By
Rob ScottJuly 18, 2017
Reelgood is a new site that offers a single interface for tracking content across 250 streaming services, essentially providing a contemporary TV guide for the streaming era. The service, which started as a social iPhone app centered on movies and evolved into a tool for content discovery, exited beta yesterday. The idea behind Reelgood is to provide viewers with an effective, customizable central hub to navigate the offerings of multiple services, including subscription video on demand and cable TV, without having to deal with a variety of different apps and interfaces. Continue reading Reelgood Helps TV Fans Discover, Track Streaming Content
By
Debra KaufmanJuly 18, 2017
Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online
By
Debra KaufmanJuly 18, 2017
As the $7.7 billion U.S. music industry has moved from CDs to streaming, the top venue has become — not Spotify or Pandora — but YouTube, which is responsible for 25 percent of all music streamed. But that’s a problem since accessing music on YouTube is free, and music labels are increasingly unhappy that the platform pays less for songs than other streaming sites, calling it a threat to the music industry. The music industry has begun taking its concerns to regulators, not just in the U.S., but around the world. Continue reading Music Industry, YouTube Battle Over Perceived ‘Value Gap’
By
Debra KaufmanJuly 17, 2017
Rival fantasy-sports companies DraftKings and FanDuel planned to merge last November, but that plan has now been nixed. In their statements about the cancellation of the merger, neither company mentioned the fact that the Federal Trade Commission filed an antitrust suit against the merger, but, in statements, the companies’ chief executives noted that the lawsuit would add cost, time and distractions to the proposed union. The companies both offer daily games that allow users to assemble virtual teams of real athletes. Continue reading DraftKings, FanDuel Cancel Merger In Face of FTC Lawsuit
By
ETCentricJuly 17, 2017
According to Morgan Stanley, as of March 2017 the net value of Netflix content was valued at $11 billion, significantly higher than the content assets of many top media companies. “At the same time, however, the revenue Netflix generates on that base of content trails traditional TV and film conglomerates,” reports Variety. “Netflix pulls in about $1 of revenue per dollar of net content value, versus $2-$4 among old-school entertainment companies.” There is no guarantee that Netflix, which just earned 92 Emmy nominations, can monetize its content similarly to traditional television networks, especially since it does not sell advertising. Regardless, Morgan Stanley analysts wrote “Netflix is building a much larger profit pool than the market understands.” Continue reading Morgan Stanley Values Netflix Content Assets at $11 Billion
By
Debra KaufmanJuly 13, 2017
YouTube is where 1.5 billion people go every month to watch videos for more than an hour a day, and influencers such as brothers Jake Paul and Logan Paul have millions of followers and draw in lots of digital ads. Facebook makes it easier for videos to go viral, but hasn’t had much success in getting viewers to watch videos for more than a few minutes. In an effort to do so, Facebook has turned to live sports, making its own programs and a handful of stars who crave Facebook’s enormous reach more than YouTube’s monetization. Continue reading Facebook Vies With YouTube for Digital Influencer Content
By
Debra KaufmanJuly 12, 2017
The difficult relationship between Google and Facebook and traditional journalism outlets is based on the fact that the former has control over digital advertising and distribution, disempowering the latter. Now, the News Media Alliance, that industry’s main trade group, is working to win collective bargaining rights with the digital titans they are forced to depend on, asking Congress for a limited antitrust exemption to do so. Experts give the effort long-shot odds, but news media industry is determined to proceed. Continue reading News Media Unite for Collective Bargaining with Tech Titans
By
Rob ScottJuly 12, 2017
Sony Music Entertainment has agreed to a new licensing deal with Spotify, which should be finalized in the coming weeks. “The agreement helps to clear the way for Spotify’s long-anticipated public offering, which is expected later this year or early next year,” reports Variety. An inside source suggests the deal is similar to the current Spotify agreements with Universal Music Group and digital rights agency Merlin. A major component of the deal is a windowing option, “whereby artists can withhold their releases from its free, ad-supported service for up to two weeks.” Continue reading Sony Music Reaches New Licensing Agreement with Spotify
By
Debra KaufmanJune 30, 2017
Trustworthy Accountability Group (TAG), an advertising industry alliance, has introduced a tool that will track apps promoting piracy, to alert advertisers not to run ads on such apps. The blacklist, which currently lists 8,000 violators, will be continuously updated with mobile apps that enable dissemination of pirated content, including music, movies, TV shows and games. TAG members and other organizations will help with the continual update. The MPAA and the Recording Industry Association of America both support TAG’s effort. Continue reading Ad Trade Group Launches New Tool to Blacklist Piracy Apps
By
Debra KaufmanJune 29, 2017
Facebook will begin to live-stream more than a dozen UEFA Champions League soccer matches in September via a partnership with Fox Sports. The deal includes double-headers during the group stage, four round of 16 games and four quarterfinal matches. With the Champions League, Facebook adds a high-profile event to its growing lineup of live sports. The social giant is betting that live sports, which draw viewers to comment on social media platforms, will also be appealing to advertisers. Twitter, for example, has already committed to all-day live video programming. Continue reading Facebook, Fox Sports Partner to Live Stream UEFA Soccer
By
Debra KaufmanJune 28, 2017
Google has just standardized its Gmail policy, saying it will no longer scan the user emails of its free consumer service in order to serve targeted ads. The company adopted this policy with its G Suite corporate customers’ emails, and now adds its consumer service to avoid confusion and create a single policy. Google says the new policy, which will impact 1.2 billion consumers, will become active later this year. The company will continue to serve ads, but will draw data from YouTube or search rather than emails. Continue reading Google Creates a Unified Corporate, Consumer Gmail Policy
By
Rob ScottJune 28, 2017
According to a new report from App Annie, the app economy will be worth $6.3 trillion in five years, up from $1.3 trillion in 2016. The average consumer is not downloading more apps, but is spending more time and money in apps. The measurement firm predicts the number of worldwide app users will nearly double to 6.3 billion in 2021, and the time those individuals use apps will more than double. Ninety percent of last year’s total app economy was represented by the purchase of goods and services through mobile apps, a figure App Annie expects will increase to 95 percent by 2021. Continue reading Mobile Commerce to Push App Economy Over $6T by 2021
By
Rob ScottJune 27, 2017
The European Union issued a record-breaking $2.7 billion fine against Google yesterday for violating EU antitrust rules. Margrethe Vestager, European commissioner for competition, announced that the seven-year investigation determined the U.S. tech giant had manipulated search results in order to place its own shopping service ahead of services offered by rivals, thereby creating an “illegal advantage.” Google now has up to 90 days to adjust its practices or potentially face additional penalties. The company is said to be considering an appeal. Continue reading Antitrust Case: EU Slaps Google With Record $2.7 Billion Fine
By
Debra KaufmanJune 27, 2017
Facebook is meeting with Creative Artists Agency, United Talent Agency, William Morris Endeavor and ICM Partners as part of its effort to debut original programs by the end of summer, say sources. The social media titan also said it will commit to hefty production budgets — up to $3 million per episode — similar to those of high-end cable shows, as well as more moderately priced shows costing mid-to-high six figures per episode. Facebook’s plan is to own as much of the content as possible. Continue reading Facebook Plans to Introduce Original Programs This Summer
By
Debra KaufmanJune 27, 2017
Amazon revealed to Reuters that it will charge advertisers $2.8 million for 30-second commercials during the NFL Thursday Night Football games it will stream live to Prime customers this upcoming season. Amazon is paying the NFL $50 million to stream the season’s 10 games, the company’s first major push into live sports. In addition to Amazon Prime streaming, the games will also be available on either CBS or NBC, each of which are airing five games. Last season, Twitter paid $10 million to stream Thursday night NFL games. Continue reading Amazon Prices NFL Thursday 30-Second Spot at $2.8 Million