YouTube has been getting pushback from marketers for placing their ads next to offensive videos. Twitter, which will begin a trial of advertising on Periscope, isn’t making the same mistake. In fact, the company is letting advertisers have complete control over where their message appears. With Periscope’s live feed, which has covered crimes and other violence, that’s a difficult promise to keep. But Twitter vice president Matt Derella assures advertisers they will be able to control and scale their ads. Continue reading Twitter Launches Marketer-Defined Advertising for Periscope

Streaming music service Spotify has acquired New York-based startup MightyTV, which created an app that uses artificial intelligence to provide video recommendations based on individual personal preferences and aggregated user ratings. The acquisition will provide Spotify with technology that could be used to target ads. The company is looking to ramp up ad revenue, since most of its millions of users opt for the free ad-supported version of its service. MightyTV has already shuttered its video app, and plans to integrate the technology into Spotify. The deal will also bring MightyTV founder and CEO Brian Adams to Spotify as VP of technology. Continue reading Spotify Purchases Content Recommendation Startup MightyTV

Amazon, Facebook, Google and Twitter are vying for the rights to stream the NFL’s “Thursday Night Football” games next season, say sources. Last year, Twitter won the bidding, paying $10 million to stream 10 games. The NFL will likely make its decision within the next month, and there’s a chance it may hint at its decision at its annual meeting in Phoenix this week. Live sports are a hot commodity and since the TV rights for nearly all of them are already locked up, “Thursday Night Football” streaming is even more valuable. Continue reading Tech Giants Compete to Stream NFL’s Thursday Night Football

According to inside sources, AMC Networks plans to target millennials with its own ad-free, online streaming service. However, distinguishing itself from today’s collection of standalone options, AMC’s offering will reportedly be made available exclusively for cable subscribers, a move meant to support the pay TV industry as it faces a growing number of cord cutters. “AMC is discussing featuring digital-only spinoff shows of its existing programs like ‘The Walking Dead’ and is considering pricing between $4.99 to $6.99 a month,” reports Reuters. “Packaging the service as an add-on to existing cable bills allows AMC to curry favor with cable and satellite companies.” Continue reading AMC Planning a New Streaming Service for Cable Subscribers

The Republican-controlled Senate voted yesterday to reverse FCC privacy protections created under the Obama administration and former FCC chair Tom Wheeler that would have forbidden Internet service providers from using customer data without permission for use in targeted ads. “The measure passed in a 50-to-48 vote largely along party lines,” reports The New York Times. “The House is expected to mirror the Senate’s action next week, followed by a quick signature from President Trump.” The decision means service providers would not require permission to track and share the browsing and app activities of its customers. Continue reading Congress Makes a Move to Change New Internet Privacy Rules

Facebook is taking on Amazon’s Twitch and the growing list of video competitors with new expanded live streaming features. “Users can go Live directly from Facebook’s desktop website via their webcam, stream through professional equipment and software hooked up to a desktop and broadcast gameplay from their computer,” reports TechCrunch. While mobile remains a focus for Facebook, desktop users can now broadcast straight to News Feeds and include graphics, titles and other overlays. “Opening up on desktop takes Facebook Live beyond Twitter and Periscope’s options, and brings it into competition with longer-running services like YouTube, Ustream and Livestream.” Continue reading Facebook Takes its Next Step in Becoming Broadcast Platform

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing

Pinterest, now in its third full year earning selling ads, is targeting more than $500 million in revenue this year. The company earned $100 million in revenue in 2015 and $300 million last year. Some close to Pinterest say the company is gearing up for an eventual IPO. “The company hired its first CFO, Todd Morgenfeld, from Twitter back in October, and has Facebook’s former monetization director, Tim Kendall, overseeing all of Pinterest’s revenue efforts, among other things,” reports Recode. Those close to the company suggest that if Snap “can fetch a valuation north of $20 billion on the public markets, Pinterest is in good shape to do something similar.” Continue reading Pinterest, Targeting $500 in Revenue, Could Be Prepping IPO

Dolby Laboratories, known for its proprietary high-dynamic range technology, is conducting research on how media impacts human beings. The biophysical lab, run by chief scientist Poppy Crum, was established in 2015, growing out of research begun in 2012 to better understand human reactions to audio and video. In addition to aiming thermal cameras at them, the subjects wear a 64-channel EEG cap measuring electrical activity in the brain, heart rate and galvanic skin response trackers and a pulse oximeter. Continue reading Dolby Uses Biosensors to Research Media’s Impact on Viewers

In response to pressure from advertisers unhappy with placement of their commercials before extremist group videos on YouTube, Google apologized and explained it would simplify the tools that help advertisers control where online ads appear. The British unit of French advertising firm Havas, the U.K. government, and Marks & Spencer Group are among those that suspended their ads on YouTube and the Google Display Network. Matt Brittin, Google’s president for Europe, Middle East and Africa, “said he would step up enforcement and review policies to make sure ads don’t inadvertently appear near inappropriate videos,” according to The Wall Street Journal. “He said Google wanted to be careful with how it did so because some advertisers, such as news organizations, might want to place ads alongside controversial content.” Continue reading Google Plans to Simplify Advertiser Controls for YouTube Video

A new report suggests that the commercial Internet now represents 6 percent of our gross domestic product. “The ad-supported Internet contributed about $1.121 trillion to the U.S. economy last year and is responsible for more than 10 million jobs across all 50 states, according to a new study commissioned by the Interactive Advertising Bureau,” reports The Wall Street Journal. The study found that the number of jobs created by the Internet more than doubled from 2012 to 2016, largely spurred by the rapid adoption of mobile devices, the transition to e-commerce, and the growth of a new gig economy. In regards to size and scope, “About 86 percent of the ad-supported Internet economy falls outside of New York City, San Francisco, Boston, the Washington, DC area, and Seattle.” Continue reading Commercial Internet Now Supports More Than 10 Million Jobs

Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

According to a new eMarketer report, Google’s share of the online search advertising market could exceed 80 percent by 2019, as it outpaces other search companies including Microsoft, Yahoo, Yelp and AOL. Last year, Google’s share of the ad market reached 75.8 percent ($24.6 billion in revenue). The company’s share is expected to reach 80 percent by 2018 and 80.2 percent the following year. The eMarketer projections include advertising on desktop and laptop PCs, mobile phones, tablets and other Internet-connected devices. Continue reading Google Share of Search Ad Market to Hit 80 Percent by 2018

Twitter has added eSports to its growing list of live-streaming pursuits. The social-networking company plans to broadcast more than 1,500 hours of gaming competitions this year. Twitter is working with eSports organizer ESL (originally Electronic Sports League) and game festival organizer DreamHack, both owned by Sweden-based Modern Times Group. The live streams include coverage of globally popular games such as “StarCraft” and “League of Legends,” in addition to sponsored highlight packages and traditional advertising. Twitter is also broadcasting an exclusive weekly highlight program. Continue reading Twitter Live-Streaming eSports Competitions, Related Content

As part of Facebook’s strategy to expand its video business, the social network is looking to stream professional sporting events. Most recently, Facebook signed an agreement with Major League Soccer and Univision that will give the social platform exclusive, English-language streaming rights for a minimum of 22 regular season games in the U.S. The games will stream via Univision Deportes’ Facebook page, and the exclusive “Matchday Live” analysis shows produced by Major League Soccer will air on the MLS Facebook page. The first match-up is slated to stream this Saturday. Continue reading Facebook Signs Exclusive Streaming Deal with MLS, Univision