By
Rob ScottFebruary 13, 2018
As part of Facebook’s broader news strategy, company exec Campbell Brown announced at the Code Media conference that the social platform plans to introduce a breaking news feature to its video streaming platform Facebook Watch. The company launched Watch in August to compete in the original video space across mobile, TV apps and desktop. Content partners earn 55 percent of ad revenue and Facebook gets 45 percent. Watch is different than Facebook’s video tab in that it offers exclusive content, personalized recommendations, subscription options and more. Continue reading Facebook to Include Breaking News Section in Watch Platform
By
Debra KaufmanFebruary 12, 2018
Startup MoviePass, which charges subscribers $10 per month for the option to watch one film per day in a participating theater, said it has passed 2 million subscribers. The company also reported that it was responsible for $128.7 million of the domestic box office for this year’s Oscar nominated films. MoviePass chief executive Mitch Lowe has described the math behind the company’s claim. He also has an explanation for how the company will survive its biggest economic challenge: that it loses money on any customers who sees at least two movies a month. Continue reading MoviePass Sells $128M in Tickets for Oscar-Nominated Films
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Debra KaufmanFebruary 9, 2018
The Winter Olympics is going to get wide coverage from NBC, which plans to live broadcast the events in PyeongChang, South Korea across all time zones and without delays. In contrast to the 2016 Summer Olympics in Rio de Janeiro, Brazil, this one will feature even more video on social media platforms. NBC and Intel plan to stream 30 events in virtual reality, including the opening ceremony, and Snapchat is launching a tool for NBC to feed snippets of live coverage into its app. Continue reading NBC, Intel and Snap to Stream Live Video of Winter Olympics
By
Debra KaufmanFebruary 9, 2018
Local news is already in sad shape, and Facebook and Google now aim to cover it rather than national news. But two editors of digital outlets are proposing a different model for invigorating local news, especially in urban areas that where the local press has been destroyed by digital technology. In this model, very good journalists would cover the news that no one else is covering — and ignore everything else that isn’t local news, including the Super Bowl, movie reviews and the stock market report. Continue reading Two Editors Describe New Model to Reinvigorate Local News
By
Debra KaufmanFebruary 6, 2018
Much to the surprise of viewers watching Super Bowl LII, Netflix debuted a trailer for its much-anticipated sequel to “Cloverfield” and “10 Cloverfield Lane,” titled “The Cloverfield Paradox” — and announced that the movie, produced by J.J. Abrams, would be available to stream as soon as the game ended. During the evening, filmmaker Ava DuVernay tweeted her support for the “woman of color-led, sci-fi thriller released worldwide day + date w/ big Netflix muscle for black director, his super producer + POC cast.” Continue reading Netflix Debuts ‘Cloverfield Paradox’ as a Super Bowl Surprise
By
Debra KaufmanFebruary 5, 2018
Alphabet, Amazon and Apple recorded glowing quarterly financial results for Q4 2017, for a combined market value of over $2 trillion. Apple’s revenue rose 13 percent to $88.29 billion, in part due to the iPhone X. Alphabet marked its 32nd consecutive quarter of revenue growth of 20 percent or more, and a 38 percent increase in revenue to $60.5 billion, with $1 billion per quarter profit in cloud computing. Amazon built beyond its core market, with the largest cloud-computing business, a Hollywood studio and the purchase of Whole Foods. Continue reading Alphabet, Amazon and Apple Post Record-Breaking Quarters
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Debra KaufmanFebruary 2, 2018
Since Facebook chief executive Mark Zuckerberg tweaked the social platform’s algorithm so that people see more content from family and friends than publishers in their News Feed, investors have been concerned that users won’t spend as much time on the platform and discourage marketers from placing ads. Facebook is now making the argument that the changes will actually benefit business, with the time people spend on the platform becoming more valuable. Its case is buttressed by a recent jump in revenue and profits. Continue reading Facebook Profit Jumps, Investors Wary of News Feed Tweaks
By
Rob ScottJanuary 31, 2018
In October, MPAA member studios 20th Century Fox, Columbia, Disney, Paramount, Universal and Warner Bros. teamed with streaming services Amazon and Netflix to sue TickBox TV over copyright infringement. Yesterday in California, U.S. District Judge Michael Fitzgerald sided with the studios and streamers by issuing “a preliminary injunction against the streaming device manufacturer to pause further potential infringement while the litigation plays out,” explains The Hollywood Reporter. “TickBox argues it only offers hardware, on which users can ‘voluntarily install legitimate or illegitimate software,’ and that access to the infringing content came from downloadable ‘themes’ that it didn’t create.” Continue reading Studios, Streaming Services Take on TickBox in Copyright Suit
By
Debra KaufmanJanuary 31, 2018
Before the European Union’s General Data Protection Regulation (GDPR) goes into effect on May 25, Facebook plans to debut a new privacy center that will be a hub for all its privacy settings. The company also published its “privacy principles” for the first time, with details of how it handles user information. Chief operating officer Sheryl Sandberg says the result will be a “good foundation” for meeting GDPR’s requirements. The GDPR limits how technology companies collect, store and utilize users’ personal information. Continue reading Facebook Lists its Privacy Principles as EU’s Data Laws Loom
By
Rob ScottJanuary 30, 2018
Get ready for more ads to appear on Twitter. The social platform is introducing sponsored Moments, which will bring brand sponsorship to its Moments publisher feature. Sponsored Moments are collections of tweets that are purposely packaged around an event or theme, such as an awards show or sports championship. Brands can run promoted tweets inside the collection and add branding to the cover image. For example, Bank of America recently sponsored a collection of tweets from Bloomberg about the World Economic Forum in Davos, Switzerland. Continue reading Twitter Pursues Advertising Revenue With Sponsored Moments
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Debra KaufmanJanuary 29, 2018
Facebook, Google and Twitter faced Congress in the past weeks to answer questions about how Russian companies and troll farms spread deceptions and inaccuracies before and after the 2016 U.S. presidential election. The digital tech companies were also asked if there was evidence of collusion between the Russian actors and the Trump campaign, and Google was asked specifically about its commercial dealings with a Russian broadcaster that, say federal intelligence agencies, is a Kremlin propaganda outlet. Continue reading Facebook, Google and Twitter Talk About Russian Interference
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Debra KaufmanJanuary 26, 2018
Snap has just made a radical change to how users can share their stories, in a move to expand its reach. Now, even people who haven’t downloaded the app will be able to access content via a link. Anyone with an official account, like celebrities, will be able to share stories, hosting the content on Snapchat.com. People without official accounts who submit content publicly to a group video will also be able to share their content. With this change, videos on Snap will be seen by more people, which could increase downloads. Continue reading Snapchat Debuts Stories Shared via Web to Spur User Growth
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Debra KaufmanJanuary 24, 2018
Q4 2017 marked Netflix’s biggest quarter to date; the video service signed 8.3 million new subscribers. That surpasses the 6.3 million new subscribers the company had predicted, and brings the company’s total number of global paid subscribers to 110.6 million. The news boosted Netflix shares 9 percent, and put its market capitalization above $100 billion. The growth also took place during a period in which Netflix has faced more competition, from a wide range of content distributors and producers. Continue reading Netflix Experiences Its Best Quarter for Signing Up New Subs
By
Debra KaufmanJanuary 23, 2018
Facebook launched its Watch video platform in the U.S. this summer, to increase viewership of videos on its site, and as a destination for longer-form video that stands apart from Facebook’s News Feed. In the few months it’s been live, Facebook Watch already includes hundreds of shows, including content funded by Facebook such as reality series, docu-series, a dating show and live-streaming weekly Major League Baseball games and NCAA college basketball. Now, Morgan Stanley reports on just how well Watch is performing. Continue reading Advertisers Strategize Response to Facebook’s Watch Platform
By
Rob ScottJanuary 22, 2018
During the Sundance Film Festival, theater subscription service MoviePass announced the launch of MoviePass Ventures, part of a new strategy to co-acquire films with distributors. Data firm Helios and Matheson Analytics Inc. (HMNY), now the majority owner of MoviePass, claims its new service is already boosting domestic box office. HMNY plans to invest in movies so that it can share in downstream revenues, including streaming, pay TV, Blu-ray, DVD, EST, PPV, and ancillary and foreign markets. HMNY could also eventually sell subscriber data to Hollywood studios for targeted marketing. Continue reading MoviePass Ventures Plans to Acquire Films With Distributors