Social network Foursquare has started rolling out full-page post check-in ads in its mobile apps. The ads are presented to users immediately after they check in at certain locations, typically offering a relevant suggestion or coupon. The Diageo-owned Captain Morgan rum brand is one of the first on board. For example, users who check in at certain bars or restaurants will be served an ad suggesting they order a “Captain and cola” or “Captain mojito.” Continue reading Foursquare Leverages Check-Ins for Full-Page Mobile Ads

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

Google introduced a new report titled “Quantifying Movie Magic with Google Search” that details how effective Google searches can be in regards to predicting the future box office success of upcoming movies. If proven accurate, Google could join forces with traditional methods such as surveys, tracking polls and other analytic services. The company claims it can predict opening weekend box office revenue with up to 94 percent accuracy. Continue reading Is Google Search the Future of Predicting Box Office Numbers?

Google is changing AdWords to eliminate mobile-only campaigns after Wall Street critics began questioning poor mobile cost-per-click numbers. All campaigns will now include desktop as well as mobile, while advertisers will not be able to target specific devices (like tablet-only campaigns, for example). Advertisers can adjust their preferences to prioritize mobile much more than desktop or desktop much more than mobile, but cannot choose only one. Continue reading Google Updates AdWords for Desktop and Mobile Advertising

Do Aereo’s search marketing tactics prove that the TV service infringes copyright? A coalition of networks suing the company “says in court papers that it needs to examine records from Google about Aereo’s AdWords campaigns. That advertising information allegedly ‘bears directly’ on whether Aereo’s $8-a-month service potentially harms the market — which can be a factor in copyright infringement,” reports MediaPost. Continue reading Aereo: Will AdWords Campaign Prove Copyright Infringement?