YouTube Premieres, first announced in 2018, allows content creators to promote pre-recorded videos via a landing page for fans to gather before new content debuts. Now YouTube is enhancing Premieres with three new features. Live Redirect lets creators livestream a pre-show to viewers before they debut a new video and then automatically redirect them to Premiere just before it starts. BTS and Cardi B have been beta-testing this feature for a couple of months. The other two features are Trailers and the option of a custom countdown via Countdown Themes. Continue reading YouTube Adds Features to Help Creators Promote Premieres

This week, the Federal Trade Commission and 46 state attorneys general filed lawsuits against Facebook for anticompetitive practices. But it is also looking at how Facebook leveraged user data to both lure and control third party developers, relying heavily on data sharing via application programming interfaces (APIs). MIT Initiative on the Digital Economy director Sinan Aral noted that the upcoming cases could set a precedent for any platform that shares data via an API and has conditions on that data sharing.

Continue reading Lawsuits Against Facebook Also Target Data Sharing via APIs

When Google’s next version of Chrome — Chrome 88 — debuts in mid-January, it will include the third version of Manifest, the company’s programming interface for privacy and security. The new version will limit some abilities of extensions used to customize the Chrome browser, and some developers are worried that it will hobble ad blockers. In fact, Manifest V3 limits the “rules” that extensions can be applied to a web page as it loads. Manifest V2 will continue to work for at least one year. Continue reading Google Intros New Security Interface Version with Chrome 88

Google stated that, on January 18, a day before the release of Chrome 88, it will require that every extension publicly display its privacy policies and developers will be limited with what they can do with the collected data. Meanwhile, Apple stated that its mandatory app privacy “nutrition labels” program applies to its own apps as well as those from third-party developers. Apple and Google also banned data broker X-Mode Social from collecting location information from mobile devices using their operating systems. Continue reading Apple and Google to Broaden and Clarify Key Privacy Policies

Fox Corporation joined USC students via Zoom for the fourth installment of ETC@USC’s Executive Coffee with… series. Sixteen graduate students from the Marshall School of Business and the Iovine and Young Academy, many preparing to work in entertainment, shared their views on the future of media with Michael Park, VP of digital marketing for Fox Corporation. The discussion topic for the October 14 session was “What is the future of streaming entertainment, TV consumption, marketing, advertising and revenue models?” Continue reading ETC Executive Coffee: A Discussion with Michael Park of Fox

Nielsen will debut a new TV ratings system beginning in Q4 of 2022 that will incorporate digital viewing, including streaming TV, into its metrics of current traditional TV audiences. In 2021, it will preview the new data with existing ratings. Nielsen will need the approval of the TV networks and tech companies and hopes to gain ad seller and buyer support by the start of the fall 2024 TV season. Nielsen will also need to integrate its new metrics across platforms and data sources to ensure reliably comparable information. Continue reading Nielsen to Introduce New TV Ratings That Include Streaming

Facebook disclosed plans to buy Kustomer, a customer relationship management startup, in a deal valued by sources at close to $1 billion. Crunchbase stated the New York-based Kustomer has raised about $170 million in venture capital funding. Kustomer would help Facebook provide customer support on its main platform and its services such as WhatsApp, Instagram and Facebook Messenger. The deal, subject to regulatory scrutiny, comes as Facebook is already being investigated for its acquisition of startups as anticompetitive behavior. Continue reading Facebook Plans to Buy Customer Service Startup Kustomer

After Facebook’s “conversion lift” tool overestimated the effectiveness of advertising campaigns, impacting marketers total spend, the company is offering millions of dollars in credit. The error was undetected for a year beginning August 2019. Some of the advertisers said their confidence in Facebook’s metrics is now shaken, especially at a time of cutting costs and concern over ad spending. Small businesses are also seeing their accounts blocked without explanation and no recourse due to Facebook’s increased reliance on AI and automated filters. Continue reading Facebook Tech Problems Impact Ad Campaigns, Businesses

Snap is introducing a video-sharing feature called Spotlight designed to help its Snapchat app better compete with TikTok and Instagram Reels. Spotlight allows the creation of content that could go viral, a marked difference from its long-time focus on communication between friends and curated posts. Snap will spend $1+ million a day to reward those who post the best content and highlight top snaps to its 249+ million daily users in a feed they can swipe or tap. With Spotlight, Snap hopes customers increase the time they spend on the app. It also opens the door to advertising. Continue reading Snap’s New Spotlight Feature Aims to Encourage Viral Videos

With the coronavirus pandemic, more people are staying at home and, according to Newzoo, 700+ million of them are playing video games on consoles. The market research firm said the console industry is slated to rake in $45 billion in revenue this year. Microsoft and Sony have unveiled new consoles, and Niko Partners analyst Daniel Ahmad stated that consoles are a “much more profitable business” than a decade or more ago, especially since digital distribution of games enables the game companies to enjoy bigger profit margins than before. Continue reading Game Consoles See Revenue Growth with Digital Distribution

Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres

Twitter is launching Fleets, a feature that allows users to post photos or text that will disappear after 24 hours. Snapchat pioneered the ephemeral post, followed by Instagram and Facebook. Rollout of the Stories-like feature is moving forward, but has been scaled back as Twitter addresses “some performance and stability problems.” The platform’s “global town square” continues to be its “marquee product” but, said Twitter director of design Joshua Harris, the Fleets feature creates a space with less pressure for users who lurk but don’t post. The company is also testing Spaces, a new audio feature similar to Clubhouse, a startup that debuted earlier this year. Continue reading Twitter Intros Ephemeral Tweets, Gathering Spaces for Audio

On December 2, European Commission EVP and commissioner for competition Margrethe Vestager and European commissioner for internal market Thierry Breton plan to announce the new rules governing powerful online companies. Among the draft rules of the Digital Services Act and Digital Markets Act, Big Tech companies will have to share data with rivals and regulators. Alphabet chief executive Sundar Pichai also apologized to Breton over a leaked document revealing his company’s proposed tactics against the European Union’s new, tougher rules. Continue reading European Union Plans to Announce Regulations for Big Tech

Nielsen has partnered with AT&T’s DirecTV and Dish Network, two of the largest pay-TV distributors in the U.S., and smart TV maker Vizio, to use data collected by these companies to measure targeted advertising on television. The shift means that, rather than tabulating an average audience for all ads in a program, Nielsen will measure each ad individually. The adoption of targeted advertising is expected to increase the value of TV ads, which have been struggling recently as broadcast and cable networks lose viewership to a growing number of streaming services. Continue reading Nielsen Plans to Measure Targeted Advertising on Television

NBCUniversal and PayPal have inked a deal that will make it easier for viewers to buy products suggested by TV programs. The move is part of the media conglomerate’s effort to create a new revenue stream as the television advertising business faces new challenges. NBCUniversal earlier launched e-commerce on its Syfy cable network and, later, on Spanish-language Telemundo. With PayPal on board, it will now allow viewers to buy products from 60 retailers; PayPal will also make shoppable online gift guides available. Continue reading NBCU and PayPal Ink Deal to Create TV-Based E-Commerce