By
Debra KaufmanJuly 1, 2020
Facebook just revealed a holographic optical architecture for a future VR headset that will be both thinner and lighter, replacing the current bulkier glasses and headsets. The technology, described in “Holographic Optics for Thin and Lightweight Virtual Reality,” a Siggraph 2020 research paper, uses a “pancake optics” design that combines layers of holographic film with a laser projection system and directional backlights. The results can be either flat imagery or volumetric holograms. Continue reading Facebook Unveils Three Prototype Holographic VR Headsets
By
Phil LelyveldDecember 10, 2019
When CES 2020 opens on January 7th in Las Vegas, I expect experiences — of which ‘entertainment’ is one option — will be center stage. We will be watching for repositioning of products and services as experiences, as well as for new ideas for experiences themselves. To state the obvious, for mixed reality and immersive experiences to work well, the user experience (UX) should be intuitive and match user expectations. Companies are working to achieve this by dealing in their own individual ways with the convergence of multisensory, multiplatform, immersive media technology and language (VR, AR, MR, XR); AI; 5G; IoT; robotics and autonomous things; and blockchain. Gartner describes this as a shift from technology-literate people to people-literate technology. Continue reading CES: Expectations for the Immersive Experience Landscape
By
Debra KaufmanSeptember 10, 2018
Apple, which has evolved from a PC company to an iPhone company, is searching for its “next big thing.” One WSJ journalist believes a clue to what it might be came from chief executive Tim Cook’s revelation that the Apple Watch and AirPods generated $10 billion in revenue over the last four quarters. The company’s wearables sales are growing, even as smartphone and PC sales level off, and IDC said Apple is the wearables market leader, with 17 percent of the global market. Meanwhile, the European Union has approved Apple’s purchase of Shazam, which should fortify the company’s music ambitions. Continue reading Apple Could Push Wearables, EU Okays Shazam Acquisition