Gaana is a growing streaming music service based in Noida, India that offers 45 million songs in 20 regional languages to its 152 million monthly users. Backed by India’s Bennett Coleman & Co. and China’s Tencent Holdings, Gaana offers hyperlocal content and voice-based search, ideal for those with limited literacy skills. Only about half of India’s 1.3 billion people are online, giving Gaana plenty of room to grow. Even so, numerous music streamers from outside India — including Spotify, YouTube Music and ByteDance’s Resso — are pursuing music market share there. Continue reading Indian Music Streamer Reaches 152 Million Monthly Users

Amazon broke previous records with its Q4 sales, and shares skyrocketed 10 percent in after-hours trading, adding $100 billion to its market value. Profits rose 8 percent to $3.3 billion during the holiday quarter, after suffering a 25 percent decline in Q3 due to the expenses of one-day shipping for Prime members. Q4 revenue rose 21 percent to $87.4 billion from the same period a year earlier.  A FactSet survey showed that earnings per share were $6.47 whereas analysts had predicted $4.04. Continue reading Amazon Reports Booming Sales, Profits, and Share Prices

Facebook’s revenue rose 25 percent to $2.11 billion for the quarter, beating analysts’ expectations of $20.9 billion. Its 2019 revenue rose almost 27 percent, with Q4 profits a 7 percent lift to $7.35 billion. The company reported that, even as expenses grew, its user base grew 9 percent from a year earlier to 1.66 billion, topping FactSet’s prediction of almost 1.65 billion. Not all is rosy, however: Facebook agreed to pay $550 million to settle an Illinois class-action lawsuit over use of its facial recognition technology. Continue reading Facebook Revenue Strong, Despite Facial Recognition Suit

Facebook’s Oversight Board, comprised of people from outside the company, will determine if specific user posts violate its rules. But the company just divulged that it expects the board to “come to a case decision, and for Facebook to have acted on that decision, in approximately 90 days,” a lengthy period of time that makes it unlikely the board will be able to block misinformation from spreading virally. The board may play a role, however, in changing the company’s policy on paid political ads. Continue reading Facebook Reveals More Details About Its Oversight Board

ByteDance has quickly built up a gaming division to enter a mobile arena currently dominated by Tencent Holdings. The company purchased gaming studios and exclusive rights to title distribution as well as building a team of 1,000 people by hiring and poaching talent. Its first two games will be released this spring to a global market. ByteDance first debuted Toutiao, a Chinese news aggregation app and launched TikTok and its Chinese version Douyin. Via the latter app, ByteDance has access to 400 million daily active users. Continue reading ByteDance Building a Gaming Division to Take On Tencent

During CES 2020, Spotify revealed plans to leverage its massive amount of user data in order to introduce targeted advertising in its exclusive podcast content. With its proprietary Streaming Ad Insertion (SAI) tech, Spotify will analyze data based on user location, type of device, gender, age and more to insert advertisements in real time (Spotify already automates dynamic ad insertion for its music streaming). The company could eventually become a major podcast ad network if it ends up placing ads in other networks’ content as well. Continue reading Spotify Plans to Run Targeted Ads in its Exclusive Podcasts

NBCUniversal presented its Peacock streaming service to journalists, ahead of the planned April 15th launch. The service, which relies on ads not subscriptions, will offer news, sports and other live broadcasts in addition to 15,000 hours of TV shows and movies. NBCUniversal chairman Stephen Burke described Peacock as “the equivalent of a 21st century broadcast business, delivered on the Internet.” Tina Fey, Seth Meyers and Jimmy Fallon were on hand as well as NBC News anchors Rachel Maddow, Lester Holt and Savannah Guthrie. Continue reading NBCUniversal Unveils Peacock to Media Prior to April Debut

The Internet of Things is about to offer middle America a new creative outlet. Italian startup LEDWORKS produces strings of individually addressable LED Christmas tree lights. Twinkly’s phone app maps the location of each individual light: one camera scan to map lights arrayed on a flat surface and two or three camera scans to map the lights arrayed around a 3D object like a Christmas tree or a wall outside. The app can then wirelessly load a program into the lights’ plug to display preset patterns and images or, if you are clever, patterns of your design. The current app can control up to 10,000 lights. By the end of 2020, Twinkly should be able to control 20,000 lights. Continue reading CES 2020: Holiday Smart Lights Have Multiple Applications

CES 2020 expanded its media and entertainment-oriented C-Space to cover more interests, but four themes repeated across virtually every conversation and panel: data, privacy, quality and a genuine respect for the audience. Data was at the heart of the discussions. Never before has there been more information available, but how it is managed emerged as a consensus issue because few companies are organized to share data and insights across their enterprise. With the promise of optimizing experiences for consumers is a balance of privacy. Continue reading CES: Marketers and Creators Give Audience Starring Role

Quibi founders Meg Whitman and Jeffrey Katzenberg opened the second day of CES unveiling their new mobile specific entertainment — and NBCUniversal chairman of advertising and partnerships Linda Yaccarino underscored the value and role of entertainment in her afternoon keynote. Even as screen sizes get bigger in the living room, the ubiquity of mobile screens drives Katzenberg and Whitman’s pitch to deliver A-list entertainment to audiences everywhere. Diverse, quality content serving audiences wherever they choose is Yaccarino’s mission for NBCU. Continue reading CES 2020: Quibi and NBCU Envision Future of Entertainment

A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Continue reading CES Panel on Transforming Contextual Advertising and Media

This month, Alphabet-owned YouTube will begin limiting the data it collects on children’s videos and stop showing data-driven personalized ads. Video creators will be responsible for designating their content as targeting children and will face Federal Trade Commission fines if they do not do so. The FTC also won’t allow comments or other features such as pop-ups meant to increase viewership. The new data collection limits will likely have negative financial implications for creators of free kids’ content. Continue reading YouTube Limits Data Collection, Targeted Ads on Kids’ Videos

Continue reading Dynamic Branding: Ryff’s Quest for Virtual Product Placement

Although YouTube made a splash announcing its plans to produce scripted entertainment, the platform is pulling back from that ambition, which it once saw as the tip-of-the-spear for its $12-per-month ad-free YouTube Premium. The arena of Subscription VOD has become more crowded than ever, as Apple, Disney, WarnerMedia’s HBO Max and, next year, NBCUniversal’s Peacock join stalwarts Netflix, Amazon, Hulu and HBO. YouTube chief business officer Robert Kyncl calls the sector “as crowded as L.A. traffic.” Continue reading YouTube, Facebook Step Back from Their SVOD Strategies

Netflix, which makes almost $16 billion in annual revenue from its 158 million global subscribers, prides itself on being free of advertising. But the company also is $12 billion in debt and facing increasing competition in the streaming video sector from rivals including Apple and The Walt Disney Company. According to eMarketer, Netflix’s “days at the top may be numbered,” and many experts believe that Netflix will eventually have to turn to advertising. Even without ads, however, Netflix is increasing brand engagement. Continue reading Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships