By
Debra KaufmanOctober 22, 2020
After launching only six months ago, Quibi is shuttering its doors. According to sources, Quibi founder Jeffrey Katzenberg called investors to give them the news. As a startup, Quibi raised $1.75 billion but, since its debut, failed to sign up subscribers, garnered low download numbers and faced a well-funded lawsuit from interactive video company Eko, which claimed credit for its video streaming technology. Quibi also contended with the coronavirus pandemic while promoting a mobile platform. Katzenberg envisioned Quibi as “quick bites” of 5- to 10-minute videos formatted for the mobile screen. Continue reading Quibi Shutters Video Platform That Targeted Mobile Viewers
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Debra KaufmanOctober 21, 2020
Belgian investigators are scrutinizing the Belgian-based Interactive Advertising Bureau (IAB) Europe, which they say is responsible for how its members buy, sell and use individuals’ data in digital ads. According to their internal report, Google and other major online advertisers are violating Europe’s General Data Protection Regulation in its auctions. The investigation was prompted by complaints against the use of personal data in the real-time bidding (RTB) component of programmatic advertising. Continue reading EU Regulators: IAB Europe Is Not in Compliance with GDPR
By
Rob ScottOctober 20, 2020
As anticipated, the U.S. Department of Justice has filed an antitrust lawsuit against Alphabet’s Google, accusing the company of “unlawfully maintaining monopolies” involving its search and related advertising services. The DOJ is also questioning the terms of Google’s Android operating system, which the Department believes essentially forces phone makers to pre-load Google apps and set Google Search as a default feature. The concern is that the practice unfairly hinders competition and enables Google to generate significant revenue from its search-related advertising business. Continue reading Department of Justice Files Antitrust Lawsuit Against Google
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Debra KaufmanOctober 14, 2020
Google has plans to turn YouTube into a major marketplace and has already asked creators to tag and track products on their videos via YouTube software. Google will then link that data to shopping tools and analytics. According to sources, Google is also partnering with Shopify to test an integration for selling items on YouTube. A spokesperson, who confirmed the company is testing the features “with a limited number of video channels,” added that creators will maintain control over the products displayed. Continue reading Google Tests Making YouTube an E-Commerce Marketplace
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Debra KaufmanOctober 13, 2020
In advance of the U.S. presidential election, Twitter will temporarily change some of its basic features as well as the site’s look on October 20. Users will get a timeout before they can retweet a post from another account and if a user tries to share content flagged as false, a notice will warn them that Twitter designated the content as inaccurate. Twitter will also “add a label” to any claims of election victory until it is called by election authorities. Twitter hasn’t accepted political advertisements for a year. Continue reading Twitter Makes Changes to Help Curb Election Disinformation
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Debra KaufmanOctober 8, 2020
Apple plans to limit the ability of Facebook and other companies to target ads via its identifier for advertisers (IDFA) by giving iPhone users the option to block tracking when opening an app. Meant to protect users’ privacy, the change was originally slated to be part of iOS 14, introduced last month. But Apple postponed the change until 2021 “to give developers time to make necessary changes.” In response, Facebook chief revenue officer David Fischer stated that the change will “hurt developers and businesses the most.” Continue reading Facebook Opposes Apple Plan to Limit Targeted Advertising
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Debra KaufmanOctober 5, 2020
Google is debuting Google News Showcase and vowed to pay publishers $1+ billion over the next three years to license news content for the new product. Publishers will be able to select images and summaries for story panels, which are teasers for full articles. Clicking on a story panel will bring the user directly to the news publisher’s website to read the entire story. According to sources, Google is in talks with publishers in the U.S. and other countries and has already signed deals with almost 200 publications. Continue reading Google Will Pay News Publishers $1 Billion to License Stories
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Debra KaufmanOctober 5, 2020
Facebook shut down malware out of China that stole user credentials to serve ads for diet pills, sexual health products and counterfeit goods including designer handbags, shoes and sunglasses. The hackers used the consumer’s associated payment method to purchase the ads, at the cost to victims of $4 million. The social media company first exposed these attacks in 2018 and traced them to ILikeAd Media International, filing a civil suit against the firm and the two Chinese nationals who allegedly developed the malware. Continue reading Facebook Detects Malware That Was Being Used for Ad Fraud
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Debra KaufmanOctober 2, 2020
The House Antitrust Subcommittee is about to release a report of its 15-month investigation of Google, Apple, Amazon and Facebook. The lawmakers gathered 1+ million documents from the companies in question and their rivals. The subcommittee, chaired by Congressman David Cicilline (D-Rhode Island), also met with the four companies’ chief executives. Meanwhile, the European Union plans to ban tech companies from “preferencing” their own services and apps, and China is planning its own antitrust investigation of Google. Continue reading Big Tech Faces Scrutiny by Regulators in the U.S and Abroad
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Debra KaufmanSeptember 30, 2020
To comply with a 2018 EU antitrust decision, Google now provides Android OS users in Europe a “choice” screen that lists competing search engines to pick as the device’s default. The problem is that numerous smaller search engines that have popular followings in Europe didn’t win spots in large European countries in the latest auction and therefore don’t appear on that list of choices. DuckDuckGo, for example, a U.S.-based search engine that doesn’t collect personal data, only won the auction in four small European countries. Continue reading Smaller Rivals Lose Google Search Engine Auction in the EU
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Debra KaufmanSeptember 29, 2020
About 25 experts in various fields formed the Real Facebook Oversight Board, an alternative to the one Facebook has promised to launch soon. Hosted by Recode founder and The New York Times contributing opinion writer Kara Swisher, the Real Facebook Oversight Board will hold its first meeting — via Facebook Live — on October 1, to analyze the social media platform’s content moderation, policies and other issues as the 2020 presidential election looms. Meanwhile, Facebook’s board is expected to begin reviewing cases in October. Continue reading Vocal Facebook Critics Form Their Own Rival Oversight Board
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Debra KaufmanSeptember 28, 2020
With its new deal to invest in TikTok (with Oracle), Walmart is taking big steps to create a transformative digital-centric future and a company that can successfully compete with its closest rival, Amazon. One analyst predicted the TikTok deal could “redefine retail” and Cowen retail analyst Oliver Chen called it a “bigger-picture opportunity.” Although it’s not yet clear what Walmart will do with TikTok, it now has another way to engage with consumers not actively shopping online, perhaps gathering data or serving ads. Continue reading Walmart Propels Its Digital Future with Walmart+ and TikTok
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Debra KaufmanSeptember 28, 2020
Facebook, YouTube and Twitter struck a deal with the World Federation of Advertisers to take steps to dampen hate speech and other harmful content on their platforms. In addition to establishing common definitions of such content, the platforms agreed to adopt coordinated reporting standards. Three months ago, many big advertisers boycotted Facebook in the wake of the death of George Floyd and subsequent protests. Facebook also revealed its Oversight Board will begin to hear cases as soon as mid-October. Continue reading Social Media Firms, Marketers Ink Deal to Limit Hate Speech
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Debra KaufmanSeptember 23, 2020
In response to COVID-19, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg debuted the Facebook Business Suite aimed at small businesses, which are bearing much of the brunt of the pandemic. Yelp data revealed that business closures from mid-July to end of August rose 23 percent; since March, 60 percent of the business closures have been permanent. According to Facebook, the Business Suite is initially available to small businesses but will expand to larger businesses next year. Continue reading Facebook Unveils Business Suite Tools for Small Companies
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Debra KaufmanSeptember 21, 2020
Amazon Music now offers 70,000+ free podcasts and is also developing new podcast programming, making it the latest streaming music service to dive into the genre. Although the field is dominated by Apple Podcasts and Spotify, Amazon executives believe its offering will be competitive because it will be able to bring in new podcast listeners, especially via its Echo home speakers. Amazon’s free podcasts are available for all of its Music tiers and debuted first in the United States, United Kingdom, Germany and Japan. Continue reading Amazon Music Offers Free Podcasts, Develops New Programs