The Federal Trade Commission (FTC) will create a task force to take a broad look at potential antitrust violations in the tech industry, including re-examining already-approved mergers — possibly undoing deals deemed to have an anti-competitive impact today. At the same time, the FTC brought its first case against using fake ads to sell online products, settling with the New York City-based Cure Encapsulations and its owner for paying for fake ads about a weight loss product to be posted as Amazon reviews. Continue reading FTC Targets Anti-Competitive Violations, Fake Amazon Posts

Many smartphone users provide personal data to apps, from intimate health information to shopping habits. What the users don’t know is that Facebook culls the data seconds after they enter it, even if they have no connection to Facebook. Eleven popular apps, which have been downloaded millions of times, have been sharing data with Facebook — without any obvious disclosure to users providing that sensitive data. The revelation of that information has created a shakeup at Facebook and the involved apps. Continue reading Facebook’s Latest Misstep: Culling Data From Popular Apps

New estimates from eMarketer indicate that advertisers in the U.S. will spend more on digital advertising through the likes of Facebook and Google in 2019 than traditional media such as television, radio and newspapers. Advertisers are expected to spend in excess of $129 billion on digital advertising this year as compared to the more than $109 billion they will spend on traditional advertising. The shift would mark the first time in history that digital advertising would comprise more than half of the U.S. ad market. Continue reading Advertisers to Spend More on Digital Than Traditional Media

As it continues to ramp up its profile as a media company and aims to better compete with popular social platforms such as Snapchat and Instagram, Twitter has been testing a visual sharing tool described in its code as the “News Camera.” While Twitter users can already share images and video, this enhanced camera tool would encourage them to do so more frequently. The feature is accessible via a swipe on the home screen and offers users the ability to add captions to photos, video and live broadcasts before such content goes to the timeline. Continue reading Twitter Is Working on Snapchat-Like ‘News Camera’ Feature

During this week’s HPA Tech Retreat, BBC production standard lead Andy Quested reported on Digital Out-of-Home (DOOH) screens, which are enjoying a robust 10 percent year-on-year growth. In 2018, these screens were estimated to have a 40 percent reach in the U.S., with an 11 to 18 percent reach worldwide. These advertising billboards play digital video, often mixed with artificial intelligence, interactivity and other new technology tricks, and are now responsible for a 50 percent share of the U.K.’s out-of-home ad dollars. Continue reading HPA Tech Retreat: Advance of Digital Out-of-Home Screens

Facebook is increasing its efforts to boost content on Facebook Watch, promising content creators they can connect with communities and make serious money via ads. Even though Facebook is behind powerhouse YouTube, the company has also staked out an impressive presence at the first VidCon London, running February 14-17, and is holding an invitation-only Facebook Creator Day in London just prior to that. Self-help guru Jay Shetty, who has 20+ million Facebook followers, is the platform’s face at the event. Continue reading Facebook Watch Courts Content Creators at VidCon London

Microsoft’s LinkedIn is the latest social platform to pursue the growing popularity of online video. The network, now touting nearly 600 million global users, is launching a live video feature that allows individual users and organizations to broadcast video in real-time to select groups or the LinkedIn community. “LinkedIn Live” will initially be offered as an invite-only beta test in the U.S. with plans for a contact form in upcoming weeks for others interesting in trying the new feature. LinkedIn is partnering with several developers of live streaming services to help creators produce more polished video content. Continue reading LinkedIn Launches Beta of Its Live Video Broadcast Feature

Germany’s Federal Cartel Office, the country’s competition authority, issued an antitrust argument to restrict Facebook’s data collection. Stating that Facebook currently provides users with a stark choice between allowing the company to collect unlimited data or not using the site, the Federal Cartel Office stated that Facebook must allow users to refuse the company’s bid to collect their data and automatically merge it with data from Instagram, WhatsApp and non-Facebook sites. The decision impacts 32 million German users. Continue reading German Antitrust Ruling Restrains Facebook Data Collection

The number of Snapchat app users will remain the same this quarter, news that was a relief to investors and helped propel Snap shares up 22 percent, to $8.62 in after hours trading. Since it went public in March 2017, Snapchat has competed with Facebook’s Instagram, which adopted many Snapchat features. Snap also redesigned the app, to the dismay of some advertisers and users. In Q4, Snap, with 186 million daily active users, was on a par with the previous quarter, although down one million from the same period a year ago. Continue reading Snap Maintains User Numbers, Aims for Profitability in 2019

Twitter shared details regarding its total number of daily users for the first time, and it turns out the platform has more than 60 million fewer daily users than Snapchat, and significantly less users than Facebook’s messaging service WhatsApp. However, since Twitter currently has 126 million daily active users (DAU), that means about 39 percent of its monthly active users (MAU) are now using the app on a daily basis, which should prove to be an important metric to investors as it shows that Twitter is in fact growing. Continue reading Twitter Releases Daily Active Users Total For the First Time

Alphabet’s revenue is booming, but its costs are also increasing, the result of its efforts to diversify beyond online advertising. Thus, although Internet search showed very strong returns, Alphabet shares fell in after-hours trading due to its shrinking margins and slower revenue growth. In addition to its Google search engine, Alphabet comprises YouTube and Waymo self-driving car divisions. The parent company’s increased spending on those two divisions in Q4 pushed margins down to 21 percent from 24 percent a year earlier. Continue reading Alphabet Revenue Robust, But Costs of Diversification Grow

Vice Media’s new CEO Nancy Dubuc plans strategic changes to help limit spending and increase company profits. Part of the reorganization will involve laying off about 10 percent of staff (roughly 250 people) across all departments. The Canadian digital media and broadcasting company is expected to shift its focus to film, television and branded content, in addition to restructuring its international teams. The news follows Vice’s hiring freeze in 2018 and recent announcements from other media companies regarding layoffs. Continue reading Vice Media Is the Latest to Announce Trimming Its Workforce

Despite the widespread pushback against their privacy policies and lack of regulation, Facebook and Google are enjoying booming ad sales. According to industry analysts, robust consumer spending and the continued evolution from brick-and-mortars to online shopping is what’s keeping digital ad sales healthy. At online advertising agency Merkle, associate director of research Andy Taylor noted that, despite its woes, Facebook — especially Instagram — continues to do well among advertisers. Continue reading Facebook, Google Continue to Experience Digital Ad Growth

Facebook is unveiling new tools to prevent the spread of fake news and misinformation, including making more information available about political ads on its platform. The tools will first debut in India next month and then to the European Union in March. Facebook is also tweaking its moderation, announcing plans for an outside group or board to review its content decisions, giving it authority to reverse internal content decisions. The board will be comprised of 40 members worldwide chosen by Facebook. Continue reading Facebook Unveils Tools to Prevent the Spread of Fake News

Snap Inc. is reportedly mulling the introduction of longer lasting or permanent content to its popular Snapchat app, which has found a significant audience with a model based on disappearing photos and videos. Changing its most iconic feature would mark a major departure for Snap, but could lead to a much needed revenue source for the company if it doesn’t alienate its current users. Snapchat, which launched in 2011, is particularly popular with teens and millennials. Snap is also said to be considering an option that would allow for identifying users who create public posts. Continue reading Snapchat Considers Shift in Its Model with Permanent Snaps