The AI search wars are officially on, with Google giving Gemini access to its online answer engine just hours before OpenAI launched ChatGPT Search. Google is primarily targeting developers with its new feature, “Grounding with Google Search,” though the Alphabet company used the occasion to also tout its new search return template, AI Overviews. Launched last week, ChatGPT Search offers responses in real time using a conversational format. Initially, it is available only to ChatGPT Plus and Teams subscribers as well as those on the SearchGPT waitlist as part of ChatGPT’s existing interface. Continue reading AI Search Wars Heat Up as OpenAI and Google Add Features

Having demonstrated how advertisements in its AI Overviews would work back in May at its Google Marketing Live event, the search giant is now adding the feature for U.S. mobile users and plans to include Google Lens shopping ads “above and alongside visual search results by the end of the year.” “The ways people ask questions today have expanded beyond the search box,” notes Google, explaining the move as a response to that evolution, as artificial intelligence technology has helped consumers use their voice and cameras “to explore the world around them.” Continue reading Google Serving Ads in AI Overviews and Lens Search Results

Microsoft has begun the release of Bing generative search, making it available for “a small percentage of user queries.” The company says it will solicit user feedback and undertake further testing prior to a broader rollout. Google began dabbling in what it called the Search Generative Experience last summer, then upped the ante by adding a search-optimized version of its Gemini model this spring. The journey was not without controversy, something Microsoft will surely try to avoid. Microsoft says its new AI-driven search functionality “combines the foundation of Bing’s search results with the power of large and small language models (LLMs and SLMs).” Continue reading Microsoft Testing Bing Generative Search for User Feedback