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Debra KaufmanFebruary 26, 2018
T-Commerce, which allows consumers to buy items they see on TV shows directly from their set, is not new. Predicted since the 1980s, it’s appeared as Enhanced TV, T-Commerce and Shopification. The idea that a viewer could simply click on a sweater worn by her favorite sitcom character and purchase it is heady, but the difficulty of making items clickable frame-by-frame was (and is) a massive stumbling block. At the HPA Tech Retreat, RealNetworks described its T-Commerce solution, powered by computer vision. Continue reading HPA 2018: Real Networks Explores the Future of T-Commerce
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Rob ScottFebruary 20, 2018
Fox News is reportedly planning to launch a standalone subscription service by the end of this year, as more viewers abandon their cable and satellite TV packages. Despite a record 2017 for Fox News, its highest-rated year in terms of television audience, the network is expected to announce Fox Nation today, which will feature original programming. The new digital venture enters a growing field of web-only streaming TV offerings from the likes of HBO, Cinemax, CBS and Showtime. Additionally, CBS is planning CBS Sports HQ and ESPN is launching its ESPN Plus service this spring. Continue reading Fox News Ready to Announce Streaming Subscription Service
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Debra KaufmanFebruary 19, 2018
Snap is instigating a move to “separate the social from the media” on Snapchat, which, in part, will be represented by an interface redesign that distinguishes between Snapchat friends and professional content creators. Creators who have large followings, including so-called verified Snapchatters, will now, for the first time, have access to a variety of metrics, including engagement, demographics and story views, by year, month or week as well as how long viewers spent with each story. Continue reading Snap Offers Metrics for Creators to Avoid Exodus to Instagram
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Debra KaufmanFebruary 16, 2018
Google just released its Chrome-based ad blocker designed to stop ads from sites that are repeat offenders of the Coalition for Better Ads standard. Especially strict are Google’s standards for mobile ads; it will filter out pop-up ads, ad displayed before the content loads, autoplay video ads with sound, large sticky ads, flashing animated ads, fullscreen scroll-over ads and particularly dense ads. Some critics, however, say Google blacklisted ad formats that won’t impact its own business. Continue reading Google Releases its Chrome-Based Ad Blocker, Critics Cry Foul
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Debra KaufmanFebruary 16, 2018
By no later than July 2018, Facebook plans to introduce two smart speakers with 15-inch touchscreens. Code-named Aloha and Fiona, the two smart speakers, say sources, are aimed to let family and friends stay in touch with video chat and other social features. With the launch, Facebook joins Amazon, Alibaba, Apple, Google and Microsoft, all of which have debuted smart speakers into the global marketplace. According to Canalys, smart speaker sales are on track to double to over 50 million units in 2018. Continue reading Facebook to Enter the Smart Speaker Market With Two Devices
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Debra KaufmanFebruary 15, 2018
Google is taking a step in the direction of Snapchat and Instagram Stories, with new technology for mobile devices that lets users easily create and publish visual-centric stories. Dubbed AMP stories, the technology, to debut first as a developer preview, features swipeable slides of text, photos, graphics and videos. Time Warner’s CNN, Condé Nast, Meredith Corp. and Vox Media were among the publishers that aided in its development. AMP stories does not yet allow advertising, unlike Apple News and Facebook Instant Articles. Continue reading Google Debuts AMP Stories With Publisher Content for Mobile
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Debra KaufmanFebruary 14, 2018
Social media platforms that placed ads on pages espousing extremism and hate have vowed to take steps against this, but the brands involved, from AT&T to Kellogg, are also getting flak for appearing on the sites and inadvertently funding the purveyors of fake news and hate speech. That has happened because brands now depend on automated ad technology to reach targeted demographics, but they are now re-evaluating that strategy; Unilever is considering leaving YouTube and Facebook unless they gain control of the situation. Continue reading Brands Pressure Platforms to Resolve Hate, Fake News Issue
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Debra KaufmanFebruary 13, 2018
Viacom, which has hinted it might introduce a direct-to-consumer streaming service, revealed it will launch such a service by September 2018, with “tens of thousands of hours” of content from such channels as Comedy Central, MTV and Nickelodeon. The company is not, however, going to produce a dedicated cable alternative for cord cutters, as have YouTube TV, DirecTV Now, Hulu Live and Fubo. The packaging of the content will more likely be competitive with Hulu and Netflix. Pricing details were not available. Continue reading Viacom to Roll Out its Own Streaming Service Later This Year
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Rob ScottFebruary 13, 2018
As part of Facebook’s broader news strategy, company exec Campbell Brown announced at the Code Media conference that the social platform plans to introduce a breaking news feature to its video streaming platform Facebook Watch. The company launched Watch in August to compete in the original video space across mobile, TV apps and desktop. Content partners earn 55 percent of ad revenue and Facebook gets 45 percent. Watch is different than Facebook’s video tab in that it offers exclusive content, personalized recommendations, subscription options and more. Continue reading Facebook to Include Breaking News Section in Watch Platform
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Debra KaufmanFebruary 12, 2018
Startup MoviePass, which charges subscribers $10 per month for the option to watch one film per day in a participating theater, said it has passed 2 million subscribers. The company also reported that it was responsible for $128.7 million of the domestic box office for this year’s Oscar nominated films. MoviePass chief executive Mitch Lowe has described the math behind the company’s claim. He also has an explanation for how the company will survive its biggest economic challenge: that it loses money on any customers who sees at least two movies a month. Continue reading MoviePass Sells $128M in Tickets for Oscar-Nominated Films
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Debra KaufmanFebruary 9, 2018
The Winter Olympics is going to get wide coverage from NBC, which plans to live broadcast the events in PyeongChang, South Korea across all time zones and without delays. In contrast to the 2016 Summer Olympics in Rio de Janeiro, Brazil, this one will feature even more video on social media platforms. NBC and Intel plan to stream 30 events in virtual reality, including the opening ceremony, and Snapchat is launching a tool for NBC to feed snippets of live coverage into its app. Continue reading NBC, Intel and Snap to Stream Live Video of Winter Olympics
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Debra KaufmanFebruary 9, 2018
Local news is already in sad shape, and Facebook and Google now aim to cover it rather than national news. But two editors of digital outlets are proposing a different model for invigorating local news, especially in urban areas that where the local press has been destroyed by digital technology. In this model, very good journalists would cover the news that no one else is covering — and ignore everything else that isn’t local news, including the Super Bowl, movie reviews and the stock market report. Continue reading Two Editors Describe New Model to Reinvigorate Local News
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Debra KaufmanFebruary 6, 2018
Much to the surprise of viewers watching Super Bowl LII, Netflix debuted a trailer for its much-anticipated sequel to “Cloverfield” and “10 Cloverfield Lane,” titled “The Cloverfield Paradox” — and announced that the movie, produced by J.J. Abrams, would be available to stream as soon as the game ended. During the evening, filmmaker Ava DuVernay tweeted her support for the “woman of color-led, sci-fi thriller released worldwide day + date w/ big Netflix muscle for black director, his super producer + POC cast.” Continue reading Netflix Debuts ‘Cloverfield Paradox’ as a Super Bowl Surprise
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Debra KaufmanFebruary 5, 2018
Alphabet, Amazon and Apple recorded glowing quarterly financial results for Q4 2017, for a combined market value of over $2 trillion. Apple’s revenue rose 13 percent to $88.29 billion, in part due to the iPhone X. Alphabet marked its 32nd consecutive quarter of revenue growth of 20 percent or more, and a 38 percent increase in revenue to $60.5 billion, with $1 billion per quarter profit in cloud computing. Amazon built beyond its core market, with the largest cloud-computing business, a Hollywood studio and the purchase of Whole Foods. Continue reading Alphabet, Amazon and Apple Post Record-Breaking Quarters
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Debra KaufmanFebruary 2, 2018
Since Facebook chief executive Mark Zuckerberg tweaked the social platform’s algorithm so that people see more content from family and friends than publishers in their News Feed, investors have been concerned that users won’t spend as much time on the platform and discourage marketers from placing ads. Facebook is now making the argument that the changes will actually benefit business, with the time people spend on the platform becoming more valuable. Its case is buttressed by a recent jump in revenue and profits. Continue reading Facebook Profit Jumps, Investors Wary of News Feed Tweaks