By
Debra KaufmanJanuary 12, 2024
Nuconomi CTO Greg Carron, tech and business journalist Molly Wood, and CBS Sports Radio host JR Jackson spoke with Consumer Technology Association Senior VP of Government Affairs Michael Petricone about how they’ve integrated artificial intelligence into their artistic expression. “The synergy of technology and creativity is creating a profound transformation,” explained Petricone. Reporter and climate change investor Wood noted that synergy led to the launch of Molly Wood Media where she uses AI to streamline her process. “I used AI to make myself a cyborg and do everything I want to do as a human being,” she said. “Turns out I don’t need a producer.” Continue reading CES: Creators Talk About Integrating AI into Their Media Work
By
Phil LelyveldApril 17, 2023
On April 1, after students presented their ideas for AI-Assisted Experiences during ETC’s latest student challenge, a group of leading tech executive judges engaged the students in a spirited discussion of possibilities, opportunities and ethics related to artificial intelligence. Interactive Media and Game Design senior Toby Zhao and Universal Pictures’ Sherry Wong discussed the uses and limitations of AI in today’s creative process. Psychology graduate Erik Rollins asked whether the industry is thinking about how AI will influence society. Epic Games CTO Kim Libreri responded that society needs standards that will let us know when something is real versus synthetic or altered. It is already too easy to distribute manipulated or false information and rile people up, he said. Continue reading Executives Evaluate AI Proposals for ETC Student Challenge
By
Paula ParisiFebruary 9, 2023
It appears 2023 will mark a critical inflection point for artificial intelligence, according to Microsoft vice chair and president Brad Smith, who calls AI “the most consequential technology advance of our lifetime” and says it will change “almost everything. Because, like no technology before it, these AI advances augment humanity’s ability to think, reason, learn and express ourselves.” One example is Microsoft’s infusion of AI in two common tools — the search engine and the web browser — with new versions of its Bing search engine and Edge browser, tools positioned “as an AI co-pilot for the web.” Continue reading AI ‘Inflection Point’ in 2023 Ushered in with Search, Browsing
By
Paula ParisiFebruary 9, 2023
Less than a week after UBS proclaimed ChatGPT a record-setter for the app with the fastest-growing user base, the popular AI chatbot has racked up accomplishments that include passing “a U.S. medical-licensing exam, a Wharton Business School MBA exam, and four major university law-school exams,” according to TIME, which couches it in the context of “a brilliant child.” Amidst the fusillade of publicity, OpenAI CTO Mira Murati, who led the teams behind both DALL-E and ChatGPT, says it’s “time to move toward regulating AI,” which “can be misused, or used by bad actors,” raising questions about global governance. Continue reading OpenAI CTO Calls for Regulation as AI Tech Rapidly Expands
By
Paula ParisiJanuary 31, 2023
A new artificial intelligence service offering free watermark removal from photographs is causing worry among copyright holders. Photographers took to Twitter to complain about this threat to their livelihoods while the creative community at large pondered the broader implications for AI infringement on intellectual property rights — a central aspect of discussions involving ChatGPT, which was trained using privately held as well as public domain data. Available to download as an app from sites including Product Hunt and the Google Play Store, the WatermarkRemover.io app itself is legal, while some of its potential uses are not. Continue reading Watermark-Erasing AI Worries Photographers, Other Creatives
By
Paula ParisiOctober 6, 2022
The White House has issued a “blueprint” for consumer protections with regard to artificial intelligence. Aimed at guiding federal agencies while setting the bar for future legislation, the voluntary directive offers five areas of focus — safety, algorithmic discrimination protection, data privacy, notice, human alternatives — and a section on applying the rules. “Among the great challenges posed to democracy today is the use of technology, data, and automated systems in ways that threaten the rights of the American public,” begins the bill, which says such tools are “too often used” to limit opportunities and prevent access to critical resources or services. Continue reading White House Creates a ‘Blueprint’ of AI Rights for Consumers
By
Paula ParisiJune 24, 2022
As part of an overhaul of its AI ethics policies, Microsoft is retiring from the public sphere several AI-powered facial analysis tools, including a controversial algorithm that purports to identify a subject’s emotion from images. Other features Microsoft will excise for new users this week and phase out for existing users within a year include those that claim the ability to identify gender and age. Advocacy groups and academics have expressed concern regarding such facial analysis features, characterizing them as unreliable and invasive as well as subject to bias. Continue reading Microsoft Pulls AI Analysis Tool Azure Face from Public Use
By
Paula ParisiApril 13, 2022
With the federal government still in the early phase of regulating artificial intelligence, cities and states are stepping in as they begin to actively deploy AI. While managing traffic patterns is straightforward, when it comes to policing and hiring practices, precautions must be taken to guard against algorithmic bias inherited from training data. The challenges are formidable. As with human reasoning, it is often difficult to trace the logic behind a machine’s decisions, making it challenging to identify a fix. Municipalities are evaluating different solutions, the goal being to prevent programmatic marginalization. Continue reading AI Laws Becoming Decentralized with Cities First to Regulate
By
Debra KaufmanMarch 24, 2021
Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Continue reading HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards
By
Debra KaufmanMarch 12, 2020
Microsoft Research, with almost 50 engineers from a dozen technology companies, created a checklist for AI ethics intended to spur conversation on the topic and raise some “good tension” within organizations. To that end, the list, rather than asking “yes” or “no” questions, instead suggests that teams “define fairness criteria.” Participants were not identified by name, but many are in AI-related fields like computer vision, natural language processing and predictive analytics. The group hopes to inspire future efforts. Continue reading Microsoft Research Leads Team to Author AI Ethics Checklist