Instagram is experimenting with a community chat feature that lets users gather in groups of up to 250. Meta’s photo- and video-sharing network is prototyping the feature internally, though external sources with knowledge of it are comparing it to Discord since it reportedly allows users to form chats around different topics and control who can join. While participation is said to be capped at 250 simultaneous users per community, all are invited to join and message. Instagram has had a flurry of new features, among them a video tool called Edits, and “profile cards” geared toward small businesses that want a more professional presence on the app. Continue reading Instagram Is Internally Testing Discord-Style Community Chat

Reports indicate that Meta Platforms is preparing to introduce advertising to Threads, perhaps as soon as January. Threads is the year-old social platform it launched to compete with Twitter in July 2023, the same month Elon Musk was rebranding that platform as X. Meta is looking to begin Threads’ transition to ad support by initially allowing only a small group of advertisers to create and publish ads before opening the platform to the ad industry at large later in the year. Head of Instagram Adam Mosseri, who also runs Threads, has said Meta is “definitely” planning to open ad inventory on Threads. Continue reading Meta Readies Year-Old Threads for Advertising in Early 2025

Spotify acquired Clubhouse rival Betty Labs, which produces live sports audio app Locker Room, for an undisclosed amount of money. Although Locker Room will stay live in the App Store, Spotify will rebrand it with a new name and broaden its focus to include music and culture as well as sports. In addition to the iOS version, Spotify will eventually add an Android version. LinkedIn and Facebook are also developing live audio features as the trend continues to gain traction. These apps would compete with existing platforms Clubhouse, Twitter Spaces and Discord. Continue reading Spotify, LinkedIn, Facebook to Compete in Live Audio Space