Google $2.1B Acquisition of Fitbit to Face Antitrust Scrutiny

Google is buying wearable fitness-tracking company Fitbit for $2.1 billion. But the deal already faces antitrust scrutiny as well as concern about the massive amount of personal private health data that Google will gain with the purchase. Google stated — and Fitbit chief executive James Park reiterated — that health data would not be used for Google’s advertising business, but that might not be enough for regulators. The 12-year old Fitbit pioneered wearables before the advent of smartwatches. Continue reading Google $2.1B Acquisition of Fitbit to Face Antitrust Scrutiny

Facebook Has Strong Q3, Settles Cambridge Analytica Suit

Facebook chief executive Mark Zuckerberg predicted a “tough year” ahead with the lead-up to the 2020 presidential elections, but the company showed strong Q3 earnings. FactSet said Facebook enjoyed $17.7 billion in total sales and $6.1 billion profit, exceeding Wall Street expectations. In after hours trading, shares rose 5 percent, having already risen more than 43 percent to date. Facebook also agreed to pay U.K.’s privacy regulator a £500,000 ($643,000) fine for its role in the Cambridge Analytica scandal. Continue reading Facebook Has Strong Q3, Settles Cambridge Analytica Suit

Zuckerberg Responds to Sorkin’s Open Letter of Criticism

Yesterday we reported that Jack Dorsey announced Twitter would ban all political ads, placing pressure on Mark Zuckerberg to reconsider Facebook’s laissez-faire approach to such content. As the CEOs’ opposing philosophies are generating a great deal of media buzz, screenwriter and director Aaron Sorkin published an open letter to Zuckerberg, criticizing the chief executive for not doing his part to stop the spread of misinformation on the social network. In response, Zuckerberg used lines from the Sorkin-penned 1995 film “The American President” to essentially call Sorkin a hypocrite. Continue reading Zuckerberg Responds to Sorkin’s Open Letter of Criticism

G/O Media Faces Autoplay Ad Pushback and Exiting Staff

To boost impressions for Farmers Insurance Group, G/O Media — publisher of the (former Gawker Media) sites including Deadspin and Gizmodo — began showing sound-on automatic video ads on article pages. Employees pushed back against the process, believing that it would drive away users. Meanwhile, at Deadspin, when its owners instructed journalists to only cover sports, the interim editor-in-chief refused and was fired. An estimated nine veteran journalists quit in protest against the unpopular move. Continue reading G/O Media Faces Autoplay Ad Pushback and Exiting Staff

Jack Dorsey Announces Twitter’s Plan to Ban Political Ads

Twitter chief executive Jack Dorsey revealed yesterday that the social platform would ban all political advertisements. Dorsey believes such content has “significant ramifications that today’s democratic infrastructure may not be prepared to handle,” and that manipulated videos and the spread of misinformation are creating challenges at an “overwhelming scale.” The move adds another layer to the debate over online advertising, social media and free speech — especially in the political arena — and increases the pressure on Facebook CEO Mark Zuckerberg to reconsider his laissez-faire approach. Continue reading Jack Dorsey Announces Twitter’s Plan to Ban Political Ads

Advertisers Turn to Streaming Services for More User Data

As streaming services proliferate, so does the technology that tracks their viewers. AT&T, Roku, and ad giant Publicis, among others, are harvesting viewers’ email addresses and the devices they use to stream content. Privacy advocates are concerned, with Center for Digital Democracy executive director Jeff Chester calling the practice a “digital daisy chain of data-gathering on viewers.” But advertisers find the opportunity to gather the specific data available with streaming services too appealing to pass up. Continue reading Advertisers Turn to Streaming Services for More User Data

Facebook Will Pay For News, But Will Not Mine or Sell Data

Facebook, which has had a mixed relationship with news media, debuted Facebook News, a section devoted to news stories from a range of publications including The New York Times, The Wall Street Journal, The Washington Post, BuzzFeed and Business Insider. Most notably, Facebook is paying for use of the content, inking some deals that top $1 million, and letting professional journalists choose some of the stories to be published. Chief executive Mark Zuckerberg urged all online platforms to support professional news outlets. Continue reading Facebook Will Pay For News, But Will Not Mine or Sell Data

Twitter Tackles Abusive Tweets, Ad Glitches Hurt Revenue

Twitter’s shares dropped 20 percent with the news that revenue and profit in Q3 were below Wall Street expectations. The company added six million more users in Q2 — for a total of 145 million — likely due to changes that allow users to follow content of greatest interest to them. Twitter also reported that its machine learning-enabled tools now remove fully half of all the abusive tweets on its platform without relying on anyone to report them. This change is much welcomed given the platform’s persistent problem of abuse. Continue reading Twitter Tackles Abusive Tweets, Ad Glitches Hurt Revenue

TikTok Draws Concerns of U.S. Lawmakers, Growth Slows

Chinese short video app TikTok has had a total of 1.45 billion installs since debuting two years ago. It’s been installed 564 million times this year, and parent company ByteDance is considered the world’s largest startup, with a valuation of $75 million according to CB Insights. But, according to Sensor Tower data, Q3 2019 is the first quarter TikTok has seen a slowdown of user downloads, 4 percent from last year, to 177 million first-time users. U.S. lawmakers want to know if the app is a national security risk. Continue reading TikTok Draws Concerns of U.S. Lawmakers, Growth Slows

Major Tech Firms Are Taking Action to Combat Deepfakes

Ahead of next year’s U.S. Presidential election, social platform Twitter is planning to introduce a new policy that intends to help curb manipulated media including altered videos known as “deepfakes.” Twitter plans to create its first ever such policy regarding deepfakes and will seek feedback from the public in doing so. Meanwhile, Amazon Web Services has joined Facebook, Microsoft and others in the Deepfake Detection Challenge (DFDC) and will serve as a tech partner and committee member helping to oversee the challenge. Continue reading Major Tech Firms Are Taking Action to Combat Deepfakes

KidHQ: Walmart and Mattel Renting Space in Virtual Store

Online toy shopping is getting increasingly creative, as digital reality tools rise in popularity among retailers and consumers. Walmart and Mattel are now leasing “floors” at the BuzzFeed-produced interactive video experience KidHQ, a virtual reality store that allows users to browse products via choose-your-own-adventure-style videos. Both companies are looking ahead to the holiday season as they try to sell toys ranging from Barbies to “Frozen 2” merchandise, and are using interactive video to connect with consumers to do so. 

Continue reading KidHQ: Walmart and Mattel Renting Space in Virtual Store

Amazon Curated Annual Holiday Toy Guide Comes at a Cost

Amazon released its annual Holiday Toy Guide featuring more than 1,700 “curated” items. In order to be considered for a spot in the well-regarded guide, Amazon charges toy companies millions of dollars, according to documents reviewed by Bloomberg. Amazon sells “Holiday Toy List” sponsorships for up to $2 million, and “the more sponsors pay, the more products they can nominate to be on the list and the more prominently their own products will be featured on the popular website.” Amazon’s summer toy list charged lower rates.

Continue reading Amazon Curated Annual Holiday Toy Guide Comes at a Cost

Facebook Falls, Amazon Rises, and Apple Holds Top Spot

In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

Continue reading Facebook Falls, Amazon Rises, and Apple Holds Top Spot

TiVo Introduces Its Free, Ad-Supported Streaming Service 

On Tuesday, TiVo officially entered the streaming content service arena with the release of its ad-supported streaming service, TiVo Plus. The new service appears to be the company’s answer to The Roku Channel. TiVo Plus is available for free but only to those who own TiVo devices, and it’s enabled by a partnership with XUMO, Jukin Media, and other publishers, allowing TiVo to offer a wide range of content. TiVo indicates that, in total, there will be thousands of movies and TV shows available to consumers. 

Continue reading TiVo Introduces Its Free, Ad-Supported Streaming Service 

Princeton Study Shows Smart TVs Are Collecting Your Data

While streaming your favorite show on Netflix via an Internet-connected smart TV, your data is being collected, according to a new study from Princeton University, which found that smart TVs are equipped with data-collecting trackers. Researchers built a bot that installed thousands of channels on both Roku and Amazon Fire TV devices and mimicked human behaviors like watching videos and browsing. When the bot ran into an ad, it tracked what data was collected. Researchers claim there’s little consumer awareness of this activity.

Continue reading Princeton Study Shows Smart TVs Are Collecting Your Data