By
Rob ScottJuly 27, 2018
Facebook aims to beef up Workplace, its enterprise messaging competitor to Slack, with the acquisition of email startup Redkix’s talent and technology. Facebook plans to enhance the communication functionality of Workplace with the Redkix app that combines email, calendar and messaging features. Facebook did not reveal specifics regarding integration of the technology or the acquisition financials. The Redkix app is expected to shut down, while.the company’s employees — including CEO Oudi Antebi and CTO Roy Antebi — will join the Facebook Workplace team. Continue reading Facebook Picks Up Redkix to Enhance Workplace Messaging
By
Debra KaufmanJuly 26, 2018
Facebook has been planning an “innovation hub” in Hangzhou, China — home to Chinese Internet leader Alibaba Group — to support that nation’s startups and developers as well as increase its own presence in the country. However, the approval that was briefly listed on a Chinese government database has now disappeared and, according to one source, the approval has been withdrawn. Facebook has been blocked in China since 2009, spurring the company to find other ways to position itself there. Earlier this year, it inked an agreement with Xiaomi to build a VR headset for the Chinese consumer market. The company planned to provide training and workshops through the proposed hub.
Continue reading Facebook’s Plans for Innovation Hub in China Hits Roadblock
By
Debra KaufmanJuly 25, 2018
Despite the impact of new European regulations, Google just reported sales and profit that exceeded analysts’ expectations. The Silicon Valley company’s shares hit an all-time high, rising 3.9 percent to $1,267 in after-hours trading. The result is proof that advertisers aren’t put off by European regulations or allegations that Google abuses its dominant position in the marketplace. Its parent company Alphabet, however, continues to see losses in its “Other Bets” category, which includes Waymo autonomous vehicles. Continue reading Google Absorbs EU Fine, Alphabet’s Other Bets Burn Money
By
Debra KaufmanJuly 24, 2018
At a meeting in Argentina of G20 finance ministers and central bankers, the Europeans pushed to advance global rules to tax the digital economy, contrary to the point of view of the U.S. delegation. The group’s final communiqué reiterated the body’s commitment to “address the impacts of the shift to a digital economy on the international tax system by 2020,” but gave no further details. Earlier this year, the European Commission proposed rules to make digital companies such as Amazon, Facebook and Google pay more taxes. Continue reading At G20 Meeting, Europeans Push Enactment of a Digital Tax
By
Debra KaufmanJuly 24, 2018
One day after Facebook said it would remove misinformation that could provoke violence, the company announced tweaks to WhatsApp, saying it would limit the number of groups to which a message could be forwarded on that platform. This specific move — which was requested by the Indian government — came after fake news widely forwarded via WhatsApp led to mob violence and the death of 20 people wrongly suspected of child kidnapping. WhatsApp has over 200 million monthly active users in India. Continue reading WhatsApp Hopes Changes Will Reduce Virality and Violence
By
Debra KaufmanJuly 23, 2018
Google engineers are working on Fuchsia, a project to create software that would replace Android. The new software is designed from the ground up to offer improved voice interactions, frequent security updates and “look the same” across multiple devices from laptops to IoT sensors. The move is in line with chief executive Sundar Pichai’s stated goal of integrating artificial intelligence with consumer products. Google first started posting Fuchsia code in 2016, and allowed some app developers to try out open source code. Continue reading Google Quietly Working on Fuchsia as Successor to Android
By
Rob ScottJuly 18, 2018
Google has been fined a record $5.06 billion by the European Union for antitrust violations. The tech giant is accused of abusing the market dominance of its Internet search services and Android mobile operating system. The record fine underlines how European regulators are pushing for more control in today’s digital economy. Google has 90 days to comply and pay the EU fine, or face penalties of up to 5 percent of parent company Alphabet’s daily worldwide revenues (Alphabet earned more than $9 billion in profit for Q1; Google’s net profit for 2017 was $12.62 billion). Google already announced it plans to appeal the ruling; the case could potentially last years. Continue reading Google Fined $5 Billion by European Union in Antitrust Case
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Debra KaufmanJuly 18, 2018
Instagram is threatening to overshadow its parent company Facebook. The platform now has 1 billion users, more than Facebook had when it bought Instagram for $715 million, and, according to Bloomberg Intelligence, is worth more than $100 billion. Most critically, Instagram appeals to a younger demographic, which Facebook needs to keep growing. Other Facebook users are also gravitating to Instagram’s more lighthearted photo and video app, in the wake of Facebook’s involvement in privacy and political scandals. Continue reading Facebook Strategizes Ways to Draft Off Instagram’s Growth
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Debra KaufmanJuly 16, 2018
Senators Edward Markey (D-Massachusetts) and Richard Blumenthal (D-Connecticut) have written a letter to Federal Trade Commission chair Joseph Simons requesting that his agency investigate the business practices of smart TV manufacturers. The two senators are concerned about “consumer privacy issues raised by the proliferation of smart TV technology,” since some companies are able to identify what people are watching and use that data to feed ads to other device’s in the consumer’s home. Continue reading Senators Request Investigation of Smart TV Privacy Practices
By
Debra KaufmanJuly 16, 2018
Anheuser-Busch, AT&T, Kellogg, Bayer and Nestle are a few of the advertisers using blockchain to dig deeper into the economics of online advertising. With blockchain, they can learn if real people or bots are viewing their ads and how much of their digital ad spending is going to middlemen. Blockchain, touted as a secure and transparent way to keep transaction records, is booming, and now the advertising world — rife with less-than-transparent dealings — hopes that blockchain can help cut down on wasted dollars. Continue reading Major Advertisers Use Blockchain to Trim Digital Ad Spending
By
Debra KaufmanJuly 12, 2018
Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Continue reading New Features Make it Easier to Run Ads on Google Services
By
Rob ScottJuly 12, 2018
In an effort to restore trust in its social platform, Twitter plans to “begin removing tens of millions of suspicious accounts from users’ followers” today, reports The New York Times. “Many users have inflated their followers on Twitter or other services with automated or fake accounts, buying the appearance of social influence to bolster their political activism, business endeavors or entertainment careers.” Twitter has acknowledged that easily creating or buying fake followers has negatively affected the legitimacy of the platform. Continue reading Twitter Cuts Millions of Followers to Combat Fake Accounts
By
Rob ScottJuly 11, 2018
The European Commission, executive arm of the European Union, is expected to issue a multibillion-euro antitrust fine against Google, according to insiders. Google will likely be charged with forcing the company’s search and Web browsing tools on manufacturers of Android-equipped mobile devices, which affects Google’s ecosystem and its successful advertising business. In addition to a hefty fine, Google will likely be ordered to make adjustments to its business practices in Europe related to Android, the most widely-deployed mobile operating system in the world. Continue reading Google Expected to Be Issued Major Antitrust Fine in Europe
By
Debra KaufmanJuly 10, 2018
Amazon’s advertising and e-commerce businesses are growing in strength, challenging the dominance of Google and Facebook. That’s because Amazon holds the key to a very important piece of information for advertisers — what people buy — and the tech behemoth is beginning to leverage that data. Amazon still makes most of its revenue via e-commerce and Amazon Web Services, but in the first three months of 2018, revenue for advertising jumped 139 percent to $2 billion. This shift has advertisers concerned. Continue reading Growing Strength of Amazon Advertising Biz Draws Concern
By
Debra KaufmanJuly 9, 2018
Smart TVs have become a boon to data collectors and their marketer-clients, who are using new technology to identify what people are watching on Internet TV, sometimes without their knowledge. San Francisco-based Samba TV, for example, which has collected viewing data from 13.5 million smart TVs in the United States, has raised $40 million in venture capital. About a dozen television manufacturers have inked deals with Samba TV to embed its software in some of their sets. Continue reading Marketers Use New Tech to Leverage Data From Smart TVs