For a year-and-a-half, Amazon has been promoting subscriptions to HBO, Starz and other streaming services. Now, it plans to expand Amazon Channels to Austria, Germany and the U.K. with between 25 to 42 live and on-demand channels from its content partners, thus offering the kind of a la carte TV that many viewers want. Apparently, the success of Channels took Amazon by surprise, and it has created two new channels — Anime Strike and Heera for Bollywood fans — while postponing plans for its own live service. Continue reading Following U.S. Success, Amazon Brings Channels to Europe

Amazon, which recently won its first Oscars for “Manchester by the Sea” and “The Salesman,” is taking on pay-TV providers and game developers as it expands beyond e-commerce into various media initiatives. Now, the company suggests it would be open to discussing deals that would enable it to stream content through the set-top boxes of cable operators, similar to Netflix’s approach. “Amazon is definitely open to those partnerships,” explained Amazon Video managing director Alex Green at Cable Congress 2017 in Brussels. Continue reading Amazon Is Open to Streaming Content Through Cable STBs