ByteDance, the Chinese parent company of TikTok, asked the U.S. Court of Appeals for the D.C. Circuit for more time to work out the preliminary deal to sell its U.S. operations to Oracle and Walmart. November 12 is the deadline for the deal to be completed. The company also stated it had been in discussions with the Committee on Foreign Investments in the United States (CFIUS), but “feedback had stopped” in recent weeks despite the approaching deadline. App Annie reports that TikTok’s substantial growth is expected to continue throughout 2021. Continue reading TikTok Popularity Surge Continues as U.S. Ultimatum Looms

Reaching viewers on streaming media is now a double-edged sword: advertisers want better metrics and the ability to target their messages even as the issue of privacy has also come to the fore. What’s becoming clearer is that any tools to provide metrics will need to obtain viewers’ consent. Until now, advertising has depended on tracking cookies and retargeting to follow people from website to website, which sparked the rise of ad blockers. Now, new privacy regulations in Europe and California are forcing a change. Continue reading Advertisers Reinvent the Cookie to Better Track Streaming TV

The Future of Television is a 3-day event focused on streaming, digital video creation, monetization and distribution, connected entertainment and more. The event is designed for broadcasters, studios, cable networks, digital distribution networks, ad firms, VCs, social networks, tech providers and analysts. This year’s Future of Television is scheduled for November 10-12 and ETC members qualify for a 20 percent registration discount for access to all speaking sessions and panels. Click here to register with the discount. Continue reading ETC Members Receive 20% Discount to Future of Television

In an otherwise glum economic picture, Big Tech companies have boomed. The general economy is improving, while Alphabet, Amazon, Apple and Facebook are reporting profits that suggest they may be capable of generating the kind of wealth that a single industry hasn’t seen in generations. In fact, those four companies had a quarterly net profit of $38 billion, despite regulator scrutiny and other obstacles. Amazon saw an almost 200 percent rise in profits, and Facebook had a stupendous quarter, despite the advertiser boycott. Continue reading Big Tech Companies Report Strong Third Quarter Revenues

Facebook chief executive Mark Zuckerberg, Twitter chief exec Jack Dorsey and Alphabet/Google chief exec Sundar Pichai faced a combative Senate Commerce Committee this week. Republicans want to update Section 230 of the Communications Decency Act that shields Internet platforms from liability for user-generated content. They also claim the platforms censor conservative views. Democrats also want to look at Section 230 but are more focused on whether the platforms are guarding against disinformation as the presidential election looms. Continue reading Big Tech Executives Defend Their Services in Senate Hearing

Facebook purchased WhatsApp for $22 billion in 2014 but has not yet earned revenue from it. The encrypted messaging service, free to its 2+ billion global users, now has a plan to monetize services. Rather than storing and handling customer data on their own, businesses will soon be able to do so via Facebook’s servers. In addition to hosting, businesses will also be offered options to market products through WhatsApp catalogs and Facebook shops and checkout carts, all for small fees. Continue reading Facebook’s WhatsApp Will Offer Business-Focused Services

After beta-testing with 200,000 users, Facebook debuted a cloud gaming service for Android and the web, providing smaller free-to-play games such as “Asphalt 9: Legends,” “PGA TOUR Golf Shootout,” “Solitaire: Arthur’s Tale” and “Mobile Legends: Adventure.” Over time, the social media giant plans to add more games, which can be found in its Gaming section. In conjunction and to remind people about the new games, Facebook is also introducing “cloud playable ads,” derived from games’ native code. Continue reading Facebook Streams Free-to-Play Games via Its Cloud Service

After launching only six months ago, Quibi is shuttering its doors. According to sources, Quibi founder Jeffrey Katzenberg called investors to give them the news. As a startup, Quibi raised $1.75 billion but, since its debut, failed to sign up subscribers, garnered low download numbers and faced a well-funded lawsuit from interactive video company Eko, which claimed credit for its video streaming technology. Quibi also contended with the coronavirus pandemic while promoting a mobile platform. Katzenberg envisioned Quibi as “quick bites” of 5- to 10-minute videos formatted for the mobile screen. Continue reading Quibi Shutters Video Platform That Targeted Mobile Viewers

Belgian investigators are scrutinizing the Belgian-based Interactive Advertising Bureau (IAB) Europe, which they say is responsible for how its members buy, sell and use individuals’ data in digital ads. According to their internal report, Google and other major online advertisers are violating Europe’s General Data Protection Regulation in its auctions. The investigation was prompted by complaints against the use of personal data in the real-time bidding (RTB) component of programmatic advertising. Continue reading EU Regulators: IAB Europe Is Not in Compliance with GDPR

As anticipated, the U.S. Department of Justice has filed an antitrust lawsuit against Alphabet’s Google, accusing the company of “unlawfully maintaining monopolies” involving its search and related advertising services. The DOJ is also questioning the terms of Google’s Android operating system, which the Department believes essentially forces phone makers to pre-load Google apps and set Google Search as a default feature. The concern is that the practice unfairly hinders competition and enables Google to generate significant revenue from its search-related advertising business. Continue reading Department of Justice Files Antitrust Lawsuit Against Google

Google has plans to turn YouTube into a major marketplace and has already asked creators to tag and track products on their videos via YouTube software. Google will then link that data to shopping tools and analytics. According to sources, Google is also partnering with Shopify to test an integration for selling items on YouTube. A spokesperson, who confirmed the company is testing the features “with a limited number of video channels,” added that creators will maintain control over the products displayed. Continue reading Google Tests Making YouTube an E-Commerce Marketplace

In advance of the U.S. presidential election, Twitter will temporarily change some of its basic features as well as the site’s look on October 20. Users will get a timeout before they can retweet a post from another account and if a user tries to share content flagged as false, a notice will warn them that Twitter designated the content as inaccurate. Twitter will also “add a label” to any claims of election victory until it is called by election authorities. Twitter hasn’t accepted political advertisements for a year. Continue reading Twitter Makes Changes to Help Curb Election Disinformation

Apple plans to limit the ability of Facebook and other companies to target ads via its identifier for advertisers (IDFA) by giving iPhone users the option to block tracking when opening an app. Meant to protect users’ privacy, the change was originally slated to be part of iOS 14, introduced last month. But Apple postponed the change until 2021 “to give developers time to make necessary changes.” In response, Facebook chief revenue officer David Fischer stated that the change will “hurt developers and businesses the most.” Continue reading Facebook Opposes Apple Plan to Limit Targeted Advertising

Google is debuting Google News Showcase and vowed to pay publishers $1+ billion over the next three years to license news content for the new product. Publishers will be able to select images and summaries for story panels, which are teasers for full articles. Clicking on a story panel will bring the user directly to the news publisher’s website to read the entire story. According to sources, Google is in talks with publishers in the U.S. and other countries and has already signed deals with almost 200 publications. Continue reading Google Will Pay News Publishers $1 Billion to License Stories

Facebook shut down malware out of China that stole user credentials to serve ads for diet pills, sexual health products and counterfeit goods including designer handbags, shoes and sunglasses. The hackers used the consumer’s associated payment method to purchase the ads, at the cost to victims of $4 million. The social media company first exposed these attacks in 2018 and traced them to ILikeAd Media International, filing a civil suit against the firm and the two Chinese nationals who allegedly developed the malware. Continue reading Facebook Detects Malware That Was Being Used for Ad Fraud