Beginning in August, Google Chrome will block the Internet’s most intrusive ads: long pre-roll video ads that can’t be skipped, mid-roll ads that appear part way through a video, and large display ads covering more than 20 percent of the screen. These ad types will be banned only on short-form videos under eight minutes. Google’s move follows new rules just set by the Coalition for Better Ads (CBA), whose other members include Facebook, the Interactive Advertising Bureau, and the World Federation of Advertisers. Continue reading Google Chrome to Adopt New Coalition for Better Ads’ Rules

The Ninth U.S. Circuit Court of Appeals in San Francisco ruled unanimously that privately operated Internet platforms can censor content at will — a rebuke of the argument advanced in conservative circles that the platforms are bound by the First Amendment. The case in question was the YouTube channel of Prager University, a non-profit founded by radio host Dennis Prager. YouTube tagged dozens of PragerU’s videos as “inappropriate,” and stripped their advertising, which led the channel to file a lawsuit in 2017. Continue reading Appeals Court Agrees Internet Platforms Can Censor Content

At the HPA Tech Retreat in Rancho Mirage, California, Thompson Coburn partner Jim Burger presented his annual update on activities in Washington D.C. relevant to the media and entertainment business. Among the numerous copyright issues that Burger examined was the long-running case of Oracle America v. Google, which is centered on whether or not Oracle’s Java APIs are copyrightable. Google used early versions of the APIs to create its Android operating system. Continue reading HPA Tech Retreat: An Update to Compelling Copyright Issues

Facebook published a white paper outlining how it would like lawmakers to regulate the Internet, including a new model for platforms’ legal liability and a “new type of regulator” to oversee the rules governing harmful content. The white paper appeared at the same time chief executive Mark Zuckerberg wrote an op-ed published in The Financial Times and went to Brussels for meetings with European Commission executive vice president/competition commissioner Margrethe Vestager and other senior EU officials. Continue reading Facebook White Paper Reveals Ideas For Internet Regulation

Facebook has made adjustments to its policy on digital political advertising after reports emerged that 2020 presidential candidates are paying Instagram influencers. It will now require candidates buying branded content to register as political advertisers. FTC commissioner Rohit Chopra stated that a 2017 policy requiring influencers and marketers to reveal any “material connection” to advertisers is under review, adding that, “we may need new rules for tech platforms and for companies that pay influencers to promote products.” Continue reading Facebook Creates Changes to Its Rules on Paid Political Ads

Roku, which posted 52 percent growth and generated $1.13 billion last year, predicted that revenue will increase 42 percent to $1.6 billion in 2020. The growth is, in part, a reflection of the explosion of streaming video services with the recent additions of Disney+, Apple TV+ and upcoming Peacock and HBO Max. Strategy Analytics reported that Roku is the U.S. market leader in connected TV devices. At the end of Q4, Roku stated it had 36.9 million active accounts, a 36 percent increase from the previous year. Continue reading Roku Reports Robust Growth in Q4, Predicts Future Success

WhatsApp head Will Cathcart revealed that the app now has more than two billion active users; numbers were last released two years ago. Cathcart also emphasized that he will continue to defend the messaging app’s encryption, noting that, “for all of human history, people have been able to communicate privately with each other … and we don’t think that should go away in a modern society.” Facebook, which acquired WhatsApp for $21.8 billion, finds encryption a barrier to recuperating its investment. Continue reading WhatsApp Chief Pledges to Safeguard Messaging Encryption

The newly integrated ViacomCBS is combining its assets to fuel a streaming service based on CBS All Access, say sources. Executives are reportedly considering an ad-supported service that will integrate Viacom’s Pluto TV, Nickelodeon, BET, MTV, Comedy Central and Paramount Pictures with CBS All Access. Also on the drawing board is an ad-free version and a premium version including Showtime. No name or price point have been set, although sources stated the basic services will probably be less than $10/month. Continue reading ViacomCBS Reportedly Developing a New Streaming Service

In China, four major mobile companies have teamed up to replace Google Play, which cannot operate there. Xiaomi, Huawei Technologies, Oppo and Vivo have revealed plans to debut what they’ve dubbed the Global Developer Service Alliance (GDSA), to make it easier for game, music, movie and other app developers to sell their wares in overseas markets. According to sources, GDSA was originally going to launch in March, but it’s unknown whether that might be delayed by the coronavirus outbreak. Continue reading Chinese Mobile Giants Join Forces to Develop App Platform

Five years ago, Amazon acquired Twitch and got a leg up in video game streaming. Now Amazon is reportedly preparing to wrest new revenue from Twitch by selling its streaming technology to other companies. In doing so, the company would be taking the same path it did with Amazon Web Services (AWS), which was first used internally and then rolled out for general use. AWS now accounts for half of all Amazon revenue. Should Amazon sell Twitch technology to third parties, it would likely rebrand it for potential buyers. Continue reading Amazon Reportedly May Sell Twitch Services to Third Parties

Twitter revealed that, in Q4, revenue rose 11 percent to $1.01 billion, the first time that quarterly revenue topped the billion-dollar mark, and surpassing the $992 million projected by Wall Street analysts. The company stated that income was $118.8 million, with costs rising 22 percent from a year earlier. Its operating income, a closely watched number, was $153 million, down from $207 million the previous year and lower than the $161 million predicted by analysts surveyed by FactSet. Shares rose about 15 percent. Continue reading Shares Rise as Twitter’s Revenue Passes $1B for First Time

The Justice Department is advancing its antitrust probe of Google with a more specific focus on how its third-party advertising business works with advertisers and publishers. The DOJ is also posing more detailed questions to executives inside the company, its rivals, advertising agencies, ad technology companies and publishers among others. Those questions center around Google’s integration of its ad server with its ad exchange, and Google’s requirement for advertisers to use its tools to buy ad space on YouTube. Continue reading DOJ’s Probe Into Google Focuses on Third-Party Ad Tools

In August this year, Google’s Chrome ad blocker will expand to include video, per the new set of standards just unveiled by the Coalition for Better Ads. The Coalition based the standards on global research from 45,000 customers. Websites with video, including Google’s, will need to review their ads for compliance with the new rules. Google joined the Coalition for Better Ads two years ago and started blocking ads not compliant with Coalition standards — including those on its own websites — since February 2018. Continue reading Updated Chrome Ad Blocker Will Soon Address Video Ads

Alphabet revealed Q4 operating income of $9.3 billion, well short of a “consensus projection” of $9.9 billion. FactSet reported that this is the ninth out of 10 quarters that the company missed projections on that metric. Its Q4 revenue, $46.1 billion, also fell short of analyst expectations of $46.9 billion. In after-hours trading, shares dropped 4.7 percent, but were up 11 percent for the year by Monday’s end. The news wasn’t all grim: for the first time, Alphabet revealed growth numbers for YouTube and cloud computing. Continue reading Alphabet Reports Robust Growth For YouTube and Cloud

Google controls approximately 90 percent of Internet search, and regulators, politicians, advertisers and users are sensitive to the tech giant’s efforts to wring more dollars out of that dominance. Twenty years ago, Google introduced text ads above search results and, over time, the company has made those ads less conspicuous. A recent design change prompted users to accuse the company of trickery to get them to click on ads, and marketers to complain the practice is a “shakedown” to push them to pay for ads. Continue reading Google Adjusts New Design Updates Following Complaints