call-to-Action Cards Make Audio Ads Clickable

Atmosphere — a startup that curates streamed video content for commercial venues including Westin Hotels & Resorts, Taco Bell and Texas Roadhouse restaurants, as well as gyms, spas, airports and other places people congregate — has entered into a deal with TikTok to offer clients a channel programmed with the popular app’s short-form clips. The offering will be distinct from TikTok TV, launched in November as the mobile app’s first dedicated foray onto television screens and now available via Amazon Fire TV, LG and Samsung smart TVs, Google TV and other Android TV devices. Continue reading CES: Atmosphere Brings TikTok Mobile Video to New Venues

Sometimes you see a product idea that is so obvious you wonder why no one created it sooner. French company Fittingbox has developed an augmented reality app and a 3D model database that lets you try on new frames for eyewear without taking off your old glasses, so you can actually see what you look like as you try them on. Diminished reality is a subset of augmented reality focused on removing, rather than adding, elements of what you see and hear. The Fittingbox app uses the selfie camera on a smartphone to scan the face of the customer. It then recognizes and removes the wearer’s glasses from the 3D modeled image. Continue reading CES: Fittingbox Demonstrates Unexpectedly Useful AR App

TikTok made its shopping play this year, partnering with Shopify, then launching the TikTok World feature for creators and brands. The result has been items from clothes to cosmetics to tech accessories and household goods seeing sales boosts through exposure on the platform. The hashtag #TikTokMadeMeBuyIt is said to have been viewed more than 7.4 billion times, and Amazon in May launched the category “Internet Famous: The Latest to Go Viral,” generously populated by products that “blew up” on the video-sharing service. Now brands are scrambling to leverage the social shopping made successful by TikTok influencers. Continue reading Social Video App TikTok Makes Splash as E-Tailing Presence

British lawmakers are seeking “major changes” to the forthcoming Online Safety Bill that cracks down on Big Tech but apparently does not go far enough. Expansions under discussion include legal consequences for tech firms and new rules for online fraud, advertising scams and deepfake (AI-generated) adult content. Comparing the Internet to the “Wild West,” Damian Collins, chairman of the joint committee that issued the report, went so far as to suggest corporate directors be subject to criminal liability if their companies withhold information or fail to comply with the act. Continue reading UK Lawmakers Are Taking Steps to Toughen Online Safety Bill

Personal data is fueling a $455.3 billion online advertising market, and a crop of new startups wants consumers whose information creates the value to get a piece of that action. Among the startups are Brave Software, Tapestri, Reklaim and Streamlytics. Now real estate billionaire Frank McCourt has committed $250 million to fund Project Liberty, which he hopes will restyle the web as a platform owned by the public. Of that amount, McCourt — former owner of the L.A. Dodgers — earmarked $25 million to create a decentralized social networking protocol that aims to reinvent the model for consumer data governance online. Continue reading Startups Want Consumers to Be Paid for Their Personal Data

Even before Jack Dorsey tweeted his resignation as Twitter CEO — and announced that another company he co-founded and runs as CEO, Square, will on December 10 change its name to Block — there was speculation that Twitter will soon be purchased. The rumors have been fueled by a belief that Twitter has potential beyond its stagnant share price — $44.47 as of yesterday’s close, slightly less than $44.90 the day of its November 2013 IPO — evidenced in its strong branding and popularity with elites. Top tech exec Parag Agrawal’s ascent to CEO is the corporate equivalent of staging in real estate.  Continue reading Talk of Twitter Sale Brews with Square/Block Floated as Suitor

From fast food to sporting goods, companies are harvesting and hoarding consumer data at a record pace in an attempt to maintain ad targeting at a time when government and Big Tech are erecting privacy firewalls. In the past, brands could rely on their platform partners to supply much of the data necessary for focused advertising. All that changed this year when Apple rolled out a new policy restricting how customers could be tracked on its devices. Google is said to be readying a similar revamp for Chrome. Meanwhile, California and Europe have passed new consumer privacy laws.  Continue reading Brands Adapt as Privacy Concerns Chill Advertising Business

Brands have begun dabbling in the metaverse. Chipotle, Vans and Nike are among those experimenting on Roblox, a platform where users play games, while Verizon staged a stadium game in Fortnite Creative, an affiliate service of the popular Epic game. Meta, the company formerly known as Facebook is said to be encouraging brands to use Instagram’s AR filters to get acclimated to the metaverse. There are reports that Apple is preparing its own meta debut, with Taiwan-based analyst Ming-Chi Kuo predicting, presumably based on his supply-chain sources, that Apple plans to unveil an AR wearable late next year. Continue reading Meta Is Joined by Apple, Various Brands in Metaverse Pursuit

Twitter founder Jack Dorsey has resigned as the company’s CEO, with chief technology officer Parag Agrawal promoted to fill that slot. Dorsey, who was concurrently serving as CEO of financial services firm Square and has recently become active in cryptocurrency, will retain his Twitter board seat until expiration of his term at the 2022 shareholders meeting. “I want you all to know that this was my decision and I own it,” Dorsey said in a tweet yesterday. “There aren’t many companies that get to this level. And there aren’t many founders that choose their company over their own ego. I know we’ll prove this was the right move.” Continue reading Jack Dorsey Steps Down, Parag Agrawal New CEO of Twitter

In what could be bad news for companies such as Facebook and Google, the European Parliament has voted to toughen limits on the use of consumer data for advertising. The Committee on Internal Market and Consumer Protection (IMCO) voted overwhelmingly under the Digital Markets Act (DMA) to support stricter consent requirements for how personal information is used to serve ads, expanding the draft legislation to include a ban on the commercial use of the personal data of minors. The proposed law blacklists some practices of Big Tech platforms and empowers the EU Commission to undertake investigations, adding sanctions for non-compliant behavior. Continue reading European Union Supports New Restrictions on Targeted Ads

After Facebook promised in July that it would limit its algorithms that track online behavior of users under 18 as a step toward curtailing a method used by advertisers to target children and teenagers, the social giant is again being accused of collecting such data. Facebook was found harvesting data of young users through its ad delivery system, according to a report published by advocacy groups Fairplay, Global Action Plan and Reset Australia. The research suggests that Facebook is maintaining the ability to track younger users so that it can maximize engagement and increase advertising revenue. Continue reading Facebook Is Criticized for Continuing to Collect Data of Teens

Facebook’s internal experiments with turning off its News Feed algorithm revealed that users benefit from the often-controversial ranking system. Documents recently parsed by the news media indicate Facebook’s digital formula knows more about what users want than the users themselves when it comes to deciding which posts people see and in what order. The news comes as both the House of Representatives and Senate consider bills that would require social media platforms to offer users the option of disabling what’s known as “automated content recommendations.” The bills follow whistleblower allegations that Facebook’s News Feed is damaging to users. Continue reading Automated News Feed May Be Good for Facebook and Users

About 76 percent of adults believe Facebook makes U.S. society worse while 11 percent say the social network makes society better and 13 find it neutral, according to a new CNN poll by SSRS. Roughly 50 percent said they know someone who bought into a conspiracy theory they read about on the site. Meanwhile, Facebook parent Meta Platforms says that beginning January 19 it will discontinue advertisers’ ability to target users based on their history of accessing content about health, ethnicity, politics, religion, sexual orientation and myriad other topics. The change applies to Facebook, Messenger and Instagram. Continue reading Facebook Negatively Impacts Society, According to CNN Poll

Tech sales during the 2021 October through December holiday season will reach $142.5 billion, according to the Consumer Technology Association, which says the projection represents “a very slight 0.5 percent increase from 2020.” A record 191.3 million U.S. adults plan to purchase technology as a holiday gift, the CTA says, adding that its 28th Annual Consumer Technology Holiday Purchase Patterns report “could have important implications” for fourth quarter TV advertising. The study found that 83 percent of U.S. adults “are unaffected by or more likely to purchase tech due to the pandemic.” Continue reading CTA Forecast: Holiday Tech Spending to Reach $142.5 Billion