Remote conferencing services company Zoom Video Communications has become an overnight success as more Americans stay home during the coronavirus pandemic. Zoom, once mainly used by businesses, is now being used for everything from yoga courses to happy hours, but is also stretching the tool’s limits to serve both those who pay for the premium service and consumers who gravitate to the free version. There’s also a dark side to Zoom’s uptick: online trolls who “Zoombomb” meetings, and concerns about the San Jose-based company’s privacy policies. Continue reading Zoom Use Skyrockets, Revealing Privacy and Security Issues

Although news media have seen a rise in digital subscriptions during the coronavirus, advertising has plummeted. Facebook has stepped in with the announcement it will provide $25 million in grants to local news outlets, as well as spend $75 million in marketing. Examples of outlets hard hit include BuzzFeed and American Media, which are cutting employees’ salaries, and alt-weeklies that have laid off as much as 75 percent of their employees. Facebook fact-checkers, meanwhile, are fighting coronavirus misinformation. Continue reading Facebook Gives $100 Million in Local News Grants, Marketing

During the coronavirus pandemic, the U.S. federal government, via the Centers for Disease Control and Prevention, state and local governments, is receiving analyses of people’s movements — based on location data from millions of mobile phones — in “certain areas of geographic interest.” The data, provided by the mobile advertising industry, is being used to understand how such movements may be impacting the spread of coronavirus. MIT researchers are also debuting a project to track COVID-19 patients via a phone app. Continue reading Government, MIT Analyze Location Data For Spread of Virus

With the advent of the coronavirus, companies such as Facebook, Twitter and Google quickly responded, featuring links to “high-quality information” from the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO). Big Tech has now donated thousands of N95 masks to healthcare providers and continues to highlight accurate news. Facebook committed $100 million in small business grants and Amazon put out the call for 100,000 new employees. Overall, Big Tech isn’t just doing good but doing well, with business holding steady. Continue reading Big Tech Responds to Coronavirus, Improving Its Public Image

Despite growing usage of social media platforms during the coronavirus pandemic, the platforms’ ad businesses are plummeting. Twitter, for example, saw its daily usage skyrocket 23 percent this year, but its revenue may have dropped as much as 20 percent in March. As businesses have slowed down or shuttered, marketers are decreasing or even stopping advertising, which is the core support of media companies. In difficult economic times, advertising spending on the media sector is often the first to be cut. Continue reading Advertising Sales Plummet Even as Social Media Usage Soars

With millions of Americans stuck at home, Facebook’s usage — especially messaging and video calls — has skyrocketed, and driven traffic to purveyors of coronavirus news. So much so that, as of a week ago, more than 50 percent of the articles being read on Facebook in the U.S. were coronavirus-related, and U.S. traffic from Facebook to other sites also soared 50+ percent due “almost entirely” to the coronavirus. But the social media companies aren’t spared the economic impact of the virus: a decrease in marketing dollars. Continue reading Coronavirus Transforms Facebook into Major News Hub Again

Nielsen revealed that, as coronavirus cases rose in South Korea, TV viewership increased 17 percent. In Italy, it rose 6.5 percent, with a 12 percent spike in Lombardy, particularly hit hard by the virus. That trend has arrived in the U.S. where, said Nielsen, in the Seattle area total television use (which includes live TV, on-demand viewing, streaming and gaming) rose 22 percent on March 11 from the week before. Streaming also increased 20 percent globally. Still, it may be a short-lived panacea for many media companies. Continue reading Coronavirus Leads to an Increase in TV Viewing and Streaming

Fox Corporation is purchasing San Francisco-based, ad-supported streaming platform Tubi for $440 million in cash and the potential of $50 million in future deferred consideration and unvested options. Tubi, which currently has 25 million users in North America and Australia, streams thousands of movies and TV shows from more than 250 content partners including Lionsgate, Paramount Pictures and Warner Bros. Tubi is accessible via numerous streaming devices, including the Amazon Fire TV Stick, Apple TV, Roku, and smart TVs from brands such as Samsung and Sony. Continue reading Fox Corporation Acquires Streaming Platform Tubi for $440M

Due to concerns regarding the coronavirus, broadcast TV programmers have canceled their in-person Upfront pitches to advertisers, scheduled for May in New York City. Viacom’s CBS, NBCUniversal, Fox Corp. and ABC parent Disney are calling off their annual stage shows, although advertisers will still seek to ink deals with them. NBCUniversal’s chair of advertising and partnerships Linda Yaccarino noted that, “this year’s Upfront presentation will ensure everybody’s safety, while allowing us to give fans and marketers a preview of the upcoming season.” Continue reading Broadcast TV Programmers Move Upfronts to Online Platforms

Apple has revised its App Store review guidelines used to curate iOS/iPadOS, tvOS, watchOS, and macOS App Stores, most notably, now allowing developers to serve ads via push notifications. In past guidelines, Apple specifically said that push notifications should not be used for “advertising, promotions or direct marketing purposes.” The revised guidelines also expand the definition of a spam app and state that legal entities of services in “highly regulated fields” should submit the app rather than individual developers. Continue reading Apple Alters App Guidelines, Okays Opt-In Push Notifications

Senators Ed Markey (D-Massachusetts) and Richard Blumenthal (D-Connecticut) introduced the Kids Internet Design and Safety (KIDS) Act, which would regulate how companies such as YouTube and TikTok handle what is accessible to children online, including advertising, app design and potentially harmful content. One of the main targets of the new bill are so-called unboxing videos, such as YouTube channel “Ryan’s World,” which can get millions of views. The KIDS Act would not ban the content, but prohibit the platform from recommending it to kids, curbing its distribution. Continue reading Bipartisan Bill Would Further Regulate Online Content for Kids

Beginning in August, Google Chrome will block the Internet’s most intrusive ads: long pre-roll video ads that can’t be skipped, mid-roll ads that appear part way through a video, and large display ads covering more than 20 percent of the screen. These ad types will be banned only on short-form videos under eight minutes. Google’s move follows new rules just set by the Coalition for Better Ads (CBA), whose other members include Facebook, the Interactive Advertising Bureau, and the World Federation of Advertisers. Continue reading Google Chrome to Adopt New Coalition for Better Ads’ Rules

The Ninth U.S. Circuit Court of Appeals in San Francisco ruled unanimously that privately operated Internet platforms can censor content at will — a rebuke of the argument advanced in conservative circles that the platforms are bound by the First Amendment. The case in question was the YouTube channel of Prager University, a non-profit founded by radio host Dennis Prager. YouTube tagged dozens of PragerU’s videos as “inappropriate,” and stripped their advertising, which led the channel to file a lawsuit in 2017. Continue reading Appeals Court Agrees Internet Platforms Can Censor Content

At the HPA Tech Retreat in Rancho Mirage, California, Thompson Coburn partner Jim Burger presented his annual update on activities in Washington D.C. relevant to the media and entertainment business. Among the numerous copyright issues that Burger examined was the long-running case of Oracle America v. Google, which is centered on whether or not Oracle’s Java APIs are copyrightable. Google used early versions of the APIs to create its Android operating system. Continue reading HPA Tech Retreat: An Update to Compelling Copyright Issues

Facebook published a white paper outlining how it would like lawmakers to regulate the Internet, including a new model for platforms’ legal liability and a “new type of regulator” to oversee the rules governing harmful content. The white paper appeared at the same time chief executive Mark Zuckerberg wrote an op-ed published in The Financial Times and went to Brussels for meetings with European Commission executive vice president/competition commissioner Margrethe Vestager and other senior EU officials. Continue reading Facebook White Paper Reveals Ideas For Internet Regulation