Zoom has gotten a lot of attention as the popular video chat platform that’s soared in usage since the COVID-19 shutdown. But Houseparty is another video chat platform with free mobile and desktop apps that’s gaining traction. Originally targeting teens, Houseparty offers features designed to encourage interaction, such as jumping into a conversation or playing trivia games remotely. In the last month, Houseparty has had 50 million signups, about 70 times its typical number in some markets, said cofounder and chief executive Sima Sistani. Continue reading Houseparty Chat Expands Beyond Teens to Wider Audience

NBCUniversal debuted its streaming platform Peacock to more than 10 million subscribers of parent company Comcast’s cable service using Xfinity X1 and Flex devices. Peacock is slated for a wider rollout this summer. With the coronavirus pandemic forcing many in the U.S. to stay at home, TV and streaming services have seen skyrocketing usage, according to Nielsen. Streaming via Comcast Xfinity was up 50 percent in March from February. NBC had planned to promote Peacock during the Tokyo Summer Games, which have since been postponed. Continue reading NBCUniversal Launches Peacock Service for Comcast Subs

Facebook and Google’s ad businesses appeared to be unstoppable, tripling over the last five years and accounting for more than half of online advertising expenditure. That long run appears to be over with the coronavirus pandemic and its impact on the global economy. Wall Street is now projecting that annual revenues for the two companies will decline for the first time in their histories, due in part to record low prices for advertising. Even so, prospects are even more dire for the overall digital advertising industry. Continue reading In Grim Ad Market, Even Facebook and Google See Declines

Millions of people are watching YouTube for news on the coronavirus. Chief product officer Neal Mohan reported viewership rose 75 percent compared to a year earlier. YouTube reaches more than two billion global viewers every month. But, even as viewership ticks upward, digital advertising has dramatically slowed and advertising rates are plummeting, leaving anyone who makes their living on YouTube in a financially vulnerable position. “Everyone is pausing their campaigns on YouTube,” said YouTube advisor Carlos Pacheco. Continue reading YouTube Sees Leap in Viewership, Yet Decline in Advertising

Long-time rivals Apple and Google joined forces to build software into smartphones that would alert people who have recently been in contact with someone infected with the coronavirus. Users will have to opt-in to use the tool, which will be ready to release in “several months” and enable smartphones to “constantly log other devices they come near,” to accomplish what is called contact tracing. It also relies on a user’s voluntary report of having become infected. The two companies said they teamed-up in the last two weeks. Continue reading Rivals Apple and Google Collaborate on Contact-Tracing Tool

Short-form streaming video service Quibi (“quick-bites”) launched on Monday and, according to App Annie, had 700,000+ iPhone and Android downloads, making it the most downloaded app that day in the nation. App Annie also revealed that Quibi was No. 2 in entertainment apps for the iPhone on Monday from 3:00 am to 2:00 pm (the No. 1 app during that period was TikTok). App Annie director of market insights Amir Ghodrati stated that this was “a strong start for a brand-new app without an established brand or content.” Continue reading Streamer Quibi Is the Most Downloaded App on Its First Day

Coca-Cola, Kohl’s, Marriott and Zillow Group are among those companies that have reduced or stopped marketing efforts during the coronavirus pandemic. Facebook said its advertising business is “weakening,” and Amazon has cut back on its Google Shopping ads. Advertising giants Interpublic Group and Publicis delayed their financial forecasts, citing an uncertain future. During the Great Recession, said the WARC research group, $60.5 billion in global advertising vanished and it took eight years to “fully recover.” Some observers believe this crisis will be worse. Continue reading Advertisers Reduce, Stop Campaigns in Face of Coronavirus

Remote conferencing services company Zoom Video Communications has become an overnight success as more Americans stay home during the coronavirus pandemic. Zoom, once mainly used by businesses, is now being used for everything from yoga courses to happy hours, but is also stretching the tool’s limits to serve both those who pay for the premium service and consumers who gravitate to the free version. There’s also a dark side to Zoom’s uptick: online trolls who “Zoombomb” meetings, and concerns about the San Jose-based company’s privacy policies. Continue reading Zoom Use Skyrockets, Revealing Privacy and Security Issues

Although news media have seen a rise in digital subscriptions during the coronavirus, advertising has plummeted. Facebook has stepped in with the announcement it will provide $25 million in grants to local news outlets, as well as spend $75 million in marketing. Examples of outlets hard hit include BuzzFeed and American Media, which are cutting employees’ salaries, and alt-weeklies that have laid off as much as 75 percent of their employees. Facebook fact-checkers, meanwhile, are fighting coronavirus misinformation. Continue reading Facebook Gives $100 Million in Local News Grants, Marketing

During the coronavirus pandemic, the U.S. federal government, via the Centers for Disease Control and Prevention, state and local governments, is receiving analyses of people’s movements — based on location data from millions of mobile phones — in “certain areas of geographic interest.” The data, provided by the mobile advertising industry, is being used to understand how such movements may be impacting the spread of coronavirus. MIT researchers are also debuting a project to track COVID-19 patients via a phone app. Continue reading Government, MIT Analyze Location Data For Spread of Virus

With the advent of the coronavirus, companies such as Facebook, Twitter and Google quickly responded, featuring links to “high-quality information” from the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO). Big Tech has now donated thousands of N95 masks to healthcare providers and continues to highlight accurate news. Facebook committed $100 million in small business grants and Amazon put out the call for 100,000 new employees. Overall, Big Tech isn’t just doing good but doing well, with business holding steady. Continue reading Big Tech Responds to Coronavirus, Improving Its Public Image

Despite growing usage of social media platforms during the coronavirus pandemic, the platforms’ ad businesses are plummeting. Twitter, for example, saw its daily usage skyrocket 23 percent this year, but its revenue may have dropped as much as 20 percent in March. As businesses have slowed down or shuttered, marketers are decreasing or even stopping advertising, which is the core support of media companies. In difficult economic times, advertising spending on the media sector is often the first to be cut. Continue reading Advertising Sales Plummet Even as Social Media Usage Soars

With millions of Americans stuck at home, Facebook’s usage — especially messaging and video calls — has skyrocketed, and driven traffic to purveyors of coronavirus news. So much so that, as of a week ago, more than 50 percent of the articles being read on Facebook in the U.S. were coronavirus-related, and U.S. traffic from Facebook to other sites also soared 50+ percent due “almost entirely” to the coronavirus. But the social media companies aren’t spared the economic impact of the virus: a decrease in marketing dollars. Continue reading Coronavirus Transforms Facebook into Major News Hub Again

Nielsen revealed that, as coronavirus cases rose in South Korea, TV viewership increased 17 percent. In Italy, it rose 6.5 percent, with a 12 percent spike in Lombardy, particularly hit hard by the virus. That trend has arrived in the U.S. where, said Nielsen, in the Seattle area total television use (which includes live TV, on-demand viewing, streaming and gaming) rose 22 percent on March 11 from the week before. Streaming also increased 20 percent globally. Still, it may be a short-lived panacea for many media companies. Continue reading Coronavirus Leads to an Increase in TV Viewing and Streaming

Fox Corporation is purchasing San Francisco-based, ad-supported streaming platform Tubi for $440 million in cash and the potential of $50 million in future deferred consideration and unvested options. Tubi, which currently has 25 million users in North America and Australia, streams thousands of movies and TV shows from more than 250 content partners including Lionsgate, Paramount Pictures and Warner Bros. Tubi is accessible via numerous streaming devices, including the Amazon Fire TV Stick, Apple TV, Roku, and smart TVs from brands such as Samsung and Sony. Continue reading Fox Corporation Acquires Streaming Platform Tubi for $440M