Amazon Prime Video is releasing a newly redesigned app that promises to bring “clarity and simplicity back to streaming” with AI-powered improvements to navigation, personalization, purchases and recommendations. Among other upgrades, the app makes it easier to quickly identify movies and series that are available to Prime members at no additional cost. Prime members had been lobbying for a brighter line between what is included with a subscription and what comes with an additional cost. A global rollout began this week, and eventually the app will be available to all Prime Video customers. Continue reading Responding to Members, Prime Video Updates User Interface

Google has reconsidered its previously announced plan to turn off third-party tracking cookies in its Chrome browser in favor of an option to be controlled by consumers. The original plan was pushed back a few times but was expected to take place early next year. Competitors and regulators have raised concerns about the deprecation that would have left Google — which hauled in more than $237.86 billion in ad revenue last year — free to use its own tracking to serve targeted ads to those using Chrome. Google is now developing a new plan to let consumers make their own informed decisions about whether to allow third-party cookies. Continue reading Google Changes Direction with Plans for Third-Party Cookies

Altice USA has launched a new Internet package for its Optimum Stream platform. Called Entertainment TV, the virtual MVPD service offers premium entertainment content for $30 per month. The move comes as Altice says Optimum is further expanding its Optimum Stream product offering to homes in the U.S., including in Arkansas, Arizona, Louisiana, North Carolina and Texas. Optimum Stream was previously available only to Optimum Internet customers in New York, New Jersey and Connecticut. Optimum Stream debuted in 2021, targeting consumers without linear TV who would be interested in subscribing to a broadband service for $5 per month. Continue reading Altice USA Bows Entertainment TV Internet Streaming Service

Netflix reported that its popular streaming service has added 8.05 million subscribers during Q2, a healthy gain from 5.89 million newcomers during the same period a year earlier. The streamer’s total of more than 277 million worldwide customers makes it by far the largest subscription service of its kind. Revenue climbed to $9.56 billion, a nearly 17 percent second quarter gain that outperformed its own projections. Subscriptions on the ad-supported tier grew 34 percent compared to Q1. Amidst upheaval in more traditional media environs, Netflix seems to be gliding along, closing Thursday with a market valuation of $277 billion. Continue reading Netflix Reports Q2 Subscriber Growth as Revenue Tops $9.5B

Suno, the AI text-to-music startup that along with AI music generator Udio is currently being sued by the Recording Industry Association of America, has launched its long-awaited mobile app. Likened to a pocket-sized virtual music studio, it is available for free (with ads) to iOS users in the U.S. Suno says a global rollout is coming soon, as is a mobile app for Android. “Whether you’re a shower singer or a charting artist, we break barriers between you and the song you dream of making. No instrument needed, just imagination,” touts Suno’s landing page on Apple’s App Store. Continue reading Suno’s AI Music Generator Is Now Available for iOS Devices

DreamFlare has emerged from stealth to launch what is being billed as the first streaming platform for GenAI video. In addition to the consumer-facing subscription platform, the business model includes a sort of AI studio where creators can tap the expertise of professional storytellers to produce AI video using third-party tools like Runway, Sora and Midjourney. The company will feature two types of content: Flips, which are animated narratives with audio that viewers can also examine frame-by-frame, as with comic books, and Spins, described as “short movies” featuring branched narratives that provide interactive plot choices. Continue reading DreamFlare Launches AI Video Studio and Streaming Service

Generative video creation and editing platform Captions has raised $60 million in Series C funding. Founded in 2021 by former Microsoft engineer Gaurav Misra and Goldman Sachs alum Dwight Churchill, the company’s technologies — Lipdub, AI Edit and the 3D avatar app AI Creator — have amassed more than 10 million downloads for mobile, the firm says. The C round brings its total raise to $100 million for a stated market valuation of $500 million. With the new funding, Captions plans to expand its presence in New York City, which is “emerging as the epicenter for AI research,” according to Misra. Continue reading Captions: Generative Video Startup Raises $60 Million in NYC

New York-based AI startup Runway has made its latest frontier model — which creates realistic AI videos from text, image or video prompts — generally available to users willing to upgrade to a paid plan starting at $12 per month for each editor. Introduced several weeks go, Gen-3 Alpha reportedly offers significant improvements over Gen-1 and Gen-2 in areas such as speed, motion, fidelity and consistency. Runway explains it worked with a “team of research scientists, engineers and artists” to develop the upgrades but did not specify where it collected its training data. As the AI video field ramps up, current rivals include Stability AI, OpenAI, Pika and Luma Labs. Continue reading Runway Making Gen-3 Alpha AI Video Model Available to All

Spotify recently introduced a new $10.99 per month Basic streaming plan in the U.S., which includes “the music streaming benefits of your Premium plan without the monthly audiobook listening time.” As part of its move to provide “more choice for U.S. subscribers,” Spotify now offers subscriptions including an $11.99 per month Premium Individual plan, $16.99 Premium Duo option, $19.99 Premium Family (for up to 6 members of one household), and Audiobooks Access for $9.99 per month. Additionally, in an effort to boost video content the company is allowing podcasters, even those not officially hosted by Spotify, to upload video podcasts. Continue reading Spotify Offers Basic Streaming Plan, New Podcaster Feature

Fox Corporation’s ad-supported video-on-demand streaming service Tubi is launching in the United Kingdom with a content library of 20,000 movies and TV shows. With almost 80 million monthly active users, Tubi has grown quickly in the U.S. since its debut on the Nielsen Gauge just over a year ago and it is exporting the formula overseas. The new UK service will rely primarily on content from companies including Disney, Lionsgate, NBCUniversal and Sony Pictures Entertainment, as well Tubi Originals, arthouse fare and films from Bollywood and Nigeria, known as “Nollywood.” Continue reading Fox Streamer Tubi Seeks to Replicate its U.S. Success in UK

Toys R Us is the first company to use OpenAI’s generative video platform Sora to produce a commercial, or what is being described as a “brand film.” With a running time of 1:06, the spot depicts company founder Charles Lazurus as a young boy, “envisioning his dreams” for the toy store and mascot Geoffrey the Giraffe. It was co-produced and directed by Los Angeles creative agency Native Foreign co-founder Nik Kleverov, who has alpha access to the pre-release Sora. Toys R Us says that from concept to completed video, the project came together in just a few weeks to premiere at the 2024 Cannes Lions International Festival of Creativity. Continue reading Toys R Us and Native Foreign Create Ad Using OpenAI’s Sora

Amazon is launching Ad Relevance, a cookieless consumer tracking solution that will be available to those using Amazon DSP, a tool that lets advertisers buy Internet ad placements on and off Amazon’s website. Ad Relevance “uses the latest in AI technology to analyze billions of browsing, buying, and streaming signals in conjunction with real-time information about the content being viewed” to reveal customer shopping patterns and serve relevant ads across devices, channels, and content types without using third-party cookies. The technology accommodates Google’s long-delayed cookie deprecation, currently set for 2025. Continue reading Amazon Debuts Ad Relevance Cookieless Solution in Cannes

New documents submitted to state regulators for license applications are shedding light on how Elon Musk plans to make his X app into a payment platform that competes with services like Venmo and PayPal. Plans include letting users store money within their X accounts that can then be applied to purchases — including in physical stores — or issuing payment to other individuals or businesses. The filings come as X seeks to expand its revenue pool beyond advertising, which had in its Twitter days accounted for as much as 90 percent of sales. Ad income is said to have fallen below that threshold since Musk purchased the company in October 2022. Continue reading Musk Takes Next Step Toward Making X an ‘Everything App’

Business-focused social network LinkedIn says video uploads have increased 45 percent on the platform, year-over-year, so it’s testing the Wire Program for in-stream video ads to run alongside publisher content from Bloomberg, Forbes, NBCUniversal, Reuters and The Wall Street Journal, among others. The B2B social network is also expanding capabilities in Accelerate, its AI campaign creation and optimization offering. The new features are part of LinkedIn’s effort to boost marketer participation in brand-building and engagement among what the company says is a community of one billion global professionals. Continue reading LinkedIn Boosts AI, Joins Publishers on In-Stream Video Ads

Alphabet is rolling out the Google TV network, an advertising platform that will for the first time allow media buyers to slot ads across the entire Google TV platform of more than 125 channels with one transaction. Google says those ads will reach the 20 million monthly active users who use Google TV and other Android TV OS devices to watch live sports, full-length TV shows, movies and more. Initially offering “staple connected-TV ad formats” — including non-skippable and 6-second bumpers ads — placed in-stream, Google says there are more formats to come. Continue reading Google TV Network is Alphabet’s New In-Stream Ad Platform